AWA Co., Ltd.
[Survey report] What hair care method do you want to use especially when your hair is damaged and dry? The 1st place was “Apply a leave-in treatment after taking a bath”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What hair care method do you want to use when your hair is damaged and dry?” We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: December 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 207 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/haircare-31
* When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/haircare-31).
Summary of survey results
As a result of a questionnaire survey, “What hair care method do you want to use when your hair is damaged and dry?”
[Image
・I feel that it is more effective to use both types of treatments, a wash-off type and a leave-on type. (Female in her 20s)
・Because I can't easily go to the beauty salon because I'm raising a child, the best treatment that I can do at home is a leave-in treatment that I put on after taking a bath. (Female in her 30s) The first place was “apply a leave-in treatment after taking a bath”. There were many opinions that they wanted to reduce dryness because they could easily do it themselves and keep costs down.
2nd Place: Get a treatment at a beauty salon or salon
・Although the leave-in treatment will make your hair silky smooth, the treatment you get at the beauty salon will make your hair silky smooth (female from 50s)
・There is a limit to what you can do at home, so if you are
particularly concerned about your hair being damaged or dry, please consult a professional for care. (20's)
・If you are worried about dryness, you can't solve it by doing it yourself, so it's better to have it done at a beauty salon because it's more moist and lasting. (50s-female)
The 2nd place was “Have a treatment at a beauty salon or salon”. There are many opinions that there is a limit to the care that can be done at home, so they want professionals to take care of them. 3rd Use highly effective shampoos and treatments
・It costs money to go to the hair salon every month, so I'm focusing on hair care that can be done at home considering cost performance. (Female in her 20s)
・I think that using a combination of a special shampoo and treatment with high hair care effects will repair damaged hair more efficiently. (50s-female)
・Since I color my hair every month, I choose a shampoo and conditioner that is effective for split ends, and I use a cream-like leave-in treatment after taking a bath to prevent split ends and dryness. (Female in her 20s)
The 3rd place was )
https://haircare-talk.com/)”.Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000121.000107159.html
MAIL:cr@prtimes.co.jp
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