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Toshiba Corporation About development of domestic corporate brand advertisement “Departure” edition

Toshiba Corporation
About development of domestic corporate brand advertisement “Departure” edition Appealing to companies that use data to create new value based on the concept of “Bringing new stories to the world with the power of technology and data.”

As a new corporate brand advertisement in Japan, we will launch the “Departure” edition based on the concept of “Bringing a new story to the world with the power of technology and data” from January 2, 2023 through TV commercials and digital advertisements. Start delivering sequentially. In the future, through various media developments, we will appeal that we aim to be a company that contributes to the realization of a new world such as a carbon-neutral circular economy by utilizing data in addition to the physical technology that we have cultivated. We will work to improve the brand power of
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Kasumi Arimura will continue to be used as the advertising character, and “Galaxy Express 999” covered by Makoto (E.scene) will be used as the song. In the new advertisement, Kasumi Arimura expresses that the Group aims to transform into a company that creates new value by utilizing data, with the image of the song “Galaxy Express 999” moving forward and powerfully. It is conveyed through scenes that brilliantly fly back and forth between the “real world” and the “data world”.  Our group has provided products and services that contribute to solving social issues through a wide range of businesses under the management philosophy of “For the future of people and the earth.” Based on respect for human beings, we will continue to create rich value and aim to be a corporate group that contributes to the lives and cultures of people around the world.
“Departure” edition campaign site

Profile of Kasumi Arimura
・Date of birth: February 13, 1993 (age 29)
・Birthplace: Hyogo Prefecture
・Blood type: B
In 2013, he gained a lot of attention with his good performance in the NHK TV drama series “Ama-chan”. In the movie “Virigyaru” released in 2015, she won the Japan Academy Award “Excellent Actress Award” and “New Actor Award”, and in the movie “I fell in love like a bouquet” released in 2021, she won the Japan Academy Award “Best Actress”. Award”. After that, he acted in many dramas and movies. On February 23, 2023, he will star in the movie “Chihiro-san”, which will be released nationwide (and distributed on Netflix).
Details about this release:

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