Nile Co., Ltd.
[Acne care for sensitive skin] The first product chosen by people with sensitive skin is “skin lotion”, and more than 60% of people make repeat purchases 3 times or more
-Survey by LASELA, a beauty information media for cosmetics and cosmetics that understands the “last product”-
The beauty information site “LASELA” operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Toshio Takahashi; hereinafter Nile) will be open from July 31, 2022 to December 31, 2022. We conducted a questionnaire survey on beauty concerns and product purchases for 689 women in their 40s with acne concerns. ■Summary of survey results
A survey of 689 women in their 20s to 40s suffering from acne revealed that 33.2% had sensitive skin. 60% of those with sensitive skin who were able to solve acne repeatedly purchased the same product 3 times or more, and the number one acne care product that was repeatedly purchased 3 times or more was “lotion (32.9%)”. In addition, it was found that 80% of those who purchased lotions repeatedly switched from another lotion.
33.2% of people with sensitive skin who suffer from acne
60% of those who were able to solve their acne purchased the same product 3 or more times
The No. 1 acne care product that people with sensitive skin have repeatedly purchased three times or more is “skin lotion”
80% of repeat purchasers switched from another lotion
■ Survey background
In this survey, 689 women in their 20s to 40s who are worried about acne will be exposed to the beauty products they have purchased, the number of times they have been purchased, the effects, and the feeling of use regarding sensitive skin and acne. .
Survey target: 689 women in their 20s to 40s suffering from acne nationwide Research agency: In-house research
Survey method: Internet survey
Survey period: July 31 to December 31, 2022
Number of valid responses: 689 people (Breakdown: 20-29 years old: 400 people / 30-39 years old: 252 people / 40-49 years old: 37 people) 33.2% of people with sensitive skin who suffer from acne
Of the 689 women in their 20s to 40s who suffered from acne, 52.3% of them had oily skin, followed by 33.2% who had sensitive skin. [Image 1
■ Approximately 60% of people with sensitive skin who were able to solve acne repeatedly purchased the same product 3 or more times When we asked people with sensitive skin who suffered from acne how many times they purchased products that solved their problem, the most common response was “5 times or more,” at 33.1%. This was followed by “3 times (19.0%)” and “4 times (5.8%)”.
About 60% of the people who were able to solve their acne seem to have purchased the same product three times or more.
■ The No. 1 acne care product that has been repeatedly purchased three times or more is “skin lotion”
Next, when we surveyed acne care products that people with sensitive skin repeatedly purchased three times or more, the first place was “lotion (32.9%)”, the second place was “beauty essence (13.2%)”, and the third place. “Facial cleanser (10.5%)” was the order.
Lotion is an item that can be expected to moisturize the skin and prevent dryness, so it is thought that many people choose it because it leads to the prevention of skin problems.
Comments from people who solved acne with lotion (partial excerpt) Even if I have pimples, they will heal quickly
I am happy that my acne-prone skin is becoming more and more beautiful, so I continue to use it.
By choosing a moist type, it has a high moisturizing effect and prevents dryness in both summer and winter.
Comments from people who solved acne with serum (partial excerpt) If you apply it to the place where you are likely to get pimples, it will be calmed down the next day.
Almost no pimples and less redness on the skin
When I suddenly get pimples, when my skin gets rough due to pollen, or when the seasons change, my skin calms down, so I keep it on hand all year round.
Comments from people who solved acne with facial cleanser (partial excerpt) It became difficult to get pimples
About two months after I started using it, my acne disappeared like a lie. In addition, since there is no recurrence, I continue to use it. Since I started using it, my pimples have drastically decreased. ■ 80% of repeat purchasers of lotion switched from another lotion When asked about acne care products they have tried in the past, 80.0% answered “lotion” to those who have purchased lotion three times or more. It was found that 80% of those who repeatedly purchased a lotion that was effective had switched from another lotion.
When we looked at the reasons why people switched, we found that the product didn’t suit their skin and made it worse, and they didn’t feel the effects. Sensitive skin with a weakened barrier function is vulnerable to dryness, so it seems that many people are looking for a “lotion” that suits their skin as a skin care item that does not place a burden on the skin.
Comments from people who switched to another lotion (partial excerpt) It was comfortable to use, but I couldn’t really feel the effect It worked for adolescent acne, but it gradually stopped working in my twenties. On the contrary, it became a stimulus and my skin became very rough. I couldn’t feel the effect because the pimples I was worried about didn’t decrease, so I decided to switch to other products.
I gave up because it was a painful expense to prepare lotion and milky lotion. I would keep buying if it was a little cheaper
■ Characteristics of sensitive skin and how to choose acne care lotion [supervised by experts]
Sensitive skin is a state in which the skin is not kept healthy due to the deterioration of the skin barrier function. There are various causes of sensitive skin, but either “external factors” or “internal factors” are the causes.
If you want to care for acne and acne scars, check if it contains “active ingredients” that can effectively approach rough skin. When the condition worsens and becomes inflamed and red acne occurs, a lotion containing ingredients that suppress inflammation is effective. Bactericidal component
・Glycyrrhizic acid 2K
・Tea tree oil
Related article: Types of sensitive skin, correct skin care methods, and how to choose products [supervised by experts]
Lotion for sensitive skin
https://nyle.co.jp/lasela/productlist/skincare_skinlotion/skin_sensitive/ Essence for sensitive skin
https://nyle.co.jp/lasela/productlist/skincare_essence/skin_sensitive/ Cleansing for sensitive skin
https://nyle.co.jp/lasela/productlist/skincare_cleansing/skin_sensitive/ Face pack for sensitive skin
https://nyle.co.jp/lasela/productlist/skincare_specialcare_pack/skin_sensitive/ Acne care lotion
https://nyle.co.jp/lasela/productlist/skin_acne/skincare_skinlotion/ Acne care serum
https://nyle.co.jp/lasela/productlist/skin_acne/skincare_essence/ Acne care face wash
https://nyle.co.jp/lasela/productlist/skin_acne/skincare_facewash/ We will continue to conduct surveys on beauty concerns at “LASELA,” a beauty information media for cosmetics and cosmetics that shows the “last product” that has solved beauty concerns.
“LASELA” is a media that allows me to efficiently meet beauty products and services that are the “last product” for me, among the many products that are highly rated by word of mouth. Released in the spring of 2022, with the mission of liberating all women from beauty concerns and creating a world where they can be who they want to be. https://nyle.co.jp/lasela/
[About Nile Co., Ltd.]
Founded in 2007. With the mission of “delivering happiness to future generations,” we will develop the marketing DX business and the automobile industry DX business with the strength of our digital know-how.
Address: JRE Higashi-Gotanda 1-chome Building 7F, 1-24-2
Higashi-Gotanda, Shinagawa-ku, Tokyo
Established: January 15, 2007
Representative: President and CEO Takahashi Takahashi
Capital: 3,674,556,838 yen (including capital reserve, etc.) Business description: Marketing DX business, automobile industry DX business URL: https://nyle.co.jp/
[Inquiries regarding this matter]
Nile Co., Ltd. Marketing DX Business Media Technology Division (Contact: Nakamura)
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