qutori Co., Ltd. A pop-up event in Nakameguro where 3 brands that question the natural theme of #NONORMAL gather

Qutori Co., Ltd.
Held a pop-up in Nakameguro where 3 brands that question the natural with the theme of #NONORMAL gather
NEED.’s first pop-up store opened by former Nadeshiko Japan player Kumi Yokoyama
POPAP, a media specializing in pop-up information operated by qutori Co., Ltd. (CEO: Tsubasa Kato, Headquarters: Shibuya-ku, Tokyo; hereinafter qutori), which supports the growth of brands and creators On Sunday, December 18, 2022, a pop-up event titled “hello, popup vol. It will be held.
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“What do you take for granted?” “#NONORMAL” is a pop-up that congratulates visitors for being themselves while having a dialogue with visitors about what is “ordinary”.
OPT, a water-absorbent boxer shorts brand born from the menstrual issues of female athletes, NEED, an apparel brand launched by former Nadeshiko player Kumi Yokoyama with her partner Nami, and recipes for sandwiches. 3 brands of art books & cookbooks Sammys that unravel the stories of various people will exhibit and sell works, goods, and products.
The directors of the 3 brands will visit the store on the day of the event, and there will be an opportunity to have a casual conversation with the visitors.
Event page: https://www.popap.biz/popup-list/nonormal-hello-popup-in-open-nakameguro ■Overview
Event: “#NONORMAL”
Date: Sunday, December 18, 2022
Hours: 11:00-18:00
Venue: OPEN NAKAMEGURO
Address: Nakameguro Crossover 1F, 2-9-17 Kamimeguro, Meguro-ku, Tokyo TEL: 050-1861-1993
WEB: https://open-nakameguro.com/
Access: 5-minute walk from Nakameguro Station East Exit
Organizer: POPAP (IG: @popap_jp) / hello,popup (IG: @hello_zine) [Image 2
■ “#NORMAL”
what is obvious
what is normal
Precisely because people live their lives to their heart’s content Every day is colored and changes into something that gives birth to gratitude Not a normal that was guessed by someone,
Abnormal that only I have
NO NORMAL
we live like ourselves
■ Store brand
“OPT”
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“OPT” is a lifestyle brand that develops and sells products for people with all gender identities and physical characteristics, based on the concept of “For all gender identity and bodytype”. Brand message is “Be WAGAMAMA” We deliver products that are not “normally how they should be” born from the voices of athletes in the female sports world.
At this POPUP, in addition to the popular product “Absorbent type boxer shorts”, we will also exhibit and sell “setup suits”!
WEB: https://opt-onlinestore.com/
Instagram: https://www.instagram.com/opt_0fficial/
Twitter: https://twitter.com/OPT_0fficial/
“NEED.”
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A genderless apparel brand by professional soccer player Kumi Yokoyama and her partners. Based on the concept of “no one is unnecessary”, this is a new brand that gives form to everyone’s ideas.
Instagram: https://www.instagram.com/need.___official/
Twitter: https://twitter.com/NEED___official/
“Sammys”
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Sammys is an art and cookbook published by Hommie House Press, which is active mainly in Europe and the United States. This book has been reconstructed as the Japanese version with the addition of six Japanese recipes. I hope that I will be able to create a moment where I can turn the page and think about the diverse people who introduce the recipes to me.
It’s an art book that records the stories and sandwiches of people from all over the world, and it’s also a recipe book that gives you ideas for sandwiches What kind of sandwich should we make today? While turning the page, I would be happy if you could think about people who would not have had contact with you if they didn’t know their favorite sandwiches.
WEB: https://sammys-japan.myshopify.com/
Instagram: https://www.instagram.com/sammys_jp/
■ About POPAP・FEATURE BRAND
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POPAP supports brands (including individual creators, artists, models, stylists, chefs, etc.) that open up the future of creation together through the “FEATURE system” that starts with pop-up events. In the FEATURE system, in addition to PR support via POPAP media and SNS, we provide multifaceted support related to brand management, such as creating opportunities to open stores at pop-up events and branding throughout the year. Recruitment started in 2019, and as of November 2022, we are supporting 130 brands.
Pop-up events should not only be regarded as “temporary sales opportunities”, but also actively used for community building, branding, product research, etc., so that the brand’s world view can be cultivated and continuous development can be aimed. is intended for FEATURE system application method: https://www.popap.biz/feature-system *The FEATURE system includes selection based on form registration and interviews. Please check the above URL for details.
■ OPEN NAKAMEGURO store information
Address: Nakameguro Crossover 1F, 2-9-17 Kamimeguro, Meguro-ku, Tokyo 153-0051 Access: 4-minute walk from Nakameguro Station on the Tokyu Toyoko Line/Tokyo Metro Hibiya Line
Phone: 050-1705-1841
Business hours: 11:00 – 18:00
Regular holiday: Irregular holidays
WEB: https://open-nakameguro.com/
Instagram: https://www.instagram.com/open_nakameguro/
Facebook: https://www.instagram.com/open_nakameguro/
■ Operating company qutori Co., Ltd.
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Representative: Tsubasa Kato
Location: 3-14-4 Jingumae, Shibuya-ku, Tokyo 150-0001
Established: July 2018
URL: https://qutori.jp/
Business: Community and pop-up related consulting and creative business