Amorepacific Japan Co., Ltd. Water charge for dry and disordered skin! The long-awaited skin care series “Water Bank” will be released nationwide on Saturday, March 4!

Amorepacific Japan Co., Ltd.
Water charge for dry and disordered skin! The long-awaited skin care series “Water Bank” will be released nationwide on Saturday, March 4! Contains Laneige’s unique moisturizing ingredient Blue Hyaluronic Acid (Hydrolyzed Hyaluronic Acid). Care for damage caused by dryness with unprecedented moisture and penetrating power*1 in the history of Laneige! A gem of moisturizing care that makes your skin smooth and smooth has arrived in Japan.

Amorepacific Japan Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Rina Matsui)’s global beauty brand LANEIGE “Laneige” (hereafter: LANEIGE) is a unique ingredient blue hyaluronic acid * that has a higher moisturizing effect than regular hyaluronic acid. ², and since the launch of the first series in South Korea in 2002, by the end of last year, the cumulative number of shipments of the skin care series “Water Bank” has recorded 33 million units worldwide. The cream lineup will be available at @cosme STORE (excluding some stores) operated by istyle Co., Ltd. (Location: Minato-ku, Tokyo, President: So Endo) on Saturday, March 4 * @cosme TOKYO only Pre-sale from February 22), @cosme SHOPPING (https://www.cosme.com/), and nationwide operated by Loft Co., Ltd. (Location: Shibuya-ku, Tokyo / President: Koki Ando) Sales will start at the loft (excluding some stores) and the loft net store (https://www.loft.co.jp/store/).
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1. Supports the skin barrier function with 300% *³ moisturizing effect than conventional hyaluronic acid!
Amorepacific’s 38 years of hyaluronic acid research and secondary fermentation have produced blue hyaluronic acid, a proprietary ingredient with superior moisturizing power than regular hyaluronic acid. With 300%*³ moisturizing effect, it keeps the moisture barrier function of the skin healthy and supports the disturbed skin barrier caused by daily stress, dryness and UV rays.
2. Hyaluronic acid, which has been reduced to a maximum size of 1/2000 *³, penetrates quickly at a speed of 264 times *³!
In the manufacturing process, it goes through 10 steps such as hydrolysis, anion purification, and secondary fermentation with fucoidan.
Micro low-molecular-weight hyaluronic acid reduced to a maximum size of 1/2000*3 permeates*1 to every corner of the skin.
Delivers moisture that overflows like a spring.
3. The power to deliver thorough care to the depths and depths*1 of the skin Firmly adjusts the balance of moisture and oil in the skin, leading to firm and elastic, no-fluctuating, moist skin.
It fills the stratum corneum and provides foundation care for the skin. Choose according to the step you want to moisturize and your skin type. 8 special skin care
Two types of highly moisturizing damage *⁴ care creams that have been very popular since their release in the “Water Bank” series
Starting with “Water Bank Cream”, the highly functional “Water Bank Serum” supports skin elasticity from the foundation and leads to fresh skin, and “Water Bank Lotion (for dry skin)” refreshes and moisturizes skin that tends to be disturbed with water charge. “Water bank lotion (for mixed and oily skin)”, and “Water bank cleansing oil”, “Water bank cleansing gel”, and “Water bank cleansing foam” that remove makeup and dirt from pores while protecting moisture. A total of 8 types of lineup will be released in Japan, and we will deliver a total skin care solution in all directions.
Two types of creams that create a moisturizing veil that you can use depending on your skin type, season, and time of day.
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Product name: Water Bank Cream (for dry skin)
Price: 4,000 yen (4,400 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 50mL
Amount used: 2 pearl size
Period of use: Approximately 1-1.5 months *Used twice a day
How to use: At the end of skin care, take an appropriate amount and spread it over the entire face.

