Ateam Larun Fact-finding survey on femtech and women’s products

Ateam
[Laroon] Fact-finding survey on femtech and women’s products Interested in fem care products, but about 40% do not use them yet
Ateam Wellness Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Fumio Mase), a group company of Ateam Co., Ltd.,
specializes in femtech in the menstruation and ovulation day prediction application “Lalune” operated by the company. As a model, we conducted a “Survey on femtech and women’s products” targeting 2,323 people at “Larun Research,” a SaaS service related to Japan’s first (*) marketing research.
* Desk survey of femtech-related company sites based on in-house research [Image 1

■ Questionnaire summary
・ Interested in fem care products, but about 40% do not use them ・The rate of use of special soap for the delicate zone and the VIO shaver is high, and the care of the delicate zone has penetrated. ・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
・ 74% of people do not know the word “Femtech” itself
■ Questionnaire details
[Image 2

・ Interested in fem care products, but about 40% do not use them When asked about their use of femtech and women’s products, 32% of them have used soaps specifically designed for the delicate zone, and 23% have used VIO shavers. I have found that grooming is becoming more commonplace.
On the other hand, about 40% of Laloon users, who are highly interested in healthcare, answered that they had never used any of them.
[Image 3

・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
Next, when asked about femtech and women’s products that they would like to use, “water absorbing shorts”, which was ranked 5th in the previous question “products that have been used”, was ranked 5th in the “products that they would like to use”. I was number one. Water-absorbing shorts are sold by major apparel manufacturers, so there is a certain amount of recognition, but it seems that the actual number of users is still small. There were also comments about concerns and unclear points about water-absorbing shorts, such as water absorption of menstrual blood, concerns about leakage, and maintenance when using water-absorbing shorts.
[Image 4

・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
When asked why they actually purchased the product, 50% said “Introduction from friends and family, word of mouth”. Among the wide variety of concerns about the body, it seems that many people want to purchase products for the sensitive zone with a sense of satisfaction and peace of mind by listening to the voices of people close to them and actual users. In addition, there were many opinions about the price, and there were many voices such as “If the price is cheap” and “It would be nice if you could try it during a campaign or for free.” [Image 5

・ 74% of people do not know the word “Femtech” itself
Only 8.7% of Larun users know the word “femtech”, and 74.4% of them do not know the word femtech itself. Recently, femtech-related events such as pop-up events dealing with femcare products have been held at department stores, etc., but it can be seen that the word “femtech” is still not well known.
Finally, when asked about what kind of products, services, and ingenuity would be good for women’s unique body troubles and things that are difficult to say, they answered, “What you can easily consult,” and the design and cuteness of the product itself. There was a voice asking for
I would be happy if there was an app or service that allows you to easily consult experts online about your worries and concerns about your own body.
If it’s fashionable, cute, and has a design that blends into your daily life, you might buy it (Delicate Zone Soap, Love Goods) It is easier to purchase if the product reviews and how to use are detailed If you can try it for free or cheap, I think I’ll buy it next time In addition, we received 249 detailed comments.
In the future, “Laloon” will continue to use the SaaS service “Laloon Research” related to marketing research to listen to and disseminate the real voices of Laloon users, aiming to contribute to the development of femtech and products for women. increase.
■Survey overview
Survey target: Users using Larun
Survey period: October 20, 2022 (Thursday) to October 26, 2022 (Monday) Number of valid responses: 2323
■ About Larun Research
It is a self-type research that allows you to distribute
questionnaires created by companies to the Larun app. Questionnaire surveys are possible from 38,000 yen per month, and can be used at a flat rate and low price. Also, with the Large plan, you can conduct monthly surveys up to 20 times. From questionnaire creation to survey completion can be completed in as little as one day, and you can easily and easily create, collect, and analyze results with a completely self-administered management screen.
Femtech-related keywords themselves may not be available in some self-type research, but at Laloon, even sensitive content will receive the usual number of responses.
▽ Fee format
[Image 6

■ Inquiries from corporate customers
If you are interested in Larun Research, please feel free to contact us at the email address below.
lalu-ad@a-tm.co.jp
■ About “Lalune”
Laloon is a free-to-use physical condition management app whose main function is to predict menstruation and ovulation dates. With the service mission of “peace of mind for all women”, we also provide a women-only community “worry consultation” function to achieve peace of mind as well as physical condition.
The cumulative number of users has exceeded 8.2 million, and many people are using paid functions aimed at fertility support.
[Download URL]
・[App Store] https://apps.apple.com/jp/app/id479838529
・[Google Play] https://play.google.com/store/apps/details?id=jp.lalu.android *Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.
■ About Ateam Wellness Co., Ltd.
With the mission of “A heartbreaking, wellness experience,” we are developing services in the wellness area, centered on physical condition management apps and aging care cosmetics.
– Lalune, a menstruation prediction and physical condition management app for women (https://www.lalu.jp/)
– Folic acid supplement “minorie” for moms (https://minorie-shop.com/) – Cosmetics brand “lujo” that brings out the natural beauty of the skin (https://lujo-store.com/)
URL: https://wellness.a-tm.co.jp/
■Company Profile
Company name: Ateam Inc.
Location: Dai Nagoya Building 32F, 3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Takao Hayashi, President and Representative Director Established: February 29, 2000
Capital: 838 million yen (as of October 31, 2022)
Business description: “Lifestyle support business” that provides various web services closely related to life events and daily life, “Entertainment business” that plans, develops and operates games and tool applications of various genres, multiple products A comprehensive IT company that develops business with three axes of “EC business” that plans, develops and operates EC sites that handle
URL: https://www.a-tm.co.jp/
*Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.

Details about this release:
https://prtimes.jp/main/html/rd/p/000002268.000001348.html

MAIL:cr@prtimes.co.jp

rehow

Ateam Larun Fact-finding survey on femtech and women’s products

Ateam
[Laroon] Fact-finding survey on femtech and women’s products Interested in fem care products, but about 40% do not use them yet
Ateam Wellness Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Fumio Mase), a group company of Ateam Co., Ltd.,
specializes in femtech in the menstruation and ovulation day prediction application “Lalune” operated by the company. As a model, we conducted a “Survey on femtech and women’s products” targeting 2,323 people at “Larun Research,” a SaaS service related to Japan’s first (*) marketing research.
* Desk survey of femtech-related company sites based on in-house research [Image 1

■ Questionnaire summary
・ Interested in fem care products, but about 40% do not use them ・The rate of use of special soap for the delicate zone and the VIO shaver is high, and the care of the delicate zone has penetrated. ・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
・ 74% of people do not know the word “Femtech” itself
■ Questionnaire details
[Image 2

・ Interested in fem care products, but about 40% do not use them When asked about their use of femtech and women’s products, 32% of them have used soaps specifically designed for the delicate zone, and 23% have used VIO shavers. I have found that grooming is becoming more commonplace.
On the other hand, about 40% of Laloon users, who are highly interested in healthcare, answered that they had never used any of them.
[Image 3

・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
Next, when asked about femtech and women’s products that they would like to use, “water absorbing shorts”, which was ranked 5th in the previous question “products that have been used”, was ranked 5th in the “products that they would like to use”. I was number one. Water-absorbing shorts are sold by major apparel manufacturers, so there is a certain amount of recognition, but it seems that the actual number of users is still small. There were also comments about concerns and unclear points about water-absorbing shorts, such as water absorption of menstrual blood, concerns about leakage, and maintenance when using water-absorbing shorts.
[Image 4

・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
When asked why they actually purchased the product, 50% said “Introduction from friends and family, word of mouth”. Among the wide variety of concerns about the body, it seems that many people want to purchase products for the sensitive zone with a sense of satisfaction and peace of mind by listening to the voices of people close to them and actual users. In addition, there were many opinions about the price, and there were many voices such as “If the price is cheap” and “It would be nice if you could try it during a campaign or for free.” [Image 5

・ 74% of people do not know the word “Femtech” itself
Only 8.7% of Larun users know the word “femtech”, and 74.4% of them do not know the word femtech itself. Recently, femtech-related events such as pop-up events dealing with femcare products have been held at department stores, etc., but it can be seen that the word “femtech” is still not well known.
Finally, when asked about what kind of products, services, and ingenuity would be good for women’s unique body troubles and things that are difficult to say, they answered, “What you can easily consult,” and the design and cuteness of the product itself. There was a voice asking for
I would be happy if there was an app or service that allows you to easily consult experts online about your worries and concerns about your own body.
If it’s fashionable, cute, and has a design that blends into your daily life, you might buy it (Delicate Zone Soap, Love Goods) It is easier to purchase if the product reviews and how to use are detailed If you can try it for free or cheap, I think I’ll buy it next time In addition, we received 249 detailed comments.
In the future, “Laloon” will continue to use the SaaS service “Laloon Research” related to marketing research to listen to and disseminate the real voices of Laloon users, aiming to contribute to the development of femtech and products for women. increase.
■Survey overview
Survey target: Users using Larun
Survey period: October 20, 2022 (Thursday) to October 26, 2022 (Monday) Number of valid responses: 2323
■ About Larun Research
It is a self-type research that allows you to distribute
questionnaires created by companies to the Larun app. Questionnaire surveys are possible from 38,000 yen per month, and can be used at a flat rate and low price. Also, with the Large plan, you can conduct monthly surveys up to 20 times. From questionnaire creation to survey completion can be completed in as little as one day, and you can easily and easily create, collect, and analyze results with a completely self-administered management screen.
Femtech-related keywords themselves may not be available in some self-type research, but at Laloon, even sensitive content will receive the usual number of responses.
▽ Fee format
[Image 6

■ Inquiries from corporate customers
If you are interested in Larun Research, please feel free to contact us at the email address below.
lalu-ad@a-tm.co.jp
■ About “Lalune”
Laloon is a free-to-use physical condition management app whose main function is to predict menstruation and ovulation dates. With the service mission of “peace of mind for all women”, we also provide a women-only community “worry consultation” function to achieve peace of mind as well as physical condition.
The cumulative number of users has exceeded 8.2 million, and many people are using paid functions aimed at fertility support.
[Download URL]
・[App Store] https://apps.apple.com/jp/app/id479838529
・[Google Play] https://play.google.com/store/apps/details?id=jp.lalu.android *Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.
■ About Ateam Wellness Co., Ltd.
With the mission of “A heartbreaking, wellness experience,” we are developing services in the wellness area, centered on physical condition management apps and aging care cosmetics.
– Lalune, a menstruation prediction and physical condition management app for women (https://www.lalu.jp/)
– Folic acid supplement “minorie” for moms (https://minorie-shop.com/) – Cosmetics brand “lujo” that brings out the natural beauty of the skin (https://lujo-store.com/)
URL: https://wellness.a-tm.co.jp/
■Company Profile
Company name: Ateam Inc.
Location: Dai Nagoya Building 32F, 3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Takao Hayashi, President and Representative Director Established: February 29, 2000
Capital: 838 million yen (as of October 31, 2022)
Business description: “Lifestyle support business” that provides various web services closely related to life events and daily life, “Entertainment business” that plans, develops and operates games and tool applications of various genres, multiple products A comprehensive IT company that develops business with three axes of “EC business” that plans, develops and operates EC sites that handle
URL: https://www.a-tm.co.jp/
*Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.

Details about this release:
https://prtimes.jp/main/html/rd/p/000002268.000001348.html

MAIL:cr@prtimes.co.jp

rehow

Ateam Larun Fact-finding survey on femtech and women’s products

Ateam
[Laroon] Fact-finding survey on femtech and women’s products Interested in fem care products, but about 40% do not use them yet
Ateam Wellness Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Fumio Mase), a group company of Ateam Co., Ltd.,
specializes in femtech in the menstruation and ovulation day prediction application “Lalune” operated by the company. As a model, we conducted a “Survey on femtech and women’s products” targeting 2,323 people at “Larun Research,” a SaaS service related to Japan’s first (*) marketing research.
* Desk survey of femtech-related company sites based on in-house research [Image 1

■ Questionnaire summary
・ Interested in fem care products, but about 40% do not use them ・The rate of use of special soap for the delicate zone and the VIO shaver is high, and the care of the delicate zone has penetrated. ・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
・ 74% of people do not know the word “Femtech” itself
■ Questionnaire details
[Image 2

・ Interested in fem care products, but about 40% do not use them When asked about their use of femtech and women’s products, 32% of them have used soaps specifically designed for the delicate zone, and 23% have used VIO shavers. I have found that grooming is becoming more commonplace.
On the other hand, about 40% of Laloon users, who are highly interested in healthcare, answered that they had never used any of them.
[Image 3

・The degree of interest in water-absorbing shorts is high, but the usage rate is low. The reason is that there are many unknown points such as water absorption of menstrual blood, concerns about leakage, maintenance, etc.
Next, when asked about femtech and women’s products that they would like to use, “water absorbing shorts”, which was ranked 5th in the previous question “products that have been used”, was ranked 5th in the “products that they would like to use”. I was number one. Water-absorbing shorts are sold by major apparel manufacturers, so there is a certain amount of recognition, but it seems that the actual number of users is still small. There were also comments about concerns and unclear points about water-absorbing shorts, such as water absorption of menstrual blood, concerns about leakage, and maintenance when using water-absorbing shorts.
[Image 4

・Introductions and word of mouth from friends and parents are overwhelmingly the most decisive factor in purchasing. Word of mouth from reliable people is important because it is a product for the sensitive zone
When asked why they actually purchased the product, 50% said “Introduction from friends and family, word of mouth”. Among the wide variety of concerns about the body, it seems that many people want to purchase products for the sensitive zone with a sense of satisfaction and peace of mind by listening to the voices of people close to them and actual users. In addition, there were many opinions about the price, and there were many voices such as “If the price is cheap” and “It would be nice if you could try it during a campaign or for free.” [Image 5

・ 74% of people do not know the word “Femtech” itself
Only 8.7% of Larun users know the word “femtech”, and 74.4% of them do not know the word femtech itself. Recently, femtech-related events such as pop-up events dealing with femcare products have been held at department stores, etc., but it can be seen that the word “femtech” is still not well known.
Finally, when asked about what kind of products, services, and ingenuity would be good for women’s unique body troubles and things that are difficult to say, they answered, “What you can easily consult,” and the design and cuteness of the product itself. There was a voice asking for
I would be happy if there was an app or service that allows you to easily consult experts online about your worries and concerns about your own body.
If it’s fashionable, cute, and has a design that blends into your daily life, you might buy it (Delicate Zone Soap, Love Goods) It is easier to purchase if the product reviews and how to use are detailed If you can try it for free or cheap, I think I’ll buy it next time In addition, we received 249 detailed comments.
In the future, “Laloon” will continue to use the SaaS service “Laloon Research” related to marketing research to listen to and disseminate the real voices of Laloon users, aiming to contribute to the development of femtech and products for women. increase.
■Survey overview
Survey target: Users using Larun
Survey period: October 20, 2022 (Thursday) to October 26, 2022 (Monday) Number of valid responses: 2323
■ About Larun Research
It is a self-type research that allows you to distribute
questionnaires created by companies to the Larun app. Questionnaire surveys are possible from 38,000 yen per month, and can be used at a flat rate and low price. Also, with the Large plan, you can conduct monthly surveys up to 20 times. From questionnaire creation to survey completion can be completed in as little as one day, and you can easily and easily create, collect, and analyze results with a completely self-administered management screen.
Femtech-related keywords themselves may not be available in some self-type research, but at Laloon, even sensitive content will receive the usual number of responses.
▽ Fee format
[Image 6

■ Inquiries from corporate customers
If you are interested in Larun Research, please feel free to contact us at the email address below.
lalu-ad@a-tm.co.jp
■ About “Lalune”
Laloon is a free-to-use physical condition management app whose main function is to predict menstruation and ovulation dates. With the service mission of “peace of mind for all women”, we also provide a women-only community “worry consultation” function to achieve peace of mind as well as physical condition.
The cumulative number of users has exceeded 8.2 million, and many people are using paid functions aimed at fertility support.
[Download URL]
・[App Store] https://apps.apple.com/jp/app/id479838529
・[Google Play] https://play.google.com/store/apps/details?id=jp.lalu.android *Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.
■ About Ateam Wellness Co., Ltd.
With the mission of “A heartbreaking, wellness experience,” we are developing services in the wellness area, centered on physical condition management apps and aging care cosmetics.
– Lalune, a menstruation prediction and physical condition management app for women (https://www.lalu.jp/)
– Folic acid supplement “minorie” for moms (https://minorie-shop.com/) – Cosmetics brand “lujo” that brings out the natural beauty of the skin (https://lujo-store.com/)
URL: https://wellness.a-tm.co.jp/
■Company profile
Company name: Ateam Inc.
Location: Dai Nagoya Building 32F, 3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Takao Hayashi, President and Representative Director Established: February 29, 2000
Capital: 838 million yen (as of October 31, 2022)
Business description: “Lifestyle support business” that provides various web services closely related to life events and daily life, “Entertainment business” that plans, develops and operates games and tool applications of various genres, multiple products A comprehensive IT company that develops business with three axes of “EC business” that plans, develops and operates EC sites that handle
URL: https://www.a-tm.co.jp/
*Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.

Details about this release:
https://prtimes.jp/main/html/rd/p/000002268.000001348.html

MAIL:cr@prtimes.co.jp

rehow

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