Nagase Office Co., Ltd.
The 3 most popular national souvenir sweets are “Shiroi Koibito” (Hokkaido), “Tokyo Banana” (Tokyo), and “Hakata Torimon” (Fukuoka). 47 Prefectures-Food Image-Survey Latest Ranking Announcement
Buyer’s Guide (Nagase Office Co., Ltd. Location: Chuo-ku, Tokyo; Representative Director: Masahiko Nagase) surveyed 15,847 general consumers nationwide to understand the image of food by prefecture, “47 prefectures – food Image-Survey” was carried out. This survey is divided into 17 categories such as rice, noodles, vegetables, fruits, marine products, meat, confectionery, liquor, and cooking from the whole food, -image category (having an image of food)-,-actual food category (over the past year) This year marks the 8th year of the survey, which examines the level of satisfaction category (those that have eaten in the past year that leave a good impression). The main results of the “47 prefectures-image of food-survey” are as follows. [Image 1
47 Prefectures – image of food – survey
[Image category] (There is an image of food)
For the fourth year in a row, the top 3 winners are “Hokkaido, a treasure trove of food,” “Kui-daori, Osaka,” and “Fukuoka, the capital of food.”
In the food image category for the fourth consecutive year, popular tourist destinations were ranked in the order of 1st: Hokkaido, 2nd: Osaka, and 3rd: Fukuoka. Hokkaido has 12 out of 17 categories, including rice, vegetables, processed vegetable products, fruits, processed fruit products, marine products, processed marine products, meat, hams and sausages, processed meat products, dairy products, and sweets. It took first place.
[Actual food category] (I have eaten in the past year)
Hokkaido Dominates 1st Place in 16 Out of 17 Categories
In the actual food category, as in the food image category, the order was 1st: Hokkaido, 2nd: Osaka, and 3rd: Fukuoka. In Hokkaido, rice, noodles, vegetables, processed vegetable products, fruits, processed fruit products, marine products, processed marine products, meats, hams and sausages, processed meat products, dairy products, sweets, alcohol, beverages, and dishes. 16 out of 17 categories, such as 1st place. It was an overwhelming result of “Hokkaido, a treasure trove of food”.
[Satisfaction category] (Good impression remains after eating in one year) Each region’s branded ingredients, specialty products, and local gourmet foods are competing with each other!
Looking at the satisfaction level category for each category, the state of Hokkaido’s strongest will collapse and become a state of rivalry. For example, rice: Niigata Prefecture, noodles: Kagawa Prefecture, fruits: Yamanashi Prefecture, seafood processing: Miyagi Prefecture, meat: Hyogo Prefecture, beverages: Shizuoka Prefecture, seasonings: Aichi Prefecture, cuisine: Osaka Prefecture. It can be seen that consumers are highly satisfied with branded ingredients, specialty products, and local gourmet foods.
[Souvenir confectionery section]
Individually wrapped, easy-to-eat confectionery representative of the region is selected
In this survey, we surveyed up to three “popularity rankings of souvenir sweets” in Japan in a free entry format, and the first place was “Shiroi Koibito” (Hokkaido), the second place was “Tokyo Banana” (Tokyo). , 3rd place “Hakata Torimon” (Fukuoka Prefecture), 4th place “Hagi no Tsuki/Hagi no Choshi” (Miyagi Prefecture), and 5th place “Rokkatei” (Hokkaido).
■ Name: Nagase Office Co., Ltd. Buyer’s Guide Business
■ Location: 4-10-8 Hatchobori, Chuo-ku, Tokyo Third SS Building 901 ■ URL: https://office-nagase.co.jp/
■ Contact: E-mail: email@example.com / TEL: 03-6256-9494 / FAX: 03-6256-9495 ■ Business content:
1. Matching business: business meeting, appraisal meeting, tasting party, exhibition
2.Education business: training (product development, market
development), seminars (exhibitions, business meeting, pre-education) 3. Media business: Websites, free papers (local government catalogs, etc.) 4. Research project: 47 prefectures – Image of food – Survey etc. 5. Consulting business: Local governments, individual companies 6. Marketing business: Test sales at real stores, tasting events, etc. 7.Overseas market development business: Lectures, business meetings inviting overseas buyers
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