Sponsored by the Ministry of Economy, Trade and Industry, “TIGER WOMAN OF THE YEAR 2022” Award Ceremony to C ommend Female Managers who Bring Innovation to Business

TIGER WOMAN OF THE YEAR Executive Committee
Sponsored by the Ministry of Economy, Trade and Industry, “TIGER WOMAN OF THE YEAR 2022” Award Ceremony to Commend Female Managers who Bring Innovation to Business
Selected five women who lead the business world

The “TIGER WOMAN OF THE YEAR Executive Committee” (Headquarters: Minato-ku, Tokyo; Chairperson: Rikako Onishi), which carries out educational activities to promote the active participation of female managers in Japanese companies, is also called the first year of human capital management. In 2022, the award “TIGER WOMAN OF THE YEAR 2022” (http://tigerwoman.net) (co-sponsored by Cotra Co., Ltd. / Poppins Co., Ltd. / General Association) will be awarded to female leaders who bring innovation to traditional businesses and organizations. Corporate Female Outside Director Lab, sponsored by: Ministry of Economy, Trade and Industry, Japan Association of New Economy, Japan Private Equity Association) award ceremony will be held on December 13, 2022 (Tuesday) from 16:00 at JP Tower Hall (Tokyo)・The event was held at KITTE 4F, 2-7-2 Marunouchi, Chiyoda-ku.
Five female leaders who are engaged in management in the business world and who are worthy of being called role models for Japanese career women were selected as the first “Tiger Women” and presented with the award.
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● TIGER WOMAN OF THE YEAR 2022 special site http://tigerwoman.net (The award ceremony video archive is also available)
What is “TIGER WOMAN OF THE YEAR” – Breaking through the “glass ceiling”. Tiger Woman saves Japan
Diversity of talent is an essential element in improving the value of corporate human capital, and in Japan, it is necessary to create more opportunities to discover and develop excellent female leaders in the future. From among female managers who demonstrate various abilities to create explosive growth, those who have been active in inspiring female management personnel all over Japan will be selected and given a prize “TIGER WOMAN OF THE”. YEAR”.
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TIGER WOMAN OF THE YEAR 2022 Winners *Names are displayed in alphabetical order Yoshiko Inoue Coopervision Japan Co., Ltd. President

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【Reason for selection】
As the president of the Japanese subsidiary of Coopervision, a leading global contact lens company, I am working day and night to improve the “Quality of Vision” together with medical professionals and retailers. Through the development of new products suitable for the Japanese market and close cooperation with ophthalmologists, we have continued to achieve high sales growth by providing reliable, high-quality services.
We have achieved a high ratio of female directors of 40% or more in the company, and the president himself promotes and embodies diversity and inclusion. Sustainability activities are also being promoted, such as the launch of the Cooper Vision Mirai Project, an employee-led initiative to recycle empty cases.
Prior to joining CooperVision, he was responsible for the ASEAN region of Medtronic, a global therapeutic device company. At the company, she was active as the first Japanese woman to oversee the business in the ASEAN region. Prior to pursuing a career path in the healthcare industry, he worked in investment banking at Goldman Sachs, where he joined Northwestern University after graduating from the Kellogg School of Management. Her stance of continuing to take on challenges in various fields has become a role model for the career paths of subsequent women.
[Message from the owner]
As a person born in the year of the tiger, I am very honored to receive such an honorable award at this timing.
I have experienced career switching several times so far, but even if the industry and business type are different, there are actually many things in common, such as evaluation methods and budget planning processes. Also, when I think back on the actions of my predecessors who have achieved success in global companies, I want to take on challenges above all else! I think it is important to have a positive attitude. Also, while setting big goals, I think it is also important to clarify the definition of success in the current role and steadily overcome each one while aiming for early realization. I would like to work together with everyone on the empowerment of women in Japan. Thank you for this time.
After graduating from Keio University, gained experience in the marketing field at Kao Corporation and J&J Corporation, and completed a master’s degree (MBA) at the Kellogg School of Management, Northwestern University. After working in the Goldman Sachs investment banking division, joined Medtronic Japan Co., Ltd., a major
therapeutic medical device company, and served as global marketing and Asia manager for the diabetes field in the United States and Singapore, and as the Southeast Asia business manager. Joined Coopervision Japan in 2014 as Marketing Manager. After that, after serving as the head of the wide-area sales department that oversees sales nationwide, and as the director and general manager of the Commercial Business Division, which oversees the entire organization including human resource development, etc., he was appointed President and Representative Director of Coopervision Japan Co., Ltd. in May 2019. While emphasizing the hands-on approach and partnerships with customers, he is aiming to improve corporate value in his current position.
In September 2021, he was appointed as an outside director at “Kusuri no Aoki” based in the Hokuriku region.
Ms. Makiko Eda, Representative of Japan, World Economic Forum

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【Reason for selection】
Mr. Eda is currently working to solve global issues as Japan’s representative at the World Economic Forum.
Prior to that, he was president of Intel Corporation for five years. Prior to becoming president, he was responsible for the planning and implementation of all marketing strategies for Intel’s Asia Pacific region. The World Economic Forum is a well-known organization known for hosting the Davos Conference, but it is creating a forum for multilateral cooperation to achieve better economic growth. In addition, as a representative of Japan, I am working to increase the presence of Japan in the development of the world economy.
Utilizing the leadership I have cultivated through my top management experience at a company, I am working on a wider range of issues through public-private partnerships, which is different from the mission of a single company. For example, as the global economy becomes more interconnected, such as the issue of fragmentation, reskilling, ESG, and the use of good technology, we are facing issues that are constantly changing in scope. In this way, Mr. Eda has always taken on new challenges without resting on his laurels. She has become a role model for Japanese women, opening up new worlds with the joy of continuing to learn and having a major impact on the global economy. [Image 5

[Message from the person]
Throughout my career, I feel like I’ve been chasing after interesting things and learning new things. To be honest, I’m not sure if I should be called a role model.
The World Economic Forum is an organization that aims to solve global issues by bringing together leaders in various fields such as business, politics, economics, and academia to tackle global and regional economic issues. There is still room for growth in such collaborations that go beyond a single company, and they will also lead to an increase in Japan’s presence in the world, so we intend to work even more actively.
I hope that I will continue to learn and see new worlds. At the same time, I have been supported by wonderful people, so I would like to support the women around me in the same way and make Japan a place where women can truly shine.
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Joined Intel Corporation in 2000. From 2010 to 2013, Marketing Director for Intel Asia Pacific Region. President of Intel Corporation from 2013 to 2018. From 2016 to 2019, a member of the Cabinet Office Regulatory Reform Promotion Council. In April 2018, he was appointed as the representative of Japan for the World Economic Forum, which he continues to this day.

Masaki Ogawa, Executive Officer, Sony Financial Group, Chief Analyst, Head of Financial Market Research Department

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【Reason for selection】
Mr. Ogawa’s motto is to make the Tokyo financial market hot (thick). From the position of Executive Officer of Sony Financial Group, Mr. Ogawa disseminates information on the financial markets, focusing on foreign exchange, bonds, and macro markets, to individual investors. You can His easy-to-understand explanations of economics have earned him a reputation, and he is also active as a TV commentator. Even in the new capitalism, a plan to double individual assets and income is presented, and it is essential to improve the literacy of individual investors for reform in Japan. Mr. Ogawa’s pride as a professional who organizes, analyzes and disseminates the overflowing information on the market is the result of choosing a path that he always finds difficult when he stands at a crossroads in his life. Mr. Ogawa started his career as a foreign exchange dealer at a foreign bank, went through foreign exchange transactions on the customer side, and became a foreign exchange analyst. ” has been cultivated. In addition, through interview programs, etc., he is currently disseminating a wide range of information to business people, not limited to information on the financial market. Ms. Ogawa, who demonstrates a high level of communication with her advanced expertise and comprehensive strength, shows women the importance of taking a step forward and gives them courage.
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[Message from the owner]
I am very honored to receive this prestigious award. I am who I am today thanks to the support of my colleagues, colleagues, and family who have worked with me throughout my career. Thank you. I strongly feel that it was precisely because of all these experiences that I was able to develop my expertise in disseminating financial information to individuals.
Recently, there are many dark news such as the new corona and the situation in Ukraine, but it is precisely because of the high uncertainty that women’s active participation is more important than ever.

