A.L.A Co., Ltd. Launched sales of domestic luxury sofa beds using Asia’s first mechanism “SWANEL”

A.L.A. Inc.
Started sales of domestic high-end sofa bed using the mechanism for the first time in Asia “SWANEL”
~A sofa bed for sitting and sleeping that is ideal for Japanese living environments where space is limited~

By adopting a special mechanism, SWANEL succeeded in combining a high-quality sofa and a high-class bed into one without compromising on the comfort of sitting or sleeping.
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A.L.A Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture, hereinafter: A.L.A) will start selling the Japanese-made sofa bed “SWANEL” using the first mechanism in Asia from February 2023. ▼SWANEL: https://ala-corp.com/swanel/
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In recent years, the number of dwelling units of 50 m² or less has been increasing in urban areas of Japan *1.
According to the government’s “Living area standard in the basic housing plan *2”, the single living area in urban areas is 40m². 40m² is equivalent to about 24 tatami mats. However, this 24 tatami mat includes facilities such as a plumbing that occupies about 8 tatami mats, so the actual living space is about 16 tatami mats. If you place a sofa, bed, and table in a space of only 16 tatami mats, the rest will be less than 10 tatami mats.
Based on this background, A.L.A proposes [Best answer for space] through “SWANEL”, the first sofa bed in Asia that uses a mechanism that allows you to sit and sleep. When you think of a sofa bed, many people probably think of a sofa that can be used as a simple bed. By adopting a special mechanism, SWANEL succeeded in combining a high-quality sofa and a high-class bed into one without compromising on the comfort of sitting or sleeping. The material can be selected from all three types, and Ultra Suede *3 has a track record of being adopted by top fashion brands.
are also available.
All products are handcrafted one by one after receiving an order. The carefully designed sofa bed is a timeless product that can be used every day. In addition, the fabric is water repellent, dustproof, and durable, so you can reduce the burden of daily care.
In addition, all products are lot-controlled, enabling quick response during after-sales maintenance. In response to the needs of “I want to pass on furniture to future generations and use it for a long time”, you can register the inherited person as the owner. This is a system to ensure long-term use of selected products.
■Please place your order by phone or email.
Phone number for ordering: 0466-33-5070
Order email address: tamura@ala-co.jp (person in charge: Tamura)

Corporate message: [Best answer for space]
Please stop and reflect on your everyday life. We propose the best answer for small Japanese spaces, such as a sofa that does not spoil the space design, and a comfortable bed when sleeping.

Headquarters: 3-1-41-208 Tsujido Nishikaigan, Fujisawa City, Kanagawa Prefecture Representative: Takahiro Endo
Established: February 2020
TEL/FAX: 0466-33-5070
E-mail: tamura@ala-co.jp (Contact: Tamura)
WEB: https://ala-corp.com/
Business: Furniture development and sales
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=GuPAlGcqOFo] *1 Sumitomo Mitsui Trust Real Estate
(https://smtrc.jp/useful/knowledge/market/2012_08.html)
*2 Living area standard in the basic housing plan
(https://www.mhlw.go.jp/stf/shingi/2r98520000012t0i-att/2r98520000012t75.pdf) *3 https://www.ultrasuede.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000115164.html

MAIL:cr@prtimes.co.jp

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