DIGITALIO
Thorough investigation of the usage of “cashless payment” by Generation Z! How will it spread in the future?
~ Digital gift “Digico” conducts joint survey with Generation Z Study Group (Zetken) ~
Digital gift “Digico” operated by DIGITALIO Co., Ltd. (Shibuya-ku, Tokyo, CEO: Kazuyuki Furuya), a group company of CARTA HOLDINGS Co., Ltd., which develops marketing solutions business
(https://digi-co.net/) is a project of CARTA COMMUNICATIONS Co., Ltd. (Chuo-ku, Tokyo, President: Taku Meguro) to strengthen marketing activities for Generation Z “Generation Z Study Group (Zetken)” (https://note.com/cci_jakumake) In collaboration with, we conducted a survey on “Generation Z’s financial situation and use of cashless payments”.
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Survey background
Generation Z (*) continues to attract attention as they have a great influence on the world and are said to be responsible for consumption in the future. This time, in collaboration with the “Generation Z Study Group (Zetken),” which conducts marketing activities targeting Generation Z, we investigated the financial situation of Generation Z. In addition, we investigated the actual situation among Generation Z regarding cashless payments that do not use cash, which is becoming popular in Japan.
* In this survey, the target people up to 25 years old at the time of the survey (October 2022) are the Z generation.
[Table 2: https://prtimes.jp/data/corp/87754/table/82_1_23776a6eb58fa7ffa54cae380e3f889d.jpg ]
Use of cashless payment
When we asked the survey respondents about their use of cashless payments within the last month and compared them by generation, the result was that generation Z did not use cashless payments compared to other generations. I got out.
Generations older than Z (age 26 and older) have used cashless payments in the past month, exceeding 70%, while Generation Z as a whole has a large difference of 50%. Taking a closer look, we found that there is a gap among Generation Z, with 43.8% for those under the age of 18 and 67.3% for those between the ages of 19 and 25. [Image 2
Cashless payment that you have registered/possessed
We asked those who responded that they had “used cashless payment within the last month” about “cashless payment methods that they have registered and possessed even once.”
Generation Z had the highest registration and possession rate of “barcode payment” among cashless payments. Among Generation Z, those aged 19 and over have a high ownership rate of “credit cards”. [Image 3
Experienced cashless payment
We asked those who answered “I have used cashless payment within the last month” about “the cashless payment method that I have used even once.”
Generation Z has the highest usage rate of “barcode payment” among cashless payments. Among Generation Z, those aged 19 and over have a high usage rate of “credit cards”.
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Cashless payment used within the last month
We asked those who answered “I used cashless payment within the last month” about “the cashless payment method that I have used at least once in the last month”.
Generation Z has the highest recent usage rate of “barcode payment” among cashless payments. Among Generation Z, those aged 19 and over have a high usage rate of “credit cards”.
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Most frequently used cashless payment
We asked those who responded that they had used cashless payment within the past month about their most frequently used cashless payment method.
Generation Z uses “barcode payment” most frequently among cashless payments. In addition, generation Z tends to use barcode payments as the most used cashless payment method once they use them.
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Cash/cashless usage status
We asked cashless payment users within the last month whether they used cash payment or cashless payment more often.
Among Generation Z who are 18 years old and younger, there are more cash-based people than cashless people. On the other hand, when we focus on Generation Z aged 19 to 25, there are relatively few people who prefer cash and a relatively large number of people prefer cashless payment. Among Generation Z, there is a gap between those aged 18 and under and those aged 19-25.
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Relationship between credit card ownership rate and cashless payment experience We asked credit card users and non-users within the last month about which of them used cash or cashless more frequently.
More than half of credit card users answered that they “often use cashless payments,” while more than half of non-credit card users answered that they “often use cash payments.” The presence or absence of a credit card is considered to have a significant impact on the frequency of cashless payments.
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According to this survey, the usage rate of cashless payments for Generation Z is lower than that of other generations, but whether or not they own a credit card has a significant impact on their willingness to use cashless payments. Do you get it.
In the future, if Generation Z, who is currently under the age of 18, will be able to have a credit card, it is expected that the cashless usage rate of Generation Z will increase.
■ Request for credit notation when quoting or reprinting
*Please be sure to specify the credit when quoting or reprinting this release. -Example- “According to the results of a survey conducted by the digital gift “Digico” operated by DIGITALIO Co., Ltd.”
Survey outline
1.Survey purpose: Understanding the financial situation of Generation Z 2. Survey target: Testy monitor men and women aged 12 to 59
3.Survey area: Nationwide
4. Research method: Internet research
5. Survey period: 2022/10/25 (Tue) ~ 2022/10/27 (Thu)
6. Number of responses: 400
7. Allocation: 100 people aged 12-18
Cashless payment users within the last month: 50 people
Non-users of cashless payment within the last month: 50 people 100 people aged 19-25
Cashless payment users within the last month: 50 people
Non-users of cashless payment within the last month: 50 people 26-49 years old 100 people
Cashless payment users within the last month: 50 people
Non-users of cashless payment within the last month: 50 people Over 50 100 people
Cashless payment users within the last month: 50 people
Non-users of cashless payment within the last month: 50 people ■ About Digico
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“Digi-co” (https://digi-co.net/) is free of initial cost and monthly fee, PayPay, Amazon Gift Card, Apple Gift Card, Google Play Gift Code, QUO Card Pay, LINE Pay, PeX Point Gift It is a service that allows you to issue a digital gift that can be exchanged for , etc. from 1 yen unit on the day. Since it is possible to issue only the necessary amount at any time, it is possible to flexibly respond to corporate advertising budget adjustments and sudden campaign implementation. It is possible to utilize.
*PayPay points cannot be withdrawn or transferred. It can also be used at PayPay / PayPay card official stores.
* This promotion is provided by [DIGITALIO Co., Ltd.]. Amazon does not accept inquiries regarding this promotion. [DIGITALIO Co., Ltd.] Please contact the secretariat [digitalgift@cartahd.com].
*Amazon, Amazon.co.jp and their logos are trademarks of Amazon.com, Inc. or its affiliates.
*There may be a fee for exchanging from PeX to an external party. *Google Play and the Google Play logo are trademarks of Google LLC. *Apple Gift Card is a trademark of Apple Inc. registered in the United States and other countries.
* “QUO Card Pay” or “QUO Card Pay” and their logos are registered trademarks of QUO Card Co., Ltd.
*A LINE Pay account is required to receive your LINE Pay balance. *In order to receive your LINE Pay balance, you need to enter your LINE Pay number.
About DIGITALIO
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At DIGITALIO, we are developing media, sales promotion, retail, and healthcare businesses to create and provide digital-based services and move society forward. Point site “EC Navi” (https://ecnavi.jp/), point exchange site “PeX” (https://pex.jp/), free web encyclopedia “Kotobank” (https://kotobank.jp/) ), manga encyclopedia “Mangapedia” (https://mangapedia.com/), digital gift “Digico”
(https://digi-co.net/), sales promotion tool “Canta” (https://camter .net/ ), salary prepayment service “Remone” (https://remone.jp/), and other services, utilizing their own technology, inputting social issues, and outputting as product development. continue. We will continue to grow and sustain our products.
[DIGITALIO Co., Ltd.] https://digitalio.jp/
Representative Director: Kazuyuki Furuya
Capital: 198 million yen
Established: January 22, 2007
Location: Shibuya Solasta 15F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Business description: Media business / Sales promotion DX business / Retail DX business
Details about this release:
https://prtimes.jp/main/html/rd/p/000000082.000087754.html
MAIL:cr@prtimes.co.jp