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Sony Financial Group Inc. Executive Officer and General Manager of Financial Market Research Department Chief Analyst. After working as a currency dealer at First Bank of Chicago and JPMorgan Chase Bank, he engaged in currency risk hedging and market research at Sony Finance Department. After that, he was in charge of research and analysis of the financial market as the investment research planning manager of the personal finance division at Citibank Japan (currently SMBC Trust Bank).
Incumbent since August 2016. He regularly appears on TV Tokyo’s “News Morning Satellite” and Nikkei CNBC to provide commentary on the financial markets. Major publications include “-New Edition-Really Understanding the Exchange Market (2016 Nippon Jitsugyo Publishing)” and “The Truth About Virtual Currency that Business Persons Should Know (2018 Asahi Shimbun Publishing)”. Director of Sony Lifecare Inc. Outside Director of WealthNavi Inc.

Kuniko Obinata Director of Aioi Nissay Dowa Insurance Co., Ltd. [Image 10

【Reason for selection】
At the Nagano 1998 Winter Paralympics, he became the first Japanese to win a gold medal at the Winter Games. He has demonstrated leadership as chairman of the association. After retiring from the national team, with the original purpose of “diversity and inclusion” in mind, “how to transform diversity into organizational strength,” he became a director of Aioi Nissay Dowa Insurance Co., Ltd. / a fellow of Dentsu Group Inc. / Chuo University Educational Institution In addition to holding positions such as director, he is engaged in activities to spread para sports. We are also actively working towards the realization of the 2030 Winter Olympics and Paralympics in Sapporo. I believe that the more I devote myself to sports and work, the more I can think about things in front of me. It embodies the idea of ​​having multiple axes when thinking about a career and implementing them. Her attitude of working hard at everything while maintaining a broad perspective and strengthening her connections with society has won the empathy of many people, and she has become a role model for career women who often assume multiple roles. increase.
[Message from the owner]
I am truly honored to have been selected as an award winner. I have had many opportunities to receive awards in sports such as the Paralympics and the World Cup, but I am very grateful that my business career was also recognized, and it will be a great source of encouragement for me in the future. This honor is not due to my efforts alone, but also thanks to the guidance of my seniors and superiors, and to all my colleagues who have supported me in both sports and business.
When I was a student, I happened to come across an alpine ski competition, and through the experience of competing with rivals from around the world, I learned that by changing the angle of things, you can think and perceive things in a completely different way. Even medals of the same color can have completely different meanings, and even skills that could not be acquired by repeated practice can be acquired simply by changing the approach. If you think about how other people see you when you face a wall or difficulty, you may be able to find a breakthrough and make a choice that you believe you should move forward.
I would like to continue to walk my own path while cherishing the joy of learning new things in a world I do not know, the excitement, the excitement, and the sense of euphoria.
Born in Tokyo. He injured both legs in a traffic accident when he was 3 years old, and has been active using a prosthetic leg, a cane, and a wheelchair. Participated in the 1994 Lillehammer Paralympics while in college. After graduating, he worked for NHK as a program production director while continuing his athlete activities. At the 1998 Nagano Games, he became the first Japanese to win a gold medal at the Winter Games. Participated in 5 Paralympic Games and won a total of 10 medals. Joined Dentsu PR Consulting Inc. in 2007, working on communication design. After retiring as a player in 2010, he engages in social activities while engaging in business. In 2017, completed a master’s degree at Waseda University Graduate School of Sport Sciences. Dentsu Group Fellow/Deputy Director of Dentsu Research Institute, Director of Aioi Nissay Dowa Insurance Co., Ltd., Director of Chuo University, President of Japan Paralympians Association, Executive Director of Japan Paralympics Ski Association, etc.

Atsuko Yasuda CEO, Ipet Holdings Co., Ltd.
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【Reason for selection】
After a career as a strategy consultant, joined Ipet Insurance Co., Ltd. After serving as general manager and corporate planning manager, he was appointed president and representative director. At the same time, he also serves as CEO of Ipet Holdings Co., Ltd. In fiscal 2021 after taking office, he achieved significant increases in sales and profits.
In November 2022, he was led to become a member of the Dai-ichi Life Holdings Group in order to more strongly realize the company’s philosophy of “creating a society where pets and people can live together in good health.”
In addition, in order to fulfill the social responsibility of pet insurance, he has fully demonstrated his leadership in redefining his own “Pet and Human SDGs” and strengthening and promoting ESG management. In addition, in October 2021, we are actively working to create an environment that is easy to work for women to continue their careers, such as obtaining the highest level of “Eruboshi”
certification in October 2021. The percentage of women in supervisory positions has risen to nearly 30%.
As a manager, she has become a role model as a female leader for her ability to involve various stakeholders and realize her philosophy. [Image 12

[Message from the owner]
It is a great honor to be selected for such an award.
Through pet insurance, we are working to realize our management philosophy of creating a society where pets and people can live together in good health. Our work is a socially meaningful work that is close to the pet owner and their precious family. By being blessed with such a rewarding job and a good team, I was able to convince myself of the reasons why I work so hard, and I was able to bring results to each of my efforts. .
I would like to express my heartfelt gratitude to the officers and employees of our company who have always supported each other and progressed together, as well as to my family. Together with our executives and employees, we will continue to contribute to the welfare of pet owners and their pets.
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Graduated from the University of Tokyo Faculty of Law. Completed New York University School of Law, LL.M, University of Southern
California, IBEAR MBA. Joined Ipet Insurance after working at Fuji Xerox (now Fujifilm Business Innovation), Dream Incubator, and a freelance consultant. At Ipet Insurance, he is in charge of general affairs, legal affairs, public relations, IR, and corporate planning as general manager and corporate planning manager. At the same time, concurrently serving as CEO of Ipet Holdings Co., Ltd. Through the promotion of business centered on pet insurance, we aim to create a society where pets and people can live together in good health.

Message from Rikako Onishi, Chairman of the TIGER WOMAN OF THE YEAR Executive Committee
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Cotra Co., Ltd., which I founded 20 years ago, is a company that provides recruitment and human capital consulting. Through my daily activities, I feel that “diversity” is extremely important for the development of a company organization.
One of the diversity is gender. I understand that the women who are active today are doing so not because they are women, but as a result of their continuous efforts to contribute to society and
organizations. However, the high level of general management and communication skills that many women have is an important factor for organizations and companies, and such leaders are desperately needed. On the other hand, the reality is that there is still a shortage of female leaders.
Rather than blaming the environment or culture, I want women to step forward and have the courage to take the lead themselves. With this in mind, we decided to hold this award. The awardees are active in various fields, including the business world. We hope that these people will serve as role models for many women to take a step forward.
Messages from the judges are introduced on the special website. TIGER WOMAN OF THE YEAR 2022 special site
Poppins Co., Ltd. President Maiko Todoroki
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Yamagata University Academic Research Institute Industry-University Collaboration Professor Takashi Iwamoto
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Shigeru Shiina, President of Maverick Co., Ltd.
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General Incorporated Association Japan Business Federation General Manager / Image Consulting “CATCHY” Representative Miko Oyama [Image 18d110750-3-8a6ef01d3cb77ce2c0e1-17.jpg&s3=110750-3-065dcb58246d69d6a5bc6a95539d8167-1290x860.jpg
Outside Director Women’s Lab Representative Director Naoko Tsubaki [Image 19d110750-3-efc8ff9a09cb7c1a6194-18.jpg&s3=110750-3-8e76512fdc24cddcc62779b4b2edbed5-528x385.jpg

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