Asahi Soft Drinks opens “Calpis Mizutama Lab” in the “Kizuna Community” operated by Quon

Quon Co., Ltd.
Asahi Soft Drinks opens “Calpis Mizutama Lab” in the “Kizuna Community” operated by Quon

On January 10, 2023, Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President: Taichi Yoneme) and Quon Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Takashi Takeda) jointly “Calpis” Fan Community “Calpis” Mizutama Lab” ( has been grandly opened. [Image 1d23406-75-f671fe96b2a4148f8692-0.png&s3=23406-75-8bbd2e9869da56bd4cf5cb3d3c21445d-1348x708.png
“Calpis” Mizutama Lab” (hereinafter “Mizutama Lab”) was established in 2018 as a fan community to create the future “Calpis” together with users who love “Calpis”. In November, we moved to the “Community of ‘Kizuna'”. This time, the “Mizutama Lab”, which was previously open to the public for a limited time, has been grand opened and is now available to all users who participate in the “Kizuna Community”. By participating in “Mizutama Lab”, you can interact with other users about “Calpis”, try new products first, and participate in special events.
During the pre-release, “‘Calpis’ is a familiar drink that has been around since I was a child. I think it’s amazing that it’s been loved for so long and the variety of ‘Calpis’ continues to increase. I will support it as it continues to evolve.” It used to be a special drink that could be enjoyed at the end of the year, at the end of the year, and during the summer. It is expected that the participation of new users will make it even more exciting.
Through Mizutama Lab, Asahi Soft Drinks and Quon will listen to the voices of various users, from core fans to light fans, and use the fan insights gained from this to develop marketing. I’m going to connect it to making.

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“Calpis” Mizutama Lab URL
Community opening campaign
In commemoration of the opening of “Calpis Mizutama Lab”, a campaign will be held in which a total of 77 people will win a “Calpis Gift Set” by lottery.
Period: Tuesday, January 10, 2023 to Monday, March 6, 15:00
Prize: “Calpis (R) Gift CN20P” for 7 people
“Calpis (R) Gift CN10P” for 70 people
Application conditions: Those who have posted at least once to “Calpis Mizutama Lab” during the period and entered the necessary information in the application form.
*Presents cannot be selected.
*The winning announcement will be replaced with the shipment of the product. What is a “Community of ties”?
Opened in January 2020, an online fan community platform operated by Quon. More than 40 companies and local governments and 2 million consumers gather to share values ​​based on the voices of consumers born from exchanges on the theme of “bonds,” collaborative projects with participating companies and organizations, and two-way
communication. We hold creative events.
*”Calpis” is a registered trademark of Asahi Soft Drinks Co., Ltd. Details about this release:

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