Ajinomoto Co., Inc.
Ajinomoto Co., Inc. Launches “Knorr (R)” Blancpain Potage
~Authentic soup with crunchy bran bread and delicious dietary fiber~ Sales will start exclusively on the new D2C site on January 25, 2023 (Wednesday)
Ajinomoto Co., Inc. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) announced on the new D2C (*1) site “GOOD GOOD TABLE (*2)” released on January 25, 2023 (Wednesday) “Knorr (R)” Blancpain Potage-Shrimp Bisque-Four Kinds of Cheese- has been newly released. *1) Direct to Consumer: A business in which manufacturers sell directly to consumers.
*2) A D2C site that fulfills your special dining table through encounters with new deliciousness.
“GOOD GOOOD TABLE” online shop: https://gooodgooodtable.ajinomoto.co.jp/ggt/ [Image 1
In recent years, the spread of working from home has increased opportunities to eat at home, and as a result of the digitalization of purchasing behavior, the size of the domestic food mail-order market (based on retail value) continues to grow, and the rate of e-commerce is also improving. (*3). In addition, the use of ordered gourmet food and food gifts is expanding * 3, and it is inferred that there is a growing need to reproduce “authentic deliciousness” at home. Furthermore, in the health food field, there is an increasing need for supplements and foods that supplement nutrients that tend to be deficient. Dietary fiber (*4) is the number one nutrient that people are consciously taking during the coronavirus crisis. is in short supply (*6), and there is an increasing need to meet the needs of regular meals.
*3) Source: Yano Research Institute Ltd., “Survey on the Food Mail Order Market (2022)” (announced on September 28, 2022)
*4) Source: Cross Marketing Co., Ltd. “January 2022 New Coronavirus Life Impact Survey (Diet)”
*5) Source: Ministry of Health, Labor and Welfare “Dietary Reference Intakes for Japanese (2020 edition)”
*6) Source: Ministry of Health, Labor and Welfare “National Health and Nutrition Survey 2017”
We have newly developed “Knorr (R)” Blancpain Potage as a product that meets the needs of both “genuine deliciousness” and “sufficiency of dietary fiber”.
The soup has been authentically prepared using carefully selected ingredients unique to “Knorr (R)” and reproduction of the chef’s quality.
The -shrimp bisque- has a creamy, rich flavor that melts into the umami of the shrimp, and the -4 kinds of cheese- has a rich flavor with 4 kinds of cheese: mozzarella, cheddar, blue, and parmesan. Blancpain is manufactured at our group factory (Ajinomoto Foods Co., Ltd. Tokachi Factory, Hokkaido) from the baking process. We have developed our own ingredients, recipes, and manufacturing methods to create the perfect taste and aroma for the soup, as well as a crunchy texture that lasts until the end.
This is a filling soup that is not only perfect for everyday dining, but also satisfying for busy mornings and filling your stomach. Both varieties use indigestible dextrin (water-soluble dietary fiber) made from starch such as corn, so you can consume more than 6.5g of dietary fiber per serving when combined with bread containing bran (*7). It is designed to be
*7) The skin that remains after grinding wheat into powder. It has a fragrant flavor that goes well with potage, and is rich in dietary fiber.
In our 2020-2025 medium-term management plan, we have set a vision to become a company that provides solutions to food and health issues, and we are contributing to the extension of healthy life expectancy through our strengths in deliciousness design technology that fuses food and amino science. To go.
The medium-term sales target for “Knorr (R)” Blancpain Potage by fiscal 2025 is a total of approximately 800 million yen (consumer purchase basis).
1. Product Summary
(1) Product name: “Knorr (R)” Blancpain Potage
(2) Special feature: A potage with bread that is eaten by dipping the “Knorr (R)” quality soup, which is particular about the ingredients, into the crunchy bran bread specially made at the company’s own group factory in Hokkaido.
(3) Product type: -Shrimp bisque–4 types of cheese-
(4) Volume: 15 bags each
(5) Price: 2,980 yen (tax included)
(6) Shelf life: 13 months (unopened at room temperature)
2. Release date: Wednesday, January 25, 2023
3. Release area: Nationwide (mail order-D2C site-limited)
Inquiries for customers: Ajinomoto Direct Co., Ltd. customer service toll free number 0120-324-324
The Ajinomoto Group aims to be a food and health problem-solving company that uses the functions of amino acids to solve issues associated with dietary habits and aging populations, and co-create people’s wellness.
Under our corporate message of “Eat Well, Live Well.”, we will pursue the potential of amino acids scientifically and create new value together with local communities and society through our business to achieve further growth. increase.
The Ajinomoto Group’s sales in fiscal 2021 will be 1,149.3 billion yen. Based in 36 countries and regions around the world, we sell products in more than 130 countries and regions (as of 2022). For more information, please visit www.ajinomoto.co.jp.
Details about this release:
Ajinomoto Co., Inc.