A collaboration between the professional e-sports team “FENNEL” and the large-scale rock festival “BLARE FEST.” A booth will be set up at “BLARE FEST.2023” to be held on February 4th and 5th, and collaboration apparel will be on sale!

A collaboration between the professional e-sports team “FENNEL” and the large-scale rock festival “BLARE FEST.” A booth will be set up at “BLARE FEST.2023” to be held on February 4th and 5th, and
collaboration apparel will be on sale!
[First in Japan] A collaboration between rock festival and e-sports has been realized. In addition, an e-sports “VALORANT” experience corner will also be set up.

The professional e-sports team “FENNEL” operated by Fennel Co., Ltd. (Location: Shibuya-ku, Tokyo, Chairman: Masaya Endo) is a large-scale rock festival “BLARE FEST” hosted by Japan’s leading loud rock band “coldrain”. 2023”, and we will sell 6 types of limited collaboration apparel at the FENNEL booth specially set up at the event venue to be held at Nagoya Port Messe on February 4th (Sat) and 5th (Sun). In addition, we will inform you that we will install a gaming PC in the booth and develop an e-sports corner where you can experience VALORANT.
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This time, on February 4th and 5th, 2023, the large-scale rock festival “BLARE FEST.2023” and “FENNEL” will be held for the first time in three years at “Port Messe Nagoya” in Nagoya. has decided to collaborate with Japan’s first example of “e-sports x rock festival”. “BLARE FEST.” will be held for the first time in 2020 at “Port Messe Nagoya” in Nagoya, the hometown of the host “coldrain”. Domestic and overseas lineups such as “Pay money To my Pain” became a hot topic, tickets sold out immediately, and it became a legendary music festival for the first time, attracting 40,000 people in two days.
“FENNEL”, which focuses on the possibilities of “e-sports and music” and develops it, is active in the front line of the entertainment scene, and Masato of the host artist “coldrain” who is highly skilled in the world-famous game “Apex Legends”. While trying to interact with Mr. (Vo), the collaboration of “music festival and e-sports team” will be an opportunity for those who visit the music festival to learn about e-sports, creating new synergies for the music industry. We both agreed that it would create a new world, and decided to collaborate with us, wanting to realize Japan’s first initiative together. [Image 2

Photo: BLARE FEST.2020 (Photo by Masahiro Yamada)
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Photo: BLARE FEST.2020 (Photo by Masahiro Yamada)
BLARE FEST.2023 × FENNEL collaboration overview
Six types of limited collaboration apparel of “BLARE FEST.2023” x “FENNEL” will be sold at the FENNEL booth set up at the event venue on February 4th and 5th. In addition, FENNEL provides an e-sports experience corner where you can set up a gaming PC in the booth and experience shooting the popular e-sports title “VALORANT”. Those who experience it will receive a “BLARE FEST.2023” x “FENNEL” sticker. * Ends as soon as stickers are gone
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FENNEL booth development image
About limited collaboration apparel
Six types of T-shirts, sweatshirts, and hoodies are available. FENNEL created an original graphic just for this event, inspired by BLARE FEST. With respect to the multi-talented artists performing at BLARE FEST., we expressed the heat of the venue with a bluish gradation. [Image 5

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Collaboration graphics are common to 6 types
[Item details]
Lineup: T-shirts, sweatshirts, hoodies
Size (common to 6 types): S to XL
Color (common to 6 types): WHITE, BLACK
Price (tax included): T-shirt ¥4,500, sweatshirt ¥6,000, hoodie ¥7,000 * Due to limited production, sales will end as soon as they are sold out. [Image 7d69446-66-14c36b2b67ab296ebdab-6.jpg&s3=69446-66-2e28e966bd857ccea945ac4ed7616071-3000x2000.jpg
LOOK visual for this collaboration (worn by Masato)
Event overview
Event name: BLARE FEST.2023
Date: February 4th (Sat), February 5th (Sun)
Time: Doors open 9:00 Start 11:00 End 20:05
Venue: Port Messe Nagoya
Address: 2-2 Kinjofuto, Minato-ku, Nagoya 455-0848
“BLARE FEST.” is a legendary event that mobilized 40,000 people in two days at “Port Messe Nagoya” in Nagoya in 2020 as the band’s first large-scale festival hosted by Japan’s leading loud rock band “coldrain”. And this time, it will be held for the first time in three years since 2020.
At BLARE FEST.2023, Japan’s representatives such as “coldrain” hosted by “MAN WITH A MISSION”, “THE ORALCIGARETTES”, “TOTALFAT”, “SiM”, “SUPER BEABER”, and “Maximum the Hormone” A rock band and from overseas such as “DON BROCO” and “WARGSAM” will participate. Among the music festivals, it is a festival with Japan’s top class gorgeous people.
Official homepage: https://blarefest.com/
[Image 8d69446-66-3a59a53294cb008b2aca-2.png&s3=69446-66-c06788da0f23587ee782acd7b3a8468d-3900x3900.png
Established in 2019, it is a professional e-sports team with Japan’s largest gaming base in Yokohama. Currently, about 60 players belong to 9 divisions. She has won numerous domestic and international competitions, including APEX and Wilderness Action, and has entered the world’s top 8 in the VALORANT Women’s Division.
FENNEL, whose mission is to “bring enthusiasm to e-sports,” has pioneered the development of competition management and apparel businesses. The sponsored e-sports tournament “FFL” holds weekly events and international competitions, and has achieved 30 million total YouTube views.The company’s apparel brand “FNNL” has
collaborated with DIESEL, and the total number of Twitter followers of the players is With more than 2 million people, it has been evaluated as the e-sports team with the most momentum.
Divisions: Wilderness Action, Apex Legends, Apex Legends Mobile, VALORANT, VALORANT Girls, Fifth Personality, League of Legends, League of Legends: Wild Rift, Clash Royale, etc.
Company Profile
Company name: Fennel Co., Ltd.
Chairman and Representative Director: Masaya Endo
Representative Director and President: Maxim Alexander Hotta Date of establishment: August 2019
Location: Daiwa Shibuya Square Building 6F, 16-28 Minamipeidaicho, Shibuya-ku, Tokyo
Mail: info@fennel.jp
Homepage: https://fennel-esports.com
Official Twitter: https://twitter.com/FENNEL_official
Official YouTube: https://www.youtube.com/c/FENNEL_official
FFL Official YouTube Channel:

Details about this release:



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