Swatch Group Japan Co., Ltd. Swatch Business Division
Swatch opens new store in Yokohama
Swatch will open a new store, Swatch Store Yokohama Vivre, in the center of Yokohama on Thursday, December 15th.
The store concept combines a unique Tetris-like display with a Swatch-like urban style sublimated to the fun of a street art gallery. Located on the first floor of Yokohama VIVRE, the new 53 square meter store offers an interactive and experiential space for customers with contemporary aesthetics and innovative spaces. Customers can see and try on the latest Swatch collections, including the popular BIOCERAMIC MoonSwatch collection.
Launched earlier this year, the BIOCERAMIC MoonSwatch collection pays tribute to the first watch to land on the moon, the Omega Speedmaster Moonwatch. Each of the 11 models references a different planet or celestial body within our solar system, encouraging our customers to dream big, fly high and explore space.
Yokohama, the center of fashion and gourmet food, will stimulate further demand for the Swatch brand in the west exit area, which is about to undergo a major transformation.
Swatch store Yokohama Vivre
Address: Yokohama Vivre 1F, 2-15-13 Minamisaiwai, Nishi Ward, Yokohama City, Kanagawa Prefecture
Business hours: 11:00-21:00 [Saturdays, Sundays, and holidays] 10:00-21:00 [Image 3
Swatch’s definite challenge and ‘joie de vivre’ (joie de vivre) cultivated in Switzerland.
Since its founding in 1983, Swatch has disrupted the watch industry. With its striking designs that have always reflected the zeitgeist, it has remained one of the world’s leading watchmakers and one of the world’s most popular brands, and has remained loyal. Through regular releases of new models and exclusive collections, Swatch has always surprised its customers. Swatch’s innovative thinking and actions are evident in its early involvement in action sports such as BMX, longboarding and surfing. The Swatch Art Piece Hotel in Shanghai embodies the brand’s love of art, attracting artists from around the world.
Details about this release: