Proroute Marumitsu Co., Ltd.
Lifestyle mail order “&est-and est” SNS open campaign
A special opening campaign limited to SNS will be held through influencer marketing on the mail order site “&est-and est”, which delivers products and own brands selected by wholesalers with 122 years of history.
Operated by Proroute Marumitsu Co., Ltd. [TSE Standard: 8256] (Headquarters: Chuo-ku, Osaka, President: Hirofumi Morimoto), The lifestyle mail-order site “&est”, which focuses on our original products, has opened an official SNS. In addition to carrying out influencer marketing measures, we will carry out a special open campaign limited to SNS.
■ About special campaign contents
Through SNS, we will promote the product in collaboration with influencers who have been attracting attention on a daily basis, and distribute special coupons such as “2000 yen discount coupon” and “1000 yen discount coupon” that can be used only for viewers every week. , This will lead to increased willingness to purchase products. In addition, we will continue to post a large number of SNS posts every day to improve product awareness and generate more UGC (user-generated information).
■ About official SNS
[&est Official Instagram]
[&est Official Twitter]
[&est Official Facebook]
[&est official LINE]
■ About Proroute Marumitsu Co., Ltd.
For 122 years since its founding, Proroute Marumitsu Co., Ltd. has contributed to the local community with a focus on general clothing wholesale business. From October 21, 2022, we will launch the “&est” business, a manufacturer retail business format that delivers products directly to customers, and aim for further business development. 【Company Profile】
Company name: Proroute Marumitsu Co., Ltd.
Location: 2-1-3 Kitakyuhojicho, Chuo-ku, Osaka
Representative: Hirofumi Morimoto, President and CEO
Founded: Meiji 33 (1900)
Established: March 1951 (1951)
Capital: 245 million yen (as of March 20, 2022)
・General clothing wholesale business (clothing, accessories, bedding, interior, etc.)
・Beauty and healthcare business
・B2B platform business (pro route mall)
Details about this release: