Uchino Co., Ltd.
Selected as a model project for the 4th year of Reiwa for the “Edo Tokyo Kirari Project” led by the Tokyo Metropolitan Government Activities to convey the charm of Tokyo, where “tradition” and “innovation” intersect, both domestically and internationally
Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, has a business plan for the Edo Tokyo Kirari Project led by the Tokyo Metropolitan Government. We are pleased to announce that we have been selected as an attractive model business that will lead the establishment of the Tokyo brand.
(https://www.uchino.co.jp/) (Tokyo press release
https://www.metro.tokyo.lg.jp/tosei/hodohappyo/press/2022/12/23/21.html) [Image 1
What is the Edo-Tokyo Kirari Project?
Shining a light on the techniques and products rooted in the traditions of Edo-Tokyo as Tokyo’s “treasures,” we select outstanding and ambitious initiatives from among them as model businesses, refine them from new perspectives, and enhance their value. This is an initiative to disseminate information to the world through more effective promotions.In addition, while refining the model business and disseminating information, we will establish the Tokyo brand, revitalize Tokyo as the home of manufacturing, improve the appeal of traditional industries, We aim to inherit the
A total of 28 model projects have been selected from 2017 to 2021. [Edo Tokyo Kirari Project Official Site]
Contents of the business plan
Transmitting overseas the concept of “creating a comfortable lifestyle” through towels with a “impressive texture” woven with delicate sensibilities and innovative technology.
We will enhance the brand power of Tokyo through ethical manufacturing that has acquired the “Class I” certification of “Oeko-Tex (R) Standard 100” and the transmission of quality that resonates with the five senses. In addition, we will provide opportunities to actually touch towels and gauze materials by exhibiting at overseas
exhibitions, and acquire and expand fans in Japan and overseas by disseminating information using SNS.
Company name: Uchino Co., Ltd.
Head office: 1-7-15 Horidome-cho, Nihonbashi, Chuo-ku, Tokyo 103-0012 Established: August 8, 1947
Representative: Nobuyuki Uchino, President and Representative Director Items handled: Towels, towel handkerchiefs, bathrobes, pajamas, relaxing wear, baby items, etc.
Main clients: National department stores, mass retailers, specialty stores, catalog wholesalers, mail order, etc.
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