Review Co., Ltd.
[Survey report] How to choose the recommended foundation for people in their 70s? “Can cover blemishes and dullness” ranked first!
Information media “Makeup” (https://jafmate.co.jp/makeup/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “How to choose the recommended foundation for people in their 70s”.
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and older
Survey date: November 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (91 women and 9 men)
*When quoting the results of this survey, please use the URL of “Makeup” (https://jafmate.co.jp/makeup/).
Summary of survey results
When we conducted a questionnaire survey on how to choose the recommended foundation for people in their 70s, the first place was “can cover spots and dullness”.
Others will be introduced in the ranking format.
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・If you want to look one year younger as you get older, I think it is important to reduce blemishes on your face. (Male, 30s)
・I thought there were many women in their 70s who wanted to make their complexion look brighter. Also, I felt that it is not uncommon for people to suffer from skin problems such as age spots and sunburn. (Female in her 20s)
The first place was “can cover spots and dullness”.
Many people feel that if they can cover blemishes and dullness, they will look younger than their actual age.
2nd: Can cover wrinkles and pores
・Makeup with foundation in between wrinkles will make you look older, so choose a foundation that makes wrinkles inconspicuous and covers pores. (Female from 50s)
・After 70 years of age, wrinkles increase and the foundation becomes wrinkled, so I think a foundation that can cover it is good. (Female in her 40s)
・As you get older, wrinkles, blemishes, and sagging are a problem, so I think it's good to have something with good coverage. I have a bright skin tone, and a single makeup can change the impression, so I think it would be good to have something that is easy to use and that hides any areas of concern. (Female in her 30s)
The second place is “can cover wrinkles and pores”.
If you can cover wrinkles and pore problems, you will look younger, so many people focus on that.
No. 2: Contains moisturizing and serum ingredients
・Anyway, I don't think it's suitable for foundation that gives a feeling of thick coating. If it gets into wrinkles, the finish will be disappointing. Anyway, I think it's good to have a thin texture with high moisturizing power. If you are concerned about it, you can layer the concealer, so it is better to use a light foundation with high moisturizing power. (Female in her 20s)
・As you age, you can't hide wrinkles, so if you try to hide them, you'll end up with a thick coat. However, if it contains moisturizing and serum ingredients, I think it's good because it makes the skin itself look naturally lively. (Female in her 40s)
・Since skin becomes more dry with age, I think it is better to have ingredients that can moisturize even when you are wearing foundation (females in their 50s and up).
4th place: thin
・This is suitable for all ages, but it is recommended that you use a lighter shade, as it gives a more natural finish and makes your skin look more beautiful. (Female in her 20s)
・I think that if it is thickly applied, it will be very painful when it collapses. I think that it is safe to use a thin and natural product for aging skin. (Female from 50s)
・Because I'm at an age where I start to cut corners on makeup (my mother is 70), so I use a foundation that doesn't stain my hands on a daily basis. Make-up remover does not make your skin dry and less likely to become flaky. For the time being, I think it's good that it's easy to apply to your face when you leave the house. (Female in her 40s)
5th place: Choose by foundation type
・As was the case with my grandmother, it seems that the act of applying foundation itself seems to be troublesome, so I choose something that is easy to apply or one that can cover the skin with one. I think it's good. (Female in her 20s)
・I think the key to a beautiful look is to apply it all over the face evenly, so a cream foundation with good adhesion is good. (Female in her 30s)
・When you reach your 70s, you need to use different foundations depending on your skin. Because my skin is getting weaker. (Male, 20s) 6th place: hard to collapse
・I thought that no matter how good the coverage and UV effect was, it would be meaningless if the foundation itself collapsed easily. (Female in her 20s)
・In my 70s, I felt that there was a limit to how much foundation could be used to cover blemishes, dullness, wrinkles, and pores. For that reason, I thought it was important to make sure that it would not crumble and become dirty over time (wrinkles, etc.). (female teenager) ・When my mother, who is in her 70s, occasionally put on makeup, the foundation didn't last long. Recently, especially when I put on and take off a mask, it stands out that my cheeks are getting twisted. (Female in her 40s)
7th place: High UV effect
・I don't want to use foundation too much, but I don't want to be exposed to UV rays if I don't apply anything, so it's good to have UV protection. (Female from 50s)
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■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company Profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
URL: https://jafmate.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000316.000093294.html