Coeto Co., Ltd.
[Wacha Survey Report] More than 70% of Generation Z answered that they don’t need a lover for Christmas! Investigating the love situation of young people who are happy without a lover
– Voice SNS “Wacha” targeting Generation Z, conducts survey on love affairs and Christmas-
Coeto Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Kenji Minato), which operates the voice SNS application “Wacha” mainly targeting Generation Z, conducted a survey on romance targeting Generation Z. . [Image 1
Background of the survey Implementation Z generation
While developing the voice SNS application “Wacha”, which mainly targets (born between 1996 and 2008), we have investigated various matters of Generation Z so far. With less than three weeks until Christmas in December, the world is wrapped in a romantic Christmas mood. , investigated.
1. More than half of Generation Z don’t have a girlfriend
2. What you need for Christmas is not your lover, but your family and friends → Same results for Valentine’s Day
3. About 74% of Gen Z respondents answered that they are happy without a lover 1. More than half of Generation Z don’t have a girlfriend
▼Image: Q.Do you have a lover/partner? (Target: Generation Z) [Image 2
In the question “Do you have a lover/partner?” for Generation Z, 32.1% answered “Yes” and 60.6% answered “No”, more than half of Generation Z It resulted in the absence of a lover or partner.
However, even among those who answered, “I don’t have a girlfriend, but I have a relationship that is more than a friend but less than a lover,” or “No,” there are people who are in a relationship. For Generation Z, who values ”not”, it turns out that “dating” is not the only important thing when it comes to romance.
2. What you need for Christmas is family and friends, not a lover ▼Image: Q. Do you think you need a lover/partner for Christmas? (Target: Generation Z)
When asked, “Do you think you need a lover/partner for Christmas?”, 71.2% answered “No.” Among those who answered “Other”, there were opinions such as “It seems like it would be fun to be there, and I think I can have a good time without it” and “I would like to spend it, but I don’t think it’s compulsory.” .
In today’s Japan, people tend to think of Christmas as a romantic event, but for Generation Z, it doesn’t seem to be that much of a lover’s or partner’s event.
▼Image: Q. Who are you planning to spend Christmas with? (Target: Generation Z) [Image 4
23.7% of Generation Z said they need a lover/partner for Christmas, but when asked who they plan to spend Christmas with, 25.2% of them said they would be with their family. . 23% of respondents who answered “lover/partner” were close to the number of people who answered “I need a lover/partner for Christmas”, followed by “friends” at 20.7%. Generation Z’s “family and friends” and “good relationship with family” have been featured in various media as characteristics of Generation Z, but this survey also showed them prominently.
This year’s Christmas Eve/Christmas has become a hot topic for the first time in six years as a “holiday Christmas”, but the result is that 14.1% of working adults and part-time students are not a small number. Among them, there were people who said, “I’m working on purpose”, and there were also answers such as “I buy myself a present and have fun alone” and “I’m going to do my best alone.”
In February 2022, when our company conducted a survey of Generation Z for Valentine’s Day, 28.9% of respondents answered, “Who would you like to give Valentine’s chocolate to?” 28.1% answered “friend”, 15.7% answered “to me”, and only 11.6% answered “lover/partner”.
Christmas and Valentine’s Day, which were once regarded as romantic events, are changing to events for family, friends, and themselves for Generation Z.
▼ [For Z generation, Valentine’s Day is not a love event! ? 17.4% of people give gifts to their favorite people/partners! ]
3. About 74% of Gen Z respondents answered that they are happy without a lover Image: Q. Do you think you can be happy without a lover? (Target: Generation Z) [Image 5
More than 70% of Gen Z respondents answered that they do not need a lover or partner for Christmas, but answered “I think” to the question “Do you think you can be happy without a lover?” The total number of people who answered 73.9%, and the total number of people who answered “I don’t think so” was 12.3%, indicating that Generation Z is not very attached to the existence of a lover or partner.
For Generation Z, who respects independent activities such as “solo activities” such as “single yakiniku” and “single karaoke”, immerses themselves in promotional activities and hobbies, and values family and friends, “making a lover” It seems that the priority is not so high.
-Summary of Survey-
Survey method: Internet survey
Survey period: November 23 (Wednesday) to December 1 (Thursday), 2022 Survey target: Men and women nationwide (Generation Z)
Number of valid responses: 139
What is Wacha
Wacha is a voice SNS app that allows you to enjoy conversations in a community with friends who have common interests and new people you meet. There are also plenty of functions to have fun with your friends with your favorite theme. Since it is a voice SNS, you can enjoy it while doing something, such as while moving or working. Wacha has a lot of rooms where you can participate with peace of mind even if it’s your first time! Make new online friends in open rooms, or connect with existing and offline friends in locked rooms.
-Example of use-
・ Find and support your favorite
・ Connect with friends who have the same hobby and enjoy casual conversation ・Enjoy watching while traveling, working or studying, just like a radio ・Enjoy chatting with school, circles, and friends in a locked room ・Increase fan engagement by communicating unique stories to fans Wacha’s main functions Connect with likes: Use the community function to connect with friends who have common interests.
・Talk live with 8 people at the same time: You can chat with up to 8 people at the same time.
・You can comment while listening: Listeners can also enjoy
communication while commenting.
・ Disappears 48 hours after delivery: Chatting disappears 48 hours after delivery.
・Room type setting (open range setting): You can also create a secret room for only friends or followers.
・ Compatible with iOS and Android: Anyone with a smartphone can use it. ・ Non-invitation system that anyone can use: Can be used immediately after downloading.
・ A distribution reservation function and a distribution sharing function to SNS that can announce distribution in advance.
・With the hashtag function, you can quickly find the distribution that interests you.
・Gifting: You can earn rewards according to your role. (New!!) download
Compatible with both iOS and Android. It’s a non-invitation system, so if you download it, anyone can enjoy it!
■ Service site: https://www.wacha.app/
-App Store- https://apps.apple.com/us/app/wacha/id1561226570
Details about this release: