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The first release of Cloud Circus’ Metabadge! Provided to the “Showa retro” restaurant “Marukan Building D aishokudo” loved by many fans

Startia Holdings Co., Ltd.
The first release of Cloud Circus’ Metabadge! Provided to the “Showa retro” restaurant “Marukan Building Daishokudo” loved by many fans -Planning, production, and consulting for community services that deepen ties between cafeterias and fans-

Crowd Circus Co., Ltd. (Headquarters: Tokyo, Representative Director: Kenichi Kitamura) will start planning and producing fan community services to further improve the asset value of NFTs (non-fungible tokens) from December 26, 2022 (Monday). We are pleased to inform you that we will provide consulting “Metabadge” to “Marukan Building Daishokudo” (Hanamaki City, Iwate Prefecture), which has been loved by many fans since its opening in 1973.
・”Metabadge” service page 《Cloud Circus Co., Ltd. is a consolidated subsidiary of Startia Holdings Co., Ltd. (Headquarters: Tokyo, Representative Director: Hideyuki Hongo, Securities Code: 3393). 》
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《What is Marukan Building Daishokudo》 Since 1973, the Marukan Building Daishokudo has been a
long-established restaurant with many fans not only locally but also nationwide as the observatory dining hall of the Marukan Department Store. In June 2016, when the department store closed due to the deterioration of the building and facilities, the curtain closed at the same time. The current operating company, Uemachiya Morisha Co., Ltd. (*1), was established to revive the large dining room. Uemachiya Morisha raises funds through crowdfunding. And in February 2017, “Marukanbiru Daishokudo” was revived and became a hot topic in various fields.
NFT fan community service of Marukan Building Daishokudo, proposed by “Metabadge”
“Metabadge” is a fan community service planning, production and consulting service that further improves the asset value of NFTs for companies that sell NFTs on Japan’s largest NFT marketplace “HEXA”. Marukanville Daishokudo issues NFTs, and their fans own NFTs, enabling the creation and operation of a fan community with a higher level of heat. Crowd Circus provides “meta badges” to Marukanville Daishokudo, which has fans of all ages and all over the country. In addition, unprecedented communication between fans will be created.
 This time, Marukanville Daishokudo will issue one NFT for each of the 150 types of menu images that have actually been provided. It will be sold for 10,000 yen (excluding tax) each on the HEXA transaction page. NFT purchasers at the Marukanville Daishokudo can receive various benefits limited only to NFT holders. Benefits are planning measures that fans can enjoy, such as naming new menus at the Marukan Building Daishokudo, participating in planning meetings for measures that utilize stores, and applying discounts when using stores (currently undecided). is. In addition, the purchased NFT can be held and resold as a digital asset.
In addition, NFT holders can interact with other holders (fans) in the community “Marukanville Daishokudo Digital Regular Club” operated by Marukanville Daishokudo using Twitter.

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An example of the menu
(Different from sold NFT)
《NFT application (sales) schedule》
Application period: December 26, 2022 (Monday) 18:00 to January 15, 2023 (Sunday) 24:00
Number of sales: 150 copies [150 types of Marukan Building dining room menu photos x 1 each]
It is a proof of membership in the fan community “Marukan Building Daishoku Digital Regular Club” for NFT holders only.
Sales price: 10,000 yen (excluding tax)
Purchase conditions: Selection by the secretariat after the
application period ends. Notify purchasers.
(Details will be sent from the official Twitter account of the Marukan Building Daishokudo.)
Purchase method: You can purchase in Japanese yen by credit card payment. No cryptocurrency or wallet required. You can easily purchase from your PC or smartphone.
▼ Inquiries regarding purchase (application)
Marukan Building Large Dining Hall Official Twitter
Background and purpose
With the ability for users themselves to transmit various information on SNS, etc., the importance of fan-based marketing, which places highly loyal users at the core of marketing, is increasing. In addition, it is expected that this trend will be further strengthened with the penetration of Web 3.0 (*2). In response to this situation, Crowd Circus connects companies (issuers) and fans (holders) through NFTs, and furthermore, while creating exchanges between fans (holders), we will form a community with a higher amount of heat. We will actively propose fan base marketing in the Web 3.0 era. the next deployment
Cloud Circus contributes to the expansion of the market by creating many examples of NFT utilization in companies, organizations, and brands. NFT is expected to generate synergies with the AR market, where Cloud Circus is already developing its business, and the Metaverse market, which is an adjacent market. I am planning to go. (*1) About Uemachiya Morisha Co., Ltd.
A company that revived the large cafeteria of the former Marukan department store, which sadly closed in June 2016. It was established with the two goals of “retaining the large dining room of Marukan Department Store as much as possible” and “making Hanamaki City’s Uemachi shopping district a town where Hanamaki’s industry grows.” In February 2017, the former Marukan Department Store building, which has one basement floor and eight floors above ground, resumed operations by operating only the first floor and the sixth floor where the large dining hall is located. Currently, experience-based stores are opened on the 1st basement and 2nd floors. It is attracting attention as a “step-by-step revitalization method for department stores” and a “model of department store that sells experiences rather than goods.” The company’s representative Yasuhiro Otomo is a director of Cloud Circus Co., Ltd. and a manager of several companies.
(*2) Web3.0 (Web3): A new Internet concept based on technology such as blockchain
About Cloud Circus Co., Ltd.
Cloud Circus Co., Ltd., which has a vision of “a world-class marketing ecosystem”, is developing and providing “Cloud CIRCUS”, a digital marketing SaaS, as its main business. “Cloud CIRCUS” has been installed in more than 35,000 cases, mainly small and medium-sized enterprises (as of the end of June 2022), and will create a
sustainable business environment in Japan and Asia.
Company name: Cloud Circus Co., Ltd.
Location: Shinjuku Monolith 21F, 2-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Kenichi Kitamura, CEO
Capital: 150,000,000 yen
Established: April 1, 2009
Business description: Development and sales of digital marketing SaaS “Cloud Circus” and
Digital marketing consulting and commissioned work
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About Startia Holdings Co., Ltd.
Startia Holdings Group supports the digital shift of SMEs through digital marketing (operating company: Cloud Circus Co., Ltd.) and IT infrastructure (operating companies: Startia Co., Ltd., Startia Raise Co., Ltd., C-design Co., Ltd., etc.). I’m going to go forward. Under the corporate slogan, “Cutting-edge, human-like,” we provide digital technologies and services in an easy-to-understand manner.
Company name: Startia Holdings Co., Ltd.
Location: Shinjuku Monolith 19F, 2-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Hideyuki Hongo, President and Group Chief Executive Officer Established: February 21, 1996
Listing exchange: Tokyo Stock Exchange Prime Market (Securities code: 3393) Business description: Business management of group companies, etc.

Details about this release: