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Shiroiya Hotel Co., Ltd. Information on the release of Shiroiya The Bakery “New Year’s first kiln-baked lu cky bag 2023”

Shiroiya Hotel Co., Ltd.
Shiroiya The Bakery Information on the release of “New Year’s first kiln-baked lucky bag 2023”
January 2nd (Mon) & January 3rd (Tue), 2023 Limited sale

Shiroiya Hotel Co., Ltd. (Honmachi, Maebashi City, Gunma Prefecture; Representative Director: Isao Yamura), which operates Maebashi’s art destination “Shiroiya Hotel”, will bake the first kiln in 2023 at “Shiroiya The Bakery” on the premises. As a commemoration, we will sell lucky bags only for two days, January 2nd (Monday) and 3rd (Tuesday).
“Shiroiya The Bakery” opened on November 3, 2021 with the idea that “a good town has a delicious bakery”. Thanks to all of you, we are celebrating our 1st anniversary and have been patronized by all bread lovers. In 2023, we will continue to offer lucky bags of kiln-baked bread for the first time in the new year. Enjoy freshly baked bread with your family and friends on New Year’s Day.
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Shiroiya The Bakery Released “New Year’s First Kiln-baked Lucky Bag 2023” -period-
January 2nd (Mon) and 3rd (Tue), 2022
*We will also sell bread other than lucky bags on both days. *We will close the store as soon as it is sold out.
*Open until December 31st (Saturday) at the end of the year, and from January 4th (Wednesday) in the new year.
*Business hours and regular holidays have been changed. See below for details. -place-
Shiroiya The Bakery
2-2-15 Honmachi, Maebashi City, Gunma Prefecture, on the premises of Shiroiya Hotel, along Babagawa Street
-Lucky bag-
2 types [2,000 yen lucky bag] [5,000 yen lucky bag]
[2,000 yen lucky bag] About 20% off the regular price
[Image 2

(C) Shinya Kigure
Hatsugama Bread/Limited Lucky Bag Mini Baguette/White Bread/Pollack France/Black Soybean Matcha Chocolate/January New Bread/Canelé/Arimna Confiture
[5,000 yen lucky bag] About 40% off the regular price
[Image 3d52360-99-055d05ebfede82ddde2f-2.jpg&s3=52360-99-e7850e851ff6b9adb7eca75795cd53e7-2000x1334.jpg
(C) Shinya Kigure
Hatsukama Bread/Limited Lucky Bag Mini Baguette/White Bread/Bread New in January/Canelé/Corn Bread/Limited Lucky Bag Bread/Entre Camino Olive Oil/Sanchai Peanut Butter/La Fruitier Takeuchi Juice
lucky bag for 2023
It is a lucky bag filled with hatsugama bread, popular canelé, confiture, etc. In order to have bread more daily from the New Year, Kitano Kaori from Hokkaido is blended with wheat flour from Gunma Prefecture, using Gunma milk, Hokkaido concentrated milk, and fermented butter, using the hot spring method and old noodle method. , I made it a more milky taste and made it more affordable. At Shiroiya The Bakery, the craftsmen will continue to bake bread with all their hearts every day, so that it will be a familiar “town bakery” for everyone in 2023.
Shiroiya The Bakery
Opened on November 3, 2021 as a bakery in the middle of Maebashi on the premises of Shiroiya Hotel along Babagawa Street. Breakfast toast, lunch sandwiches, sweet buns for snacks, baguettes for dinner, bread that goes well with alcohol, etc. About 50 kinds of bread are baked in the kiln inside the store, with a focus on ingredients and baking. . Original sables and canelés are also popular as souvenirs. We also sell carefully selected local dry-cured ham and fresh milk, Amazon chocolate popcorn made by the much-talked-about cocoa hunter, and confiture made using seasonal fruits from the orchard.
[Image 4d52360-99-754927fa8a100ed1fd51-4.jpg&s3=52360-99-d82a97b45fa5c62d5d86d08401cb2a60-2000x1333.jpg
(C) Shinya Kigure
2-2-15 Honmachi, Maebashi City, Gunma Prefecture
On the premises of Shiroiya Hotel, along Babagawa Street
*Regular holiday: Every Monday and Tuesday
※business hours:
Wednesday, Thursday, Friday: 10:00-18:00
Saturdays, Sundays & Holidays: 08:00-18:00
Shiroiya Hotel (2-2-15 Honmachi, Maebashi City, Gunma Prefecture) [Image 5d52360-99-d38617155e89604bcf18-3.jpg&s3=52360-99-5c635a52d0a560146ee357a8a242c8e9-2000x1333.jpg
(C) Shinya Kigure
The art destination “Shiroiya Hotel” opened in December 2020 with the aim of contributing to the revitalization of Maebashi City, Gunma Prefecture. After the closure of Shiraiya Ryokan, which boasted a history of more than 300 years, architect Sou Fujimoto remodeled the existing building in the 70’s and built a new one. , Selected as one of the 39 Best Hotels in the World in 2021 by National Geographic Traveler. We are conscious of the real thing in art, architecture, design, well-being, music, and food. Hiroyasu Kawate, the owner and chef of the two-star Michelin restaurant Florilege, and Hiro Katayama, the main dining room of the hotel, Shiraiya The Restaurant, will become Gault & Millau 2022 in March 2022. It was published. On the premises, there is also a hideaway-like “The Bar Shinchatei” that is open only on weekends, where you can enjoy the finest alcohol and top-level cocktails in a space designed by New Material Research Institute. There are 3 types of fully reserved saunas, including the Finnish sauna where you can enjoy art and open-air bathing, which are popular with hotel guests and local sauna enthusiasts. Fresh fruit tart specialty shops “The Patisserie”, “The Bakery”, and “Blue Bottle Coffee Shiroiya Café” are lined up along Babagawa-dori facing the town. It is bustling.
* At Shiroiya Hotel, in order to prevent the spread of new coronavirus infection, we will take measures to prevent infection in the hotel building (alcohol disinfection, ensuring social distance,
ventilation), checking the health status of employees, and requesting the cooperation of customers (wearing a mask).・Temperature
measurement, alcohol disinfection, confirmation of health status, etc.), and appropriate infection control measures are implemented so that you can use it with peace of mind. If you are concerned about your health or physical condition on the day, please refrain from visiting. Please cooperate with the measures when you visit us. Other inquiries
■ Media inquiries
070-3858-7580 (PR: Minako Morita)
Contact information for Shiroiya Hotel
027-231-4618 (representative number)
Details about this release:

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