Ashirase Co., Ltd. The walking navigation system “Ashirase” that assists the visually impaired won the In novation Award (*) at “CES2023” where the world’s cutting-edge technologies gather.

Ashirase Co., Ltd.
“Ashirase,” a walking navigation system that assists the visually impaired, received an Innovation Award at “CES2023,” where the world’s most advanced technologies gather (*).
~ Guidance to the destination by “vibration” to the foot. Aiming for global expansion with a languageless interface

Ashirase Co., Ltd. (Headquarters: Sumida-ku, Tokyo, Representative Director: Ayumu Chino, hereinafter referred to as our company) announced that the walking navigation system “Ashirase” for visually impaired people developed by our company will be available from January 5, 2023 (Thursday). We are pleased to inform you that we have received the “Innovation Award” (*), which is given to products that are particularly evaluated at the world’s largest technology festival “CES2023” to be held in Las Vegas, USA on the 8th (Sunday).
Through receiving this award and exhibiting at “CES2023”, we will continue to improve our services and cooperate with other companies so that this product can help people with visual impairments around the world live in their own way.
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Ashirase is a walking navigation system for the visually impaired. It consists of a vibration interface worn on the shoe and voice input and guidance via a smartphone app.
We hope that visually impaired people will be able to “walk freely on their own” and open up a future in their own way. We are promoting cooperation with each support service. We hope that through this award and our participation in CES2023, more people will become aware of this product, and that this product will help people with visual impairments around the world live their lives to their fullest. CES Exhibited Products|Ashirase walking navigation system for the visually impaired ~Guided to the destination by attaching a device to the shoe and using voice and vibrations to the foot~
“Ashirase” is a walking navigation system developed to enable visually impaired people to “walk freely on their own”. When you attach the device to your shoes and enter your destination in the Ashirase smartphone app, it will vibrate to show you the direction of travel. [Image 2

Visually impaired people have to pay attention to their surroundings through hearing and touch as well as confirming the direction of travel, so some people give up on going to a new destination. This product uses vibrations and sounds to notify you of the direction of travel, so we developed it so that you can concentrate on paying attention to your surroundings, reducing the burden of confirming your route, just like you would in a place you’ve already been to.

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Product name: Ashirase
Availability: Pre-sale model scheduled for January 2022 (around 200 units) Service features
・ Attach the device to the shoe and link with the app. Guidance to the destination by vibration to the foot
・Because it is languageless, specifications that can be used by people all over the world
・2022 Good Design Award Gold Award
・Reduces the work burden of route confirmation, which has been difficult until now, by intuitively conveying route information from the foot so that pedestrians can concentrate on confirming safety. Overview video:
[Video 2:]

Future prospects
We are currently developing and collaborating to realize a future where visually impaired people can walk freely on their own. After launching the pre-sale model in January 2023, in Japan, we will try to create a navigation route for visually impaired people in shopping malls and amusement parks, and cooperate with public transportation to create long-distance destinations. But we are working on a temporary rental system so that you can experience it. In the future, we plan to expand overseas by utilizing the interface of vibration-type walking navigation, which is the strength of “Ashirase”. We would like to take this opportunity to exhibit at “CES2023” to help visually impaired people around the world to live their own lives without giving up anything because of their
disability. I think.

Company Profile
With a vision of “a society full of people who love themselves and respect others” The mission is to create by “walking”. As a first step, we are currently providing the service of the walking navigation system “Ashirase” to support visually impaired people to “continue walking” both physically and mentally.
-Company Profile-
・Company name: Ashirase Co., Ltd.
・Representative: Representative Director Ayumu Chino
・Head office location: Center of Garage Ground07, 1-16-3 Yokogawa, Sumida-ku, Tokyo
・Established: April 2021
・ Capital: Approximately 177.5 million yen
・ Business description: Development, sales, and operation of the walking navigation system “Ashirase”
・ HP:
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Details about this release:

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