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Product Name: Water Bank Cream (for mixed/oily skin)
Price: 4,000 yen (4,400 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 50mL
Amount used: 2 pearl size
Period of use: Approximately 1-1.5 months *Used twice a day
How to use: At the end of skin care, take an appropriate amount and spread it over the entire face.
Delivers moisture. A highly functional serum that firmly supports the foundation of the skin and leads to plump, elastic skin.
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Product Name: Water Bank Serum
Price: 4,500 yen (4,950 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 50mL
Usage: 2 pushes
Period of use: About 2 months
How to use: Take an appropriate amount and gently spread it along the skin texture from the inside to the outside of the face.
Firmly water charge for dry and disordered skin!
Two kinds of lotions that balance oil and moisture in the skin with a refreshing freshness.
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Product name: Water bank lotion (for dry skin)
Price: 3,000 yen (3,300 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 160mL
Usage: 500 yen coin size
Usage period: About 1 to 1.5 months
How to use: After cleansing, take an appropriate amount and spread it over the entire face.

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Product name: Water bank lotion (for mixed/oily skin)
Price: 3,000 yen (3,300 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 160mL
Usage: 500 yen coin size
Usage period: About 1 to 1.5 months
How to use: After cleansing, take an appropriate amount and spread it over the entire face.
Formulated with blue hyaluronic acid*2 to protect the moisture that is easily lost from the skin,
3 types of cleansing that thoroughly removes makeup stains and dirt from pores [Image 7d105692-5-aaffd65f452395972a36-20.jpg&s3=105692-5-dd426bc0a39f4f7192e736716a116f88-2026x2700.jpg
Product Name: Water Bank Cleansing Oil
Price: 3,800 yen (4,180 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 250mL
Usage: 2 pushes
Period of use: About 6 months * Use once a day
How to use: 1. Take an appropriate amount on dry hands and gently massage the entire face to blend well with makeup.
2. Then rinse thoroughly with lukewarm water.
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Product Name: Water Bank Cleansing Gel
Price: 2,500 yen (2,750 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 200mL
Usage: 2 pushes
Period of use: About 2 months *Use twice a day
How to use: 1. Take an appropriate amount, add water and lather. 2. After that, massage the entire face and rinse with water or lukewarm water.

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Product Name: Water Bank Cleansing Foam
Price: 2,400 yen (2,640 yen including tax)
Release date: Saturday, March 4, 2023
Capacity: 150g
Amount used: 1 pearl size
Period of use: About 1.5 to 2 months *Use twice a day
How to use: 1. Take an appropriate amount, add water and lather well. 2. After that, massage the entire face and rinse with water or lukewarm water. *1 Up to the stratum corneum *2 Hydrolyzed hyaluronic acid *3 According to our research, there are individual differences *⁴ Depends on drying

・ Pre-sale at @cosme TOKYO from Wednesday, February 22, 2023 ・ From Saturday, March 4, 2023, @cosme STORE (excluding some stores) and @cosme SHOPPING (https://www.cosme.com/), nationwide lofts and loft net stores (https: //www.loft.co.jp/store/) (Except for some stores, Loft has different items depending on the store)
・Scheduled to open in 2023, will be released sequentially on the LANEIGE official website of amazon, Rakuten, and Qoo10
◇What is LANEIGE?
LANEIGE is a globally loved skin care beauty brand that has expanded into 34 countries around the world, and is the representative brand of Amorepacific, a Korean cosmetics company that owns the “innisfree” and “ETUDE” brands.
“La Neige” means “snow” in French, and with the concept of “beauty that shines like a snowflake”, we pursue the natural moisture, radiance and beauty of the skin. Based on our unique skin research knowledge and technology, we have repeatedly conducted lifestyle research and released products that focus on the “power of water”, the source of life, and are gaining support from customers around the world.
◇ About Amorepacific
Since its founding in 1945, Amorepacific has pursued harmony between inner and outer beauty based on a deep understanding of nature and human beings, as one of Korea’s leading companies. With more than 20 cosmetics, personal care and healthcare brands, we have served the diverse lifestyles and needs of global consumers around the world. It has earned a strong reputation for changing the world’s beauty trends in innovative ways.
-Inquiries for the general public/Inquiries for publication- LANEIGE Customer Support: 0120-239-857 (10:00-18:00 on weekdays, except holidays)
Official Instagram: laneige_jp

Details about this release:
https://prtimes.jp/main/html/rd/p/000000005.000105692.html

MAIL:cr@prtimes.co.jp

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