Review Co., Ltd.
[Survey report] When and under what conditions should listeners follow live broadcasters? The first place was “I was interested in the content of the distribution”!
Information media “Sublive” (https://jafmate.co.jp/sublive/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is a useful information media for teens and older all over Japan. We conducted a questionnaire survey on “timing and conditions for listeners to follow live broadcasters” for people.
We will publish the results.
Survey outline
Survey target: Men and women in their teens and older
Survey date: November 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (81 women and 19 men)
*When citing the results of this survey, please use the URL of “Sublive” (https://jafmate.co.jp/sublive/).
Summary of survey results
When we surveyed the timing and conditions for listeners to follow live broadcasters in a questionnaire, the number one answer was “I was interested in the content of the broadcast”.
Others will be introduced in the ranking format.
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 ・I place more importance on the content of the broadcast than on the fact that it is famous, looks good, or is good at talking. I will follow you if the content of the distribution is fun or satisfying. (Female from 50s)
The first place is “I was interested in the content of the distribution”. There was an opinion that if the hobbies and interests are the same, the contents are interesting and they want to see the next one. 2nd place: Good talk power
・I think that the way you speak and the tone of your voice are important. Some people have voices that make their heads hurt when they hear them. Also, I think it's important to have a pace that's easy to listen to. (Female in her 40s)
・For follow-up timing, we emphasize that there is no contradiction when delivering. However, if you dare to make inconsistent remarks such as jokes, I will follow up even if it is funny. (Female in her 20s)
・If the voice is easy to listen to or the content of the talk is interesting, I want to listen to it like a radio while working on something, so I want to see other live performances and follow it. (Female in her 30s)
The second place is )
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■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
URL: https://jafmate.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000303.000093294.html