ZETA Co., Ltd.
Started providing “ZETA Tracking”, a service that aims to improve the cart-in rate and CVR by creating encounters with product pages that are of high interest to users by automatically optimizing the flow line leading to product purchases on EC sites.
-Collaboration with EC product search and in-site search engine “ZETA SEARCH” as the first step-
ZETA Co., Ltd. (head office: Setagaya-ku, Tokyo, hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC product searches, reviews, hashtags, and OMO solutions, has created a flow line for product purchases on EC sites. We have started offering “ZETA Tracking”, a service that aims to improve the cart-in rate and CVR by creating encounters with product pages that are of high interest to users through automatic optimization.
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This time, as the first step, it will be possible to link with the EC product search / site search engine “ZETA SEARCH” and use it with a simple implementation of tag installation only on the site using “ZETA SEARCH”. rice field.
In the future, we plan to link with other “ZETA CX series” products. Due to changes in social conditions and the penetration of OMO, e-commerce sites are expected to further improve convenience, such as a store-like customer experience, staff content, and a role like a media for enjoying UGC, and the functions demanded by users are diversifying. increase.
“ZETA Tracking” analyzes data such as the cart-in rate, CTR, and withdrawal rate for queries such as search keywords and search conditions, and automatically optimizes the flow line leading to product purchase to identify product pages that are of high interest to users. It is a service that creates encounters and supports sales increase by improving cart-in rate and CVR.
Data that can be obtained with ZETA Tracking
・Number of searches
・ Number of withdrawals / withdrawal rate
・Number of detailed page transitions/transition rate
・Number of cart-ins / cart-in rate
・The number of page forwards and transitions to detailed pages ・The number of people who left after only turning the page
・The number of cart-ins on the detail page
・The number of cart-ins on the detail page after turning the page ·Purchase number
In addition, the abundant search data acquired using this function can be used for SEO measures and for displaying popular and attention keywords on the site.
By using it in combination with the recently announced hashtag utilization engine “ZETA HASHTAG”, it is expected to further improve the site circulation rate and create serendipity.