Wako Co., Ltd. Ginza/Wako The first pop-up collection of the lifestyle brand “momiji” by actors Kenichi Matsuyama and Koyuki

Wako Co., Ltd.
[Ginza/Wako] The first pop-up collection of the lifestyle brand “momiji” by actors Kenichi Matsuyama and Koyuki
“Momiji Leather Item Collection” will be held from December 8th (Thursday) to 21st (Wednesday)

“momiji” is a lifestyle brand created by actors Kenichi Matsuyama and Koyuki who aims to utilize animal skins.
The first pop-up collection will be held on the 4th floor of the Wako Main Store, collecting items made by upcycling animal skins. Wako is the first collection of “momiji” for general customers. In addition to accepting semi-orders for leather jackets, which are attracting a lot of attention, hats, system notebook covers and slippers, semi-order boots, deer made in collaboration with various brands that support the activities of “momiji” that are considerate of the natural environment. Peel paper greeting cards are also available. Numerous items with added value created by upcycling and
commercializing discarded items. It’s a precious opportunity to take a look at it.
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Wako Co., Ltd. (Headquarters location: Chuo-ku, Tokyo, President: Shuntaro Ishii) will hold the “Momiji Leather Item Collection” on the 4th floor of the main store from December 8th (Thursday) to 21st (Wednesday), 2022. It will be held.
Momiji is a lifestyle brand established by actors Kenichi Matsuyama and Koyuki for the purpose of utilizing animal skins.
For the past three years, Mr. Matsuyama has been working to
exterminate pests such as wild boar, deer, and bears that damage crops in his fields. You seem to have seen the situation.
In recent years, due to changes in lifestyles and the global environment, the number of deer has exploded in Japan, affecting agriculture, forestry and mountain biodiversity. In order to solve this problem, each municipality is trying to control the population. In order not to waste their lives, the use of meat is increasing, but the use of skins has not progressed due to the uniqueness of wild animals and the difficulty of stable supply. Disposal is costly and incineration has an environmental impact. This animal skin is tanned to make it environmentally friendly and commercialized as an upcycled brand.
In this collection, in addition to accepting semi-orders for popular leather jackets, hats made in collaboration with various brands that support our activities, system notebook covers, slippers, custom-made boots, greeting cards, and other familiar items that we use every day. We have a wide range.
The patterns, wrinkles, and even scratches on each piece of Momiji leather items can be enjoyed as individuality, and can replace attachment. Such texture stands out. There are many things to learn, notice, and see in the connection between people and nature. Mr. Matsuyama believes that this connection becomes a precious treasure that cannot be converted into money.
Please feel the charm at the store while thinking about the story until it is completed as one product.
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Art by Kenichi Matsuyama “Naked King” Scheduled to be displayed in the west window from December 8th (Thursday) to 14th (Wednesday) Momiji Leather Item Collection
December 8th (Thursday) to 21st (Wednesday)
10:30-19:00
・Momiji leather jacket order tax included ¥ 440,000 ~
・Momiji x ierib leather working boots order from ¥275,000 (tax included) ・momiji×Davinch×CCF notebook cover ¥55,000 (including tax)
・momiji x ierib slippers tax included ¥ 27,500 ~
・momiji×TOKIOHAT collaboration hat tax included ¥40,700~
・momiji deerskin paper greeting card ¥2,750 (tax included)
[Handling stores]
Wako Main Store 4th floor, 4-5-11 Ginza, Chuo-ku, Tokyo
10:30-19:00
(03) 3562-2111 (representative)
Access: Directly connected to Exit B1 of Tokyo Metro Ginza Station ◎For the latest information, please visit the Wako website.
home page
https://www.wako.co.jp/
Instagram
https://www.instagram.com/wako_ginza_tokyo/
Instagram dedicated to men’s fashion
https://www.instagram.com/mens_wako_ginza_tokyo/
twitter
https://www.twitter.com/wako_ginza/

Details about this release:
https://prtimes.jp/main/html/rd/p/000000139.000025779.html

MAIL:cr@prtimes.co.jp

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