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Review Co., Ltd. Survey report What do orange skin people focus on when choosing a foundation? “Choose by finish such as glossy or matte” ranked first!

Review Co., Ltd.
[Survey report] What do people with orange skin value when choosing a foundation? “Choose by finish such as glossy or matte” ranked first!
Information media “Makeup” ( operated by Review Co., Ltd. ( is a useful information media for teens and older all over Japan. We conducted a questionnaire survey on “What people with orange skin emphasize when choosing foundation”.
We will publish the results.
Survey outline
Survey target: Men and women in their teens and older
Survey date: August 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 150 (140 women and 10 men)
*When quoting the results of this survey, please use the URL of “Makeup” (
Summary of survey results
When we conducted a questionnaire survey to find out what people with mandarin orange skin put more emphasis on when choosing foundation, the first place was “choose by finish such as glossy or matte”. Others will be introduced in the ranking format.

The first place was “Choose by finish such as glossy or matte”. After the 2nd place, “moisturizing ingredients and serum ingredients” and “choose by foundation type” followed, and “waterproof” came in 7th place.
1st place: Choose by finish such as glossy or matte
・Because there are open pores, I want to make the skin feel glossy after applying. Because the finish looks glossy and the skin looks beautiful. (Female in her 20s)
・When you want to cover the unevenness of your skin, focus on the finish. No matter how mild and waterproof it is, if the finish is not glossy, unevenness will be noticeable. So, I think it’s important to see how the skin looks after applying it, and whether the unevenness is really noticeable. In particular, if it is glossy, unevenness will be less noticeable (I will not pay attention to it), so gloss is absolutely necessary. (Female in her 30s)
・If you care about the uneven cover, a beautiful finish is the number one criterion for making your skin look beautiful, so we emphasize finish such as glossiness. (Female in her 30s)
The first place was “choose by finish such as glossy or matte”. There were many opinions that the gloss makes the pores less noticeable. 2nd place: Contains moisturizing ingredients and serum ingredients ・A matte foundation that doesn’t contain moisturizing ingredients tends to crumble over time, so I try to choose a foundation that has moisturizing power as much as possible. (Female in her 30s)
・I want to use moisturizing and beauty ingredients to tighten the pores and apply foundation to make the bumps as inconspicuous as possible. (Female in her 40s)
・My skin is quite dry and the surface of my skin is very uneven, so I am very grateful that I can moisturize even when I am applying foundation. Also, when moisturizing ingredients and serum ingredients are mixed in, I have the impression that I can cover it without applying it too thickly, so I choose it with an emphasis on
ingredients. (Female in her 20s)
The 2nd place is “Containing moisturizing ingredients and serum ingredients”. Pores open easily even when dry, so many people chose a foundation with moisturizing power.

3rd place: Choose by foundation type
・The type of foundation will have different coverage and finish, so if you are concerned about pores, I think you should choose the type of foundation. (Female in her 20s)
・To make pores less noticeable, choose a cushion foundation with good coverage. (Female from 50s)
・Because you can choose according to your skin tone. When it’s hot, I use a powder foundation, but when it’s dry, I use a creamy type. (Female from 50s)
4th place: Hypoallergenic type
・I have an image that it will be applied thickly, so I thought it would be better to use something that does not irritate my sensitive skin. (Female in her 20s)
・If you have sensitive skin, choose a type that does not irritate your skin. I’m also worried about pores, so I always check if the product that claims it is hypoallergenic. (Female in her 30s)
・There is an image that covering the skin is likely to irritate the skin. (Female in her 20s)
5th place: with pearls and lame
・I thought that if the foundation contained pearls or glitter, the pores would be less noticeable due to the reflection of the light, and it would be possible to cover them. (Female in her 30s)
・Instead of filling the unevenness of the skin with primer or powder, you can use light to blow it off and blur it so that it does not become thick. If you apply it thickly, it will make your pores stand out even more. (Female in her 30s)
・When I used it, people complimented me on how beautiful my skin was. Even for me, my skin looked good and I didn’t care about the finish. (Female in her 30s)
6th: No makeup base required
・I thought it would be good if the skin had a smooth finish even without a makeup base. Also, I thought it was convenient because it saves time and effort. (Female in her 30s)
・When you are concerned about pores, you want to make them less noticeable, so you tend to apply layers starting with the foundation, which can result in rough skin or a thick coating. Because it’s good (female in her 40s)
・I want to reduce the number of base makeup steps to achieve a bare-skin finish instead of covering with a thick coat.
While covering up my worries, I want to reduce the makeup process even a little on busy mornings.
7th place: Waterproof
・If it can cover the pores, it will be a good make-up, but I’m worried about the makeup coming off due to sweat and masks. Choose a product that is waterproof and does not easily clog pores. (Female in her 30s) ・When I sweat, it mixes with sebum and removes my makeup, so I use a waterproof one to prevent the magic from breaking. (Female in her 20s) ・The first condition is that it is resistant to sweat and water! You will want to choose a foundation that will not crumble even if you do not touch up all day long. (Female in her 30s)
7th place was the result of “waterproof”.
When we conducted a survey of 150 people, 28.0% of the respondents answered that they would choose by finish such as gloss or matte. Also, as reasons for responding, there were many opinions that the gloss makes the pores less noticeable, and that the skin looks beautiful when the gloss is there.
There are different preferences for gloss and matte, but many people seem to feel that pores are less noticeable with a glossy finish. If you are concerned about the unevenness of your pores, please refer to it. ■ Related articles
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[Review] Are the ingredients safe? A thorough explanation of how to use the NNE foundation and its reputation! !
[Review] Beware of fakes! ? A thorough explanation of how to use the V8 spicule foundation from its reputation! !
■ About Review Co., Ltd.
We operate the information site “Sublogg (” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media

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