Wellness X Asia Co., Ltd.
Wellness X Asia signed a Japanese master franchise agreement for [Rumble] and [AKT]
Master franchisee [Wellness X Asia] expands franchise exclusive development rights in Japan for four [Xponential] brands
Wellness X Asia Co., Ltd. (CEO: Naoki Shimabukuro) has entered into a partnership with Xponential Fitness, Inc. (NYSE: XPOF), the world’s largest franchisor of fitness boutique brands based in Irvine, California. , announced that they have signed a master franchise agreement in Japan for [Rumble] and [AKT]. Wellness X Asia Co., Ltd. (former: Club Pilates Japan Co., Ltd.) will launch [Rumble] and [AKT] in addition to [Club Pilates] and [Cyclebar]. It will be developed in Japan. With this deal, Wellness X Asia will open a minimum of 100 new studios across two brands over the next eight years.
Mr. Shimabukuro, president of Wellness X Asia, acquired Club Pilates master franchise rights in 2019, making it Xponential’s first international deal. There are currently 30 territories for sale and 14 Club Pilates studios open in Japan, with Wellness X Asia’s first cycle bar studio opening in early 2023, followed by Rumble and AKT studios scheduled to open in late 2023. .
Trade name: Wellness X Asia Co., Ltd.
Head office: 4-20-4 Ebisu, Shibuya-ku, Tokyo
Business description: [Club Pilates], [Cyclebar], [Rumble], [AKT] store management and franchise business
Representative: Representative Director and CEO Naoki Shimabukuro Naoki Shimabukuro, CEO of Wellness X Asia, said, “We are thrilled to have the opportunity to bring the cutting edge boutique fitness Rumble and AKT experiences to Japanese consumers. Club Pilates, Cycle Bar, “Our broad franchise expansion, including Rumble and AKT, will provide a new avenue for the fitness-conscious consumer community in Japan.” “The Japanese market is poised to embrace world-class boutique fitness brands like Rumble and AKT, which will accelerate our growth in this strategically important market,” said John Kersh, Chief International Development Officer at Xponential Fitness. “Naoki and the team at Wellness X Asia have done an amazing job developing Club Pilates in Japan and I am confident that Rumble, AKT and Cycle Bar will have similar success.” I will.”
Following Xponential Fitness’ acquisition of Rumble in 2021 and its successful franchise expansion in the US, it has since signed international expansion deals for Rumble in Australia, the Dominican Republic, Mexico, New Zealand and Kuwait, and now has studios open or Indicates that it is in the development stage. AKT will also debut in Mexico in early 2023 under a master franchise agreement announced in May 2022. In addition to the United States and Canada, Xponential has Master Franchise Agreements or International Expansion Agreements in 14 countries in Europe, the Middle East, Asia Pacific and Latin America.
In addition to Club Pilates, Cycle Bar, Rumble and AKT, Xponential Fitness brands include Pure Barre, StretchLab, Row House, YogaSix, BFT and STRIDE Fitness. For more information about Xponential Fitness and each of its boutique fitness brands, please visit www.xponential.com. For more information on Rumble franchise ownership, visit
For more information on owning the AKT franchise, visit
Founded in New York in 2017, Rumble is a group fitness club that combines boxing-inspired circuits with resistance training.
Professional and amateur fighters, regardless of fitness level or skill, put the gloves on together and tap into their inner fighting spirit. The 45-minute, 10-round, full-body cardio and strength training class revolves around a specially designed waterdrop-shaped boxing punching bag. Rumble co-founded Noah Neiman (former Bally’s Bootcamp master trainer and Bravo’s Workout New York performer), Eugene Remm (co-founder of Catch Hospitality Group (Catch Restaurant, Catch Steak, Lexington Brass)), Andy Stenzler ( It was founded by Cozy, co-founder of Kidville) and Anthony DiMarco (13-time Ironman, former Google Managing Director). Headquartered in Irvine, Calif., Rumble is operated by Xponential Fitness, the largest franchiser of fitness brands. For more information, please visit
Founded in 2013, AKT is a full-body workout that combines cardio dance intervals with strength and toning in an effective and accessible studio for people of all fitness levels.
With four distinct classes – Dance-Based, Cardio and Strength Circuit, Strength Interval, and Toning – AKT is designed to encourage you to sweat, dance and burn calories in a high-energy atmosphere. AKT has been named Entrepreneur Magazine’s Top New Franchise for the second consecutive year and is headquartered in Irvine, CA and operated by Xponential Fitness, the largest franchise of boutique fitness brands. For more information about AKT, please visit www.theakt.com. [Image 6
About [Xponential fitness]
Trade name: Xponential Fitness LLC
Headquarters: 17877 Von Karman Ave, Irvine, CA 92614, USA
Founder: Anthony Geisler
(Official page: https://www.xponential.com/)
Xponential Fitness, Inc. (NYSE: XPOF) is the world’s largest franchisor of boutique fitness brands. With a mission to make boutique fitness accessible to everyone, we operate a diverse platform consisting of 10 brands including Pilates, indoor cycling, bars, stretching, rowing, dance, boxing, running, functional training and yoga. I’m here. Through partnerships with franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences with highly qualified instructors in studios in 48 US states and Canada, plus 12 more countries. We are developing a master franchise. Xponential Fitness’ brand portfolio includes Club Pilates, the largest US Pilates brand; CycleBar, the largest indoor cycling brand in the US; StretchLab, a one-on-one and group stretching service; [Row House], [AKT], a dance-based cardio workout, [YogaSix], the largest franchised yoga brand in the United States, [Pure Barre], the largest bar brand in the United States that performs small isometric exercises using a ballet bar, using a treadmill Stride is a full-body cardio and strength training program, Rumble is a
boxing-inspired full-body workout, and BFT is a functional training and strength-based program. For more information, please visit our website (https://xponential.com).
■ Regarding recruitment of franchises in Japan
Please contact the following for inquiries about [Club Pilates], [Cycle Bar], [Rumble] and [AKT] franchises in Japan.
Wellness X Asia Co., Ltd.
Person in charge: COO Akira Onoue
Phone: +81 80-3250-5897
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