SARAH Co., Ltd. Announcement of “Mogu Navi Best Food Award 2022” from group companies of food tech company SARAH

SARAH Co., Ltd.
“Mogu Navi Best Food Award 2022” announced by group companies of food tech company SARAH
The overall grand prize was awarded to “Orange, a cream puff custard with a lot of cream, to put it mildly”

Eat Co., Ltd., which is a wholly owned subsidiary of SARAH Co., Ltd. (Headquarters: Tokyo, CEO: Yota Takahashi) and operates one of the largest food review sites in Japan, “Mogu Navi” (URL: Smart (Headquarters: Tokyo, President: Yota Takahashi) announced the “Mogu Navi Best Food Award 2022”, which recognizes foods that consumers support based on word-of-mouth information posted by Mogu Navi members over the past year. ” was announced today, December 8th (Thursday).
“Mogu Navi Best Food Award 2022 First Half” announcement page:
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1. What is “Mogu Navi” Best Food Award 2022?
Based on word-of-mouth information posted by Mogu Navi members, this award recognizes products that consumers currently support. It is selected based on word-of-mouth evaluation posted in the past year. The food industry is paying attention to the award-winning lineup that is unique to Mogu Navi.
2. Consecutive awards from the first half of the year
“Orange, to put it mildly, cream puff custard cup with a lot of cream” This time, the overall grand prize was awarded to the brand “Orange” developed by Taguchi Foods Co., Ltd., which has its headquarters in Hyogo Prefecture. The cream puff, which features a lot of custard cream in a soft puff pastry, was impressed by its weight, with comments such as “I keep repeating it over and over” and “it’s so heavy when you hold it that the bottom of the skin seems to crack and it’s full of cream”. has been sent. It can be said that this award-winning product is truly worthy of the “Mogu Navi” Best Food Award, which recognizes products that consumers have supported. Also, this year, while ice cream ranked 2nd and 3rd overall, cream puff won the grand prize.
3. What is Mogu Navi?
Japan’s largest food review site that posts review information for commercial foods and backordered products. Approximately 470,000 items of product information in 138 genres, such as sweets and seasonings, and more than 1.4 million consumer reviews and evaluations are posted. (As of December 2022)
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4. List of award-winning products
[Calculation method] Mogu Navi Best Food Awards are ranked based on reviews and other factors.
[Period covered] November 1, 2021 to October 31, 2022
[Number of eligible reviews] 82,175
[Applicable products] 471,951 items
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[Representative Director Yota Takahashi comment]
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SARAH holds the “JAPAN MENU AWARD” once a year, where gourmet masters select the best dishes as judges. For the JAPAN MENU AWARD, stars are given based on criteria such as wanting to eat even if it’s far away, or going out just to eat. On the other hand, the “Best Food Awards” announced by Mogu Navi twice a year are selected based on the reviews of Mogu Navi members. I think that there are many products that you can enjoy in your daily life that you can get at familiar places such as supermarkets and convenience stores. We hope that you will enjoy the award-winning products.
■ Eat Smart Co., Ltd. Company Profile
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Founded in 2004, Eat Smart Co., Ltd. operates web services such as “Mogu Navi”, Japan’s largest food review site, and “Kuspa”, a nationwide cooking class portal site, with the theme of “food and health”. increase.
Company name: Eat Smart Co., Ltd.
Representative Director: Yota Takahashi
Established: May 6, 2004
Capital: 61.5 million yen
Location: 1-4-6-7F Kanda Jimbocho, Chiyoda-ku, Tokyo
Business: Media business, content business, system solution business ■ SARAH Co., Ltd. Company Profile
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Company name: SARAH Co., Ltd.
Representative Director: Yota Takahashi
Established: December 1, 2014
Capital: 770 million yen
Location: 1-4-6-7F Kanda Jimbocho, Chiyoda-ku, Tokyo
Business description:
・Planning, development and operation of gourmet community service “SARAH” SARAH (iOS):
SARAH (Android): SARAH (Web):
・Planning, development and operation of food service big data analysis service “FoodDataBank”
Overview of Gourmet Community Service “SARAH”
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This is a gourmet community service that focuses on posting a dish of a restaurant released in 2015.
You can post and search by menu such as mapo tofu and potato salad, not by restaurant. It is possible to search for rice from an unprecedented menu-by-menu, such as “Shibuya’s really delicious potato salad” and “Fukuoka’s stewed offal”.
Overview of the restaurant big data analysis service “FoodDataBank” [Image 8d12648-120-59b4dddf54c75fcf67f2-6.jpg&s3=12648-120-1b2b29cd6f656166319088af2984ee39-408x450.jpg
This service is based on over 900,000 word-of-mouth dining out data posted by users in the gourmet community service “SARAH”, and can analyze eating out trends.
Through analysis such as “what is being eaten at restaurants nationwide” and “trends in menus that are thought to be delicious”, it is possible to easily grasp the combination of ingredients that you have not noticed before and trends in the world. It will be possible. In order to realize the idea of ​​”creating encounters with better food and brightening the scenery 365 days a year,” we support the product planning and marketing of food-related companies through data analysis services.

Details about this release:


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