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Survey results What do children (girls in the lower grades of elementary school) want as a Christmas present? The first place is “character goods”!

ARINA Co., Ltd.
[Survey results] What do children (girls in the lower grades of elementary school) want as a Christmas present? The first place is “character goods”!
research report

The educational media “Ouchi Kyozai no Mori”
( for parents of infants and elementary school students operated by ARINA Co., Ltd. is for parents who have elementary school children all over Japan. We conducted a
questionnaire survey on “What do children (elementary school lower grades / girls) want as a Christmas present?” We will publish the results.
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Survey method: Internet survey
Number of people surveyed: 200 (children’s grade breakdown: 1st grade: 89, 2nd grade: 55, 3rd grade: 56)
Research Subjects: ARINA Co., Ltd., Ouchi Kyozai no Mori
Survey period: November 14, 2022
Survey report: Announcement date: December 8, 2022
* When citing the results of this survey, please use the URL of “Home teaching materials forest” (
Survey results
As a result of a questionnaire survey, “What do children (girls in the lower grades of elementary school) want as a Christmas present?”, the first place was “character goods”.
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1st place: Character goods
・My daughter likes Licca-chan and Sumikko Gurashi.
・Because I’m addicted to Sumikko Gurashi and collect various things. ・My daughter likes Pokemon Lucky.
・Because you’ve been requesting a Christmas present since your birthday. ・I like Sumikko Gurashi cats and collect them.
・I like characters such as “Sumikko” and “Chikawa”, so I think I’ll choose one with that character.
2nd place: accessories, kids cosmetics
・Because I started to pay attention to fashion.
・I was so envious when I saw my mother putting on makeup.
・Because in the first grade, she wants to dress up in a particularly cute way, and when she enters a kids’ goods store, she seems to want her to go to the accessory corner.
・It seems to have been a little hesitant, and I’ve been wanting it for a long time when I was playing with my cousin who was a little older. I thought it would be nice to have something different, but it seems that the person himself wants it, so I want to do this.
・I wanted accessories made with beads.
・She says she wants matching accessories with me.
3rd place: Playing house set
・Because she loves to play house and often plays house.
・It seems that he wanted to see YouTube.
・Because I like pretend play.
・Girls like cute things, and they can play with them when they come over. ・I like playing house videos on YouTube, so it seems that I want the same thing. 4th place: bicycle
・Because he said he wanted to practice and be able to ride.
・Because I want my bike to be smaller.
・It’s been requested for the past few months.
・Because the child wants to go to various places by himself. 5th place: clothes, shoes, watches
・It seems that there is a coat and boots that I want, so I’m thinking about getting them.
・I want an alarm clock like my sister’s because I want to get up and go to school early when I’m in elementary school.
・Because I wanted it after seeing my friends around me wearing watches ・Because they want to wear and wear what they like
6th place: book
・I like long-tailed longtails, and I heard that a photo book about them will be out in November, so I’m looking forward to it.
・Because I like reading picture books.
・Because a new book about my favorite character is on sale.
・I like to read books, so I would like a book from the Wanpakudan series. ・Because I am currently interested in animals and want a picture book of animals.
7th place: Kids camera
・Because a friend had it and said he wanted it. It seems to be better for the brain than games.
・Recently, I’m addicted to cameras, and it’s a candidate for Christmas presents. ・My cousin who is a kindergartener has one and wants the same one. [Summary] What did your child (girl in the lower grades of elementary school) want as a Christmas present in this survey? The first place was “Character goods”
Among the characters, Sumikko Gurashi and Pokemon were popular. There are movies and animations, and it is a character that all children know.
The second place is “accessories, kids’ cosmetics”. It seems that there are many children who are interested in seeing their mother wearing makeup or wearing accessories.
Christmas is just around the corner. Let’s get in the mood while doing the countdown!
ARINA Co., Ltd. will contribute to society so that as many people as possible can create a better home learning environment through the media “Ouchi Kyozai no Mori” operated by ARINA Co., Ltd.
■ About ARINA Co., Ltd.
ARINA Co., Ltd. has a corporate vision of “rich parenting through media”, and is developing lifestyle media that is close to everyone’s life and developing owned media outsourcing business.
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