Adastria Co., Ltd.
Adastria collaborates with Mito Plum Festival Executive Committee and Ibaraki Robots! “VICTORY BLOOMS Campaign” will be held during the “Mito Plum Festival” at Kairakuen, one of Japan’s three most famous gardens.
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura) aims to be a “good community co-creation company” with the mission of “Play fashion!” “VICTORY BLOOMS Campaign” will be implemented in collaboration with the Mito Plum Festival Executive Committee, which hosts the event, and the official sponsor, B.LEAGUE’s men’s professional basketball team “Ibaraki Robots”. In this campaign, we will wear the “CITY EDITION uniform (3rd uniform)” designed by our company at the Ibaraki Robots home game from February 11 (Sat) to March 19 (Sun) during the Mito Plum Festival. . In addition, a stamp rally project will be held at Kairakuen, one of Japan’s top three gardens, and Adastria Mito Arena, which are the venues for the plum festival, to excite Mito, the birthplace of the company.
■ Background of collaboration
Since 2016, Adastria Group has been the main sponsor of the Ibaraki Robots, a professional basketball team based in Mito, where the company was founded. This season, we have supported the team with the power of fashion, making use of our unique know-how as an apparel company, such as producing official goods and supervising sales floors.
From February 11 (Saturday), Kairakuen, one of Japan’s three most famous gardens in Mito City, Ibaraki Prefecture, will hold the “Mito Plum Festival”. The Plum Festival Executive Committee, Ibaraki Robots, and Adastria will collaborate to carry out the “VICTORY BLOOMS Campaign”. Through this campaign, Adastria aims to make more people aware of the charm of Mito, and will boost the local sports culture with the power of fashion.
■Overview of “VICTORY BLOOMS Campaign”
1. About the CITY EDITION uniform (3rd uniform)
Ibaraki Robots will wear the “CITY EDITION uniform (3rd uniform)” at home games during the “Mito Plum Festival” session. The uniform design was provided by Adastria, and expressed the world view of Ibaraki Robots’ heated game with the plum blossoms that symbolize Mito and the clear blue sky. It is an energetic design that makes noise in hard play.
After the match between Ibaraki Robots and Kyoto Hannaryz on Sunday, February 5th, the Ibaraki Robots players and Ambassador Ume of Mito City will participate and unveil the “CITY EDITION uniform (3rd uniform)”. The event will be broadcast live on the official Instagram account of Adastria and the official Instagram account of Ibaraki Robots.
In addition, Adastria will serve as the title sponsor for the match against Hiroshima Dragonflies on March 18th (Sat) and 19th (Sun), making the game more exciting.
[Table 3: https://prtimes.jp/data/corp/1304/table/1775_1_5ec2756c08bbfae753c03b4dc4f717f0.jpg ]
2. Enjoy Mito plums! About the Plum Picture Book Stamp Rally In order to make the plum festival even more enjoyable, we will be holding the “Let’s Enjoy Mito Plum Blossoms! Plum Picture Book Stamp Rally”. If you collect 4 home games of Ibaraki Robots during the period and stamps placed in the Ume Festival venue, you can
participate in the lottery according to the number of stamps collected. Prizes include the CITY EDITION uniform (3rd uniform) worn by Ibaraki Robots players in the game and limited goods.
[Table 4: https://prtimes.jp/data/corp/1304/table/1775_2_55270e5e16ef934b45f00c343a46c23c.jpg ]
Overview of Mito Plum Festival
The Mito Plum Festival has a history of over 120 years. The venue, Kairakuen, is counted as one of Japan’s three greatest gardens along with Kenrokuen in Kanazawa and Korakuen in Okayama. It was opened as a resting place for the residents.
About 3,000 plum trees of about 100 varieties bloom beautifully in the park, as if to herald the arrival of spring. Because there are various varieties, it is also attractive that you can enjoy viewing plums for a long time with “early blooming”, “mid-blooming” and “late blooming”. Since 1963 (Showa 38), the Ume Ambassador has been selected by the Mito Tourism and Souvenirs Association to promote tourism, and is in charge of PR for the Mito Plum Festival.
Period: February 11th (Sat) to March 19th (Sun)
Venue: Kairakuen, Kodokan
Detailed URL: https://mitokoumon.com/festival/ume_acc.html
■ About Ibaraki Robots
“B.LEAGUE” (B1) A men’s professional basketball team whose hometown is Ibaraki Prefecture, centered on Mito City and Tsukuba City. The name of the club was named “Robots” because Tsukuba City, the birthplace of the club, is promoting a “robot city”. We signed a sponsorship contract with Adastria in 2016, and Adastria will serve as the uniform sponsor from the 2017-18 season. This season is the second year of the B1 League, and we will be fighting a tough league match with the addition of new forces.
Official website: https://www.ibarakirobots.win/
Official Instagram: https://www.instagram.com/ibarakirobots/ Official Twitter: https://twitter.com/ibarakirobots
■ About Adastria Co., Ltd.
Adastria Co., Ltd. (President: Osamu Kimura) is a casual fashion specialty store chain with more than 30 brands such as “Global Work”, “Niko and”, “Lowrys Farm”, and about 1,400 stores in Japan and overseas. With the mission of “Play fashion!”, which excites everyone’s life through fashion, we aim to create an open community where people and information come and go, and to become a “good community co-creation company” that creates new value. .
-Location of headquarters- Shibuya Hikarie, 2-21-1 Shibuya,
Shibuya-ku, Tokyo 150-8510
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