Asahi Farm Co., Ltd. Asahi Farm has started business collaboration with Plantio to engage in sustainable agriculture and food!

Asahi Farm
Asahi Farm starts business collaboration with Plantio to run sustainable agriculture and food!
-Navigate to seed collection using the grow system, which is the key point for sustainable agriculture and food, collect seeds in local commons in decentralized off-grid, and build a system to spin to the next generation-

For 140 years since its founding in 1879, it has been responsible for breed improvement, seed production, and seed distribution, mainly for vegetables. Asahi Farm Co., Ltd. (124 Sobue Takakuma, Sobue-cho, Inazawa City, Aichi Prefecture, President: Yutaro Goto, hereinafter “Asahi Farm”), which is engaged in initiatives that go beyond “framework”, is “sustainable food and Plantio Co., Ltd. (headquarters : Shibuya-ku, Tokyo, Representative Director and Co-Founder CEO: Takayoshi Serizawa, hereinafter “Plantio”) will start business collaboration.
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■Details of business collaboration
In this business collaboration, the keyword is to connect safe and secure seeds to the next generation.
・ Install Asahi Farm’s professional “seed picking method” on the vegetable cultivation navigation system developed by grow to optimize navigation.
・Provide Asahi Farm’s seed collection know-how to grow users online/offline ・Supply fixed and native seeds of Asahi Farm to the IoT farm “grow FIELD” operated by Plantio
is scheduled.
Through this initiative, we will approach the issue of food security from the perspective of “enjoyment” by having people practice urban farming in a fun way. We will work to transform it into an
irreplaceable thing that supports the future.
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■ Background of business collaboration
Securing seeds has become a mission of each country in a situation where food security is being called out loudly due to the global spread of coronavirus and the conflict in Ukraine.
Even in Japan, while the self-sufficiency rate for vegetables is 78%, some experts estimate that the figure would be 10% or less in the event that seed imports cease.
For this reason, collecting and preserving the seeds of vegetables, which are called “indigenous seeds” and “fixed seeds,” will become an important theme when considering food security in the future. Meanwhile, Asahi Farm says, “I want many people to know about various vegetables, touch delicious vegetables, grow vegetables, and eat them. I want to leave new seeds for the future.” By enjoying Plantio’s “Urban Farming”, we will learn the depth and importance of
agriculture, which is the basis of human life, and spread the culture of growing vegetables for individuals and local communities to eat themselves. We want to revive the diversity of vegetables by distributing various indigenous fixed species, and leave a better environment for the next generation.”
In order to realize this business collaboration, Plantio: CEO Serizawa interviewed Asahi Farm: CEO Goto about “seeds” and “future of food” to confirm and enhance their thoughts. By all means, please check the article filled with that thought.


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Holding events for grow platform members
In addition, prior to the business collaboration, Asahi Farm will co-host an online event with Plantio for grow platform members and their own customers.
In addition to the social situation mentioned above, many people in Japan have started growing vegetables due to the corona crisis. According to a survey, about 1 in 2 people answered that they have had a kitchen garden.
With the sowing season approaching, it will be a good opportunity to learn about “seeds” again.
If you are interested, please join the “What is a seed?” event.
Date: 2/2 (Thu) 18:00~
Participation fee: 500 yen
Held online
*Since it will be a limited public event, you can apply only from the above URL. ■ Overview of each company, CEO comment
-Asahi Farm-
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“Seeds” are not originally difficult things that only seed companies handle, but I think that anyone can enjoy making them by themselves. For example, when you were in elementary school, I think that many of you may have had the experience of picking morning glory or sunflower seeds and passing them on to the next generation. Asahi Farm wants people to still feel the joy and joy of that time.
Certainly, it is very important from the viewpoint of overall stable supply that breed improvement is progressing to ensure a stable supply of vegetables both in terms of quantity and price. However, I still don’t think it’s enough to match the needs of the times when diversity is required more and more in the future.
At our company, we are working on something called the “Vegetable Heritage Project” (, which is based on the concept of “the more you eat, the more you can leave”. This is not just about selling the seeds, but about Asahi Farm spreading the vegetables grown by the people who grow the seeds to the people of Yononaka and becoming a “hub” that actually delivers them. Let people know “vegetables that are not available in the world, interesting vegetables, delicious vegetables”. As a result, I would be happy if I could leave the vegetables for the future. This is a project that I launched with such a feeling.
On the other hand, it is also true that producing such unique vegetables requires a certain amount of skill and is somewhat difficult. In order to make such difficulties a little more fun and easier to solve using the environment and data, by partnering with Plantio, who is taking on various challenges every day, we will bring the seeds closer to consumers. Is it possible for you to feel it? With this in mind, we decided to work together on various aspects this time.
Through our business partnership with Plantio, we would like to create a new and “enjoyable” food culture.
■Company profile
Company name: Asahi Farm Co., Ltd.
Office location: 124 Sobue Takakuma, Sobue-cho, Inazawa City, Aichi Prefecture Established: December 24, 1953
Capital: 10 million yen
Representative: Yutaro Goto
Business description: Since its founding in 1889, in order to create Japanese food culture and new vegetable values, we have been engaged in breed improvement, research, development, and sales of vegetables, and seeds of native species such as traditional vegetables. Seed and seedling manufacturer that owns a large number of seedlings and provides them to various seedling manufacturers. It also functions as a trading company, doing business with seed companies all over Japan and around the world.
■ Overview of each company, CEO comment
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Perhaps due to the situation in Ukraine, the keyword “food security” has suddenly started to fly since the end of last year.
At grow, we have focused on the fun and joy of collecting seeds, the sustainability of the act of “collecting seeds” itself, and the preciousness of food and agriculture education that connects to the next generation. I’ve been steadily preparing for it.
Most of the vegetable seeds distributed in Japan depend on foreign countries, and when it comes to fertilizers, almost 100% of them are imported from overseas. I myself always feel doubt.
However, what we are aiming for is to use this grow platform and grow technology to “enjoy raising and eating.”
I believe that fun things are sustainable, and in the process of that cycle, I think the most earth-conscious act is to collect seeds and grow them, as was commonplace in the Edo period.
If you continue to collect seeds, vegetables with new traits will be born one after another due to the influence of the climate. If I do that, vegetables that are suitable for the present age, new ways of eating, and even food culture will be born, so of course I love Edo traditional vegetables, but I am also very excited to meet the “Reiwa vegetables” that will be born in the future. increase.
Sowing seeds, growing vegetables, and then sowing seeds after eating is the most natural cycle with the least environmental impact, and you can feel the joy of coming into contact with agriculture and food. think.
■Company profile
Company name: Plantio Co., Ltd.
Office location: 11-7 Shinsencho, Shibuya-ku, Tokyo
Established: June 16, 2015
Capital: 255.32 million yen
Representative: Takayoshi Serizawa
Business description: A next-generation agri-tein that SXs the sustainable agriculture and food activities of ordinary people for fun urban farming (urban farming) indoors such as home balconies, building rooftops, and condominiums. Selected startups of the Ministry of Economy, Trade and Industry’s startup support program “J-Startup” that develops the support platform “grow”
[Inquiries regarding this release]
Asahi Farm Co., Ltd. Public Relations Department MAIL: Details about this release:


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