Social Service Co., Ltd.
Released a matching app specializing in people over 50
−In the era of 100 years of life, “R50Time” provides new encounters−
Social Service Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO Chitsue Shirakata: hereinafter “our company”) has released a matching app “R50Time” for people in their 50s and over. “R50Time” is a matching app that provides a new place of interaction for people in their 50s and over.
■ Release background
With the spread of smartphone apps and the revitalization of various communities on the Internet, “matching apps” have become a standard means of meeting people.
Businesses that provide services need to be registered as Internet heterosexual introduction businesses and telecommunications carriers, etc. As various improvements such as improved monitoring technology and strengthened reporting functions are in place, many people are matching. I use the app’s services. However, the usage rate of matching apps is low among people in their 50s and older.
At our company, we believe that people in their 50s and above are the generation that has experienced both the bitterness and the bitterness of life. We have developed the “R50Time” service.
■ Current status of “encounters” in the R50 generation
According to a survey of single men and women between the ages of 20 and 49, about 80% of the total have used matching apps, and 1 in 10 said they married the person they met on the matching app. I am answering (*1).
On the other hand, in another survey targeting people in their 40s and 50s, about 80% of the respondents answered that they were worried about “not meeting new people of the opposite sex” (*2). This may be because there are fewer changes in the living environment as we enter the middle stage of life, and we have finished building stable human relationships. In other words, it can be inferred that it is difficult for new relationships and encounters to occur on the extension of the conventional life.
In addition, the main users of the matching apps currently released are unmarried people in their 20s and 30s, and many of them are looking for matching with people of the same generation. There are many voices saying that they are judged as such and that matching is not possible.
■ Only members of the R50 generation or those who want to connect with the R50 generation
“R50Time”, which will be released this time, is only for members who are over 50 or who want to connect with people over 50. By narrowing down the main users to those in their 50s and above, there is no need to be overwhelmed by users in their 20s and 30s, and the possibility of being matched increases.
One of the main functions is the “one-night chat room”, which is an anonymous community room that is held every night, and is a group chat where multiple people can chat about different themes each time. By chatting on common themes such as nostalgic movies and recommended date plans, we are increasing the chances of meeting people. In addition, we have reduced the number of functions compared to conventional matching apps and made it simple and easy to understand so that even those who are unfamiliar with the app can use it without hesitation.
■ Advantages of using “R50Time” for the R50 generation
By using “R50Time”, people in their 50s and above who have built stable “places to live”, “workplaces” and “human relationships” in the past half of their lives can meet people they could not meet in their normal lives. becomes possible.
In addition, by using the lounge for one night only, you will have the opportunity to chat and connect with people who share your interests and hobbies. Rather than one-on-one communication, you can get to know the other person through group chats with multiple people, so you can connect more comfortably and with more peace of mind.
In “R50Time”, the only people you meet are people in their 50s or older who want to connect with you, so you don’t feel a generation gap, and you can build relationships that respect each other’s life experiences.
■ Future development
In the future, we will improve the app based on the opinions and requests received from users, and work to make “R50Time” available to more R50 generations.
In addition, we will conduct research on the psychological health scale of people who use “R50Time” and aim to create a service that can contribute to the loneliness and social isolation of middle-aged and older people.
The current referral function is for one person per day, but we will gradually increase the number of referrals. In addition, we would like to increase the themes and number of events held in the common room, and hold real events that can be enjoyed together with popular themes. In the era of 100-year lifespans, we will continue to strive to make your second life more free and more beautiful.
(* 1) Marriage Hunting Survey 2022 (Recruit Bridal Research Institute) (*2) Survey by Q.E.D Partners Co., Ltd.
◼️About Social Service Co., Ltd.
Based on the philosophy of “creating media that will change lives,” we develop media used in corporate activities, school education, and medical settings. “Post Office Distribution Magazine” and “Corporate Relations Media” to support corporate activities, “Elementary School Education Supplementary Teaching Materials/Future Creator” to support school education, and “Nichibo Ogya Donation Fund” to support medical practice. In addition to publishing media such as “Anata to” and “Anata to Plus” magazines, we will start developing programmed medical devices (SaMD) and DTx (digital therapeutics) from 2022 to prevent postnatal depression and elderly depression. , we are working on the development of medical equipment that assists diagnosis and treatment. “R50Time”: https://lp.r50time.jp/
iOS/App store: https://apps.apple.com/us/app/r50time/id6444245067 Play store: https://play.google.com/store/apps/details?id=jp.r50time ◼️ Company Profile
Company name: Social Service Co., Ltd.
Head office location: Kasumigaseki 3-chome building, 3-6-5
Kasumigaseki, Chiyoda-ku, Tokyo
Representative: Chitsue Shirakata, Representative Director
Established: February 2007
Capital: 48.79 million yen
Business description: Partner media business (mail order,
relationship) / vertical media business (post office, elementary school, maternity hospital) / medical media business (development of medical equipment)
Details about this release: