Coeto Co., Ltd.
[Wacha Survey Report] More than 60% of Generation Z answered that they were “conscious of marriage when dating”! It turns out that Generation Z is not out of love!
– Voice SNS “Wacha” targeting Generation Z, conducts survey on love affairs –
Coeto Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Kenji Minato), which operates the voice SNS application “Wacha” mainly targeting Generation Z, conducted a survey on romance targeting Generation Z. . [Image 1
Background of the survey
While developing the voice SNS application “Wacha”, which mainly targets the Z generation (born between 1996 and 2008), we have investigated various things about the Z generation. In December, Christmas is less than three weeks away, and the world is wrapped in a romantic Christmas mood. .
More than half of Generation Z don’t have a girlfriend
The hurdles of love are high, but Gen Z is positive about love More than 60% of Generation Z are conscious of marriage when dating While young people’s lack of love has become a hot topic, more than 60% of Generation Z answered that they “do not have a lover”, but “no lover” does not mean “I do not want a lover” or “I do not want to be tied up”. , Only a minority had a negative opinion about romance. They have a high hurdle to dating because they have a detailed eye on marriage and the future, and although making a lover is not that high of a priority, they are positive about love and want to be in love. It turns out that there is also
More than half of Generation Z don’t have a girlfriend
▼Image: Q.Do you have a lover/partner? (Target: Generation Z) [Image 2
In the question “Do you have a lover/partner?” for Generation Z, 32.1% answered “Yes” and 60.6% answered “No”, more than half of Generation Z It resulted in the absence of a lover or partner.
Generation Z is often called “herbivorous” and “passive”, but among those who answered “I don’t have a lover, but I have a relationship that is more than a friend but less than a lover” or “No,” There are people who do, and for Gen Z, who values “diversity” and “out of the box”, it turns out that “dating” is not the only important thing when it comes to dating.
2. Gen Z has a high hurdle to love, but is positive about love ▼Image: Q. Do you think having a lover will make your life more difficult? (Target: Generation Z)
▼Image: Q. Do you think you can be happy without a lover? (Target: Generation Z) [Image 4
When asked “Do you have a lover/partner?”, more than half of Generation Z did not have a lover or partner. About half answered “No” to the question “Do you think you can be happy without a lover?”, 73.9% answered “Yes”, but 70.2% answered ” I want to fall in love.” I replied.
Only 16% answered that they don’t have to be in a relationship. 3. More than 60% of Generation Z are conscious of marriage when dating ▼Image: Q. What do you look for in a partner? (Target: Generation Z, multiple answers allowed)
▼Image: Q. Do you consider marriage when dating? (Target: Generation Z) [Image 6
In response to the question, “Do you think you can be happy without a lover?”, 73.9% answered “Yes,” but 70.2% answered “I want to be in love.” The reason why I didn’t make a lover despite being married was the high hurdle of “dating”.
In total, more than 60% of Generation Z answered “yes” to the question, “Are you aware of marriage when dating?” When asked, “What do you look for in a partner?”, there were many realistic answers, such as not only appearance and common hobbies, but also personality, compatibility, economic power, and whether you can imagine marriage. Among them, it was found that 1 in 5 people were conscious of marriage before dating in common with the two questions.
Generation Z may date with marriage in mind, and it seems that they are careful in choosing a lover, and it is rare to make a lover easily by intuition.
While young people’s lack of love has become a hot topic, more than 60% of Generation Z answered that they “do not have a lover”, but “no lover” does not mean “I do not want a lover” or “I do not want to be tied up”. , Only a minority had a negative opinion about romance. They have a high hurdle to dating because they have a detailed eye on marriage and the future, and although making a lover is not that high of a priority, they are positive about love and want to be in love. It turns out that there is also
-Summary of Survey-
Survey method: Internet survey
Survey period: November 23 (Wednesday) to December 1 (Thursday), 2022 Survey target: Men and women nationwide (Generation Z)
Number of valid responses: 139
What is Wacha
Wacha is a voice SNS app that allows you to enjoy conversations in a community with friends who share common interests and new people you meet. There are also plenty of functions to have fun with your friends with your favorite theme. Since it is a voice SNS, you can enjoy it while doing something, such as while moving or working. Wacha has a lot of rooms where you can participate with peace of mind even if it’s your first time! Make new online friends in open rooms, or connect with existing and offline friends in locked rooms.
-Example of use-
・ Find and support your favorite
・Enjoy watching your favorite sports or TV together from a distance ・ Connect with friends who have the same hobby and enjoy casual conversation ・Enjoy watching while traveling, working or studying, just like a radio ・Enjoy chatting with school, circles, and friends in a locked room ・Increase fan engagement by communicating unique stories to fans Main Features of Wacha
・Connect by liking: Use the community function to connect with friends who have common interests.
・Talk live with 8 people at the same time: You can chat with up to 8 people at the same time.
・You can comment while listening: Listeners can also enjoy
communication while commenting.
・ Disappears 48 hours after delivery: Chatting disappears 48 hours after delivery.
・Room type setting (open range setting): You can also create a secret room for only friends or followers.
・ Compatible with iOS and Android: Anyone with a smartphone can use it. ・ Non-invitation system that anyone can use: Can be used immediately after downloading.
・ A distribution reservation function and a distribution sharing function to SNS that can announce distribution in advance.
・With the hashtag function, you can quickly find the distribution that interests you.
・Gifting: You can earn rewards according to your role. (New!!) download
Compatible with both iOS and Android. It’s a non-invitation system, so if you download it, anyone can enjoy it!
■ Service site: https://www.wacha.app/
-App Store- https://apps.apple.com/us/app/wacha/id1561226570
Company name: Coeto Co., Ltd.
Business description: Development and operation of voice SNS “Wacha” Representative: Kenji Minato, Representative Director
Location: Ninomiya Building 1F-137, 18-4 Sakuragaokacho, Shibuya-ku, Tokyo Capital: 12.25 million yen
Established: September 2020
Details about this release: