AURA jewelry Kobe’s adult jewelry popular brand AURA Jewelry Due to its popularity, the second POP UP STORE will be held at Isetan Shinjuku for a limited time! Pre-sale of new products and collaboration products!

AURA jewelry
Adult jewelry from Kobe Popular brand AURA Jewelry Due to its popularity, the second POP UP STORE will be held at Isetan Shinjuku for a limited time! Pre-sale of new products and collaboration products!
AURA, a jewelry brand centered on ear cuffs born in 2020, will hold a pop-up store on the 2nd floor of the main building of Isetan Shinjuku Main Store from January 18th (Wednesday) to 24th (Tuesday), 2023!
The jewelry brand AURA, which was born in 2020 and focuses on ear cuffs, has just opened a pop-up store on the 1st floor of the Isetan Shinjuku Main Store in November 2022. Despite this, due to its popularity, the pop-up store will be held again from January 18th to 24th, 2023 on the 2nd floor of the main building of Isetan Shinjuku Main Store.
Along with that, new works and collaboration products will be released in advance.

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The theme of AURA Jewelry this season is travel.
In the past few years, not only our daily life but also the form of travel has changed significantly, and in 2023, AURA will deliver items with exciting designs and colors that hope that the day will come when you can enjoy a new form of travel and an extraordinary experience. will be newly delivered. Which AURA will you take to your exciting places?
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Here is the previous display of the pop-up store on the 1st floor of Isetan Shinjuku.
The etymology of AURA comes from AURA. A person with a unique AURA, AURA. AURA is a special word that attracts many people. AURA delivers adult playfulness with high-quality design to a special and unique you.
This is a made-to-order style that will only be made for those who want to wear AURA without producing a lot or purchasing existing items. Special AURA jewelry that cannot be obtained immediately because it is a made-to-order style and does not have a lot of inventory, will actually be available for a limited time by holding a pop-up store on the 2nd floor of the main building of Isetan Shinjuku Main Store. You can take it in your hand and see it.
AURA jewelry POPUP Information
Date: January 18 (Wednesday) to January 24 (Tuesday), 2023 10:00-20:00 Place: Isetan Shinjuku Main Store Main Building 2F
3-141 Shinjuku, Shinjuku-ku, Tokyo 150-0002
TEL: 03-3352-1111
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This time, in commemoration of the pop-up store at Isetan Shinjuku Main Store, we will pre-release two new AURA jewelry items and a collaboration product with the apparel brand mirasera.
LOVE feat.mirasera, a collaboration product with mirasera, is an ear cuff designed with the message of LOVE with a heart motif, which is considered to be a good luck item for 2023, and earrings (sold for one ear). It is an item that has a strong presence with its size as a point.
White topaz and 10K are used, and in the case of pierced earrings, the post is placed on the L part, so the letters of LOVE are vertical, making it sharper and not too sweet.
In addition, the new TRAVEL and TRAVELmini ear cuffs are finished in colors that make your heart happy even in everyday life, based on the concept of this season’s theme, “Travel.” You can also wear it as a ring.
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During the period, AURA jewelry designer MAYUKO will also visit the store to find jewelry that suits each customer and explain the thoughts behind each piece of jewelry.
While there are many similar things in the world, we dare to put motifs such as constellations, arrows, and hearts that are very orthodox and familiar to everyone into creative and original designs, and wear them for playful and unique adults. Mayuko, the designer, says that she wants to get older, too.
AURA was born in 2020, but designer MAYUKO and a friend launched an accessory brand called LANI COUTURE in 2011. LANI COUTURE quickly became popular as the history of the brand was broadcast on TV programs. have become.
It would not be an exaggeration to say that MAYUKO was educated in a private school environment in Kobe and cultivated the ability to see good things.
However, such an environment that I was raised in can cultivate the ability to see good things, for better or worse, but because it is also a conservative environment, amidst similar things overflowing, I felt a sense of incongruity in the fact that I felt safe wearing it, and this was reflected not only in clothes and accessories, but also in raising children. At the age of 8, I decided to send him to study abroad alone.
A creation is like a child.
Then, in 2020, MAYUKO decided to launch another jewelry brand called AURA because she wanted to cherish her own sense of incongruity and feelings, and want people who could empathize with it to wear it. [Image 5d111643-2-50628303b3c5e2cfd6ab-3.jpg&s3=111643-2-e9226bca062a5b73d9ac3a488f535afb-2400x1600.jpg

Details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000111643.html

MAIL:cr@prtimes.co.jp

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