Allied Architects Co., Ltd. Allied Architects concludes a comprehensive support partnership agreement with Japan’s largest fashion entertainment event “KANSAI COLLECTION” for business development in China

Allied Architects Co., Ltd.
Allied Architects concludes a comprehensive support partnership agreement with Japan’s largest fashion entertainment event “KANSAI COLLECTION” for business development in China

Allied Architects Co., Ltd. (Shibuya-ku, Tokyo, President and CEO: Sohide Nakamura, Securities Code: 6081), which supports corporate marketing DX, is a cross-border company (company president: Tatsuya Bansho) that develops business to support business expansion into China. , Japan’s largest fashion entertainment event “KANSAI COLLECTION” planned / produced by KANSAI COLLECTION Co., Ltd. (Osaka City, Osaka Prefecture, Representative: Yasuyuki Nakagawa), which plans and manages fashion shows and events, and in business
development for China We are pleased to inform you that we have concluded a comprehensive support partner contract.
Under this agreement, Allied Architects will provide comprehensive support for all KANSAI COLLECTION business developments in China, including the establishment and operation of official Chinese SNS accounts, cross-border EC and inbound measures, website production for China, and the acquisition of trademark rights. .
KANSAI COLLECTION Official Website: [Imaged58547-184-b3d03afe7ab13c8591f8-0.png&s3=58547-184-c10212f99c8d91a129777c1307ddc45b-1200x630.png
This is Japan’s largest fashion entertainment event, held twice a year since February 2011 at Kyocera Dome Osaka. On the day of the event, in addition to live performances by popular artists, fashion shows and talk shows by popular celebrities and models, there will be free experiences related to “beauty” such as hair and makeup, nails, and esthetics, and product samples will be distributed at special booths in the venue. . The cumulative number of mobilizations of the past 23 times has exceeded 621,000, and this time, which is the 24th time, the concept of “positivity”, “optimism” and “freedom” is to aim for a better world and a better self, looking forward and bright. “KANSAI COLLECTION 2023 SPRING & SUMMER” will be held on Saturday, March 4, 2023.
Background leading up to this agreement
The number of foreign visitors to Japan in December 2022 is 1.37 million (*1), an increase of about 1.5 times from the previous month. accounted for 30% of all visitors to Japan and 40% of total inbound consumption (*2). We cannot overlook the expectations placed on inbound consumption by Chinese visitors to Japan.
 The KANSAI COLLECTION is also focusing on increasing the number of Chinese visitors to Japan, and to that end, we thought it was important to first raise awareness in mainland China. Therefore, Allied Architects, which specializes in marketing measures using SNS, which is easy to raise awareness and become a hot topic in China, has become a comprehensive support partner for business development in China, and will provide all kinds of support for KANSAI COLLECTION’s development in China. rice field.
*1 Source: JNTO “Number of foreign visitors to Japan (December 2022 and annual estimates)”
*2 Quote: Japan Tourism Agency “2019 Japan Tourism Agency Consumption Trend Survey for Foreigners Visiting Japan”
Allied Architects comprehensively supports KANSAI COLLECTION’s business development in China, including cross-border EC and inbound measures using Chinese SNS, HP production for China, and acquisition of trademark rights.
In the future, Allied Architects will work to improve the recognition of KANSAI COLLECTION in China, increase the number of Chinese visitors to Japan after the relaxation of travel restrictions from China to Japan, and acquire tie-up projects with Chinese and Japanese companies. We will provide comprehensive support for the purpose of business development for customers. Through our partner company IMS, one of China’s largest KOL marketing companies (headquartered in Beijing), we are working with mainland China, and our consolidated subsidiaries Weibo and RED’s MCN (*3). ), which supports the expansion of video creators and celebrities into China. We will aim to maximize results through support.
*3 MCN (multi-channel network): An organization that partners with multiple influencers and provides comprehensive support for content production, management, monetization, etc.)
KANSAI COLLECTION Chinese official SNS account list
RED: Bilibili video:
Douyin (Chinese version of TikTok): Coming soon
We will continue to provide effective marketing services in
cooperation with our partner companies in mainland China, and contribute to further improving the results and providing value of Japanese companies’ marketing measures for China.
-Allied Architects Co., Ltd. Company Profile-
・Representative: Takehide Nakamura, President and CEO
・ Location: 4th floor, Unosawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo ・URL:
・Established: August 30, 2005
・ Business content: Marketing DX support business
-About Allied Architects Group-
Allied Architects Group is a marketing DX (*4) support company with seven bases in Japan, Asia, Europe and the United States. Since its founding in 2005, we have supported a total of over 6,000 companies, and by utilizing our wealth of experience and knowledge, we have developed and provided our own SaaS, SNS utilization, digital human resources (* 5), etc. to promote corporate marketing DX. I am supporting.
*4 Digital transformation in the marketing field. At our company, we define it as “enhancing the relationship between people and companies by transforming business processes and methods through digital technology and digital human resources.”
*5 Refers to human resources (SNS advertising operators, SNS account operators, engineers, web designers, creative directors, etc.) who are familiar with digital technologies and methods such as SaaS and SNS, and who can implement measures and services that make use of them. increase.
* Company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.
Details about this release:


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