Beverich Co., Ltd.
Implemented a third-party allocation of shares to individual investors such as Mercari co-founder and Fumiaki Koizumi of EC site “Beverich” specializing in non-alcoholic beverages
-Starting pre-orders for non-alcoholic beer that is difficult to obtain in Japan-
Beverich Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture, Representative Director: Kei Kinoshita, hereinafter “our company”), which develops non-alcoholic beverage sales business, has officially released the EC site “Beverich” specializing in non-alcoholic beverages. In addition, Mercari co-founders Hiroshi Tomishima, Ryo Ishizuka, Fumiaki Koizumi, Tomoyuki Shindo, Yoshitsune Ido, Takeshi Soga, and other domestic and overseas individual investors will underwrite a total of 50 million yen. Implemented a third-party allotment of new shares. With the funds raised this time, we will promote the recruitment of human resources for the distribution of non-alcoholic beverages and related product development.
Features of EC site “Beverich” specializing in non-alcoholic beverages Beverich is an EC site that specializes in specialty drinks such as non-alcoholic and low-alcoholic beverages with an alcohol content of less than 1% in Japan and overseas, kombucha, and bottling tea. By discovering non-alcoholic beverages in Japan and overseas and importing and purchasing them directly, we will have a lineup of products that are difficult to obtain.
*Beverages with less than 1% alcohol content are considered soft drinks in Japan. 0% is defined as non-alcoholic, and greater than 0% and less than 1% is defined as low-alcoholic.
-Starting pre-orders for BRULO, a non-alcoholic craft beer that is difficult to obtain in Japan-
We will start pre-order sales of non-alcoholic craft beer directly imported from Brewery BRULO in Scotland, UK.
BRULO is a craft brewery that specializes in non-alcoholic beverages. It uses an innovative yeast to brew with a fermentation method that suppresses the generation of alcohol, resulting in a flavor, bitterness, and smoothness that you wouldn’t expect from a
non-alcoholic beverage. doing. We have prepared a trial variety pack that includes each flavor, so please take this opportunity to purchase it.
Product page: https://beverich.jp/products/brulo-mix-pack
Comment from BRULO Beer Founder James Brown
We are very happy to be able to deliver our beer to everyone in Japan. Japan has developed a very vibrant craft beer scene over the years, and I believe the market is ready to evolve to the next stage, including non-alcoholic beer. The big eyes on our label are inspired by Japanese poster designs from the 1960s, and in a way our beer feels like it’s coming home.
Current status and issues of the non-alcoholic market
More than half of the people in Japan have no habit of drinking alcohol(*1), and according to the “Suntory Non-Alcoholic Beverage Report 2021”, the non-alcoholic beverage market in 2020 will reach 23.13 million cases (103 million cases compared to the previous year). %), and has continued to grow for six consecutive years since 2015, and is estimated to be the largest market ever. In 2021, the market size is expected to continue expanding to approximately 25.7 million cases (up 11% from the previous year). (*2)
While the rate of drinking among young people is declining and the demand for non-alcoholic beverages is expanding, retail stores such as restaurants and supermarkets only carry general-purpose major non-alcoholic beverages. There is a current situation that a wide variety of non-alcoholic beverages distributed in the market centered on are not reaching consumers in Japan.
On the EC site specializing in non-alcoholic beverages provided by Beverich, you can purchase various beverages such as domestic and foreign non-alcoholic craft beers that are difficult to obtain at restaurants and supermarkets.
(*1) Ministry of Health, Labor and Welfare “National Health and Nutrition Survey”
(*2) Survey of consumer consumption and awareness of non-alcoholic beverages https://www.suntory.co.jp/news/article/mt_items/14008-1.pdf
Message from an investor
Mercari co-founder Hiroshi Tomishima
I stopped drinking during my wife’s pregnancy, and from then on I became interested in non-alcoholic beverages. When it comes to beer and sparkling wine, there are quite a few types that are satisfying, and even now that the ban on alcohol has been lifted, I often choose non-alcoholic beer. Regarding red and white wine, we have not yet left the realm of juice, and we are looking forward to the future. That’s probably what I’m most looking forward to. I had a lot of fun working with him at my previous job, so I’m happy to be working with him again.
Mercari co-founder Ryo Ishizuka
Mr. Kei helped me expand into the US and UK when I was at Mercari, and his passion and ability to create the product had already been proven. I am very happy. With his sense and experience, I expect him to create a product that provides an unprecedented e-commerce experience. By the way, I can’t drink alcohol at all, so I hope that this business will be successful not only as an investor but also as a customer of Beverich, and that the number of non-alcoholic beverage options will increase and a richer drink culture will be created. I’m here. [Image 6
Fumiaki Koizumi, Chairman, Mercari, Inc. and President, Kashima Antlers FC Co., Ltd.
As someone who likes alcohol, I like the taste of alcohol, but I like communication through alcohol more. But this isn’t just alcohol, it’s non-alcoholic but spending time with friends who love anything is irreplaceable and precious, and I think it would be great if there were more ways to enjoy it.
I think that the thoughts of Beverich and its representative, Mr. Kinoshita, are a very interesting challenge that will increase the options for enjoyment.
Mr. Kinoshita was a former colleague of mine, so I’m sure he has a proven sense of service creation and ability to execute.
We hope that the success of the non-alcoholic e-commerce business will lead to the creation of happy customers and the creation of a new alcoholic culture!
Tomoyuki Shindo, VP of Logistics Marketplace, Mercari, Inc.
In recent years, due to “nuclear families” and the diversification of lifestyles, opportunities for families to “dine together” have decreased, but due to the corona crisis, the lifestyle of enjoying meals at home has increased. I think Beverages add color to the meal, and by providing various types of non-alcoholic beverages, Beverich’s mission is to “increase the enjoyment of drinking” and realize the color of family time. I think I want
Mr. Yoshitsune Ido, an angel investor
There are good opportunities for business and investment in areas where demand is not adequately met for some reason, and I think the domestic non-alcoholic beverage market in 2023 will be exactly like that. . I myself graduated from alcohol last year, but what I wanted to give up for my health and productivity was to take ethyl alcohol orally. I didn’t want to stop enjoying history. However, there are few good options for non-alcoholic beverages available in the country. I am looking forward to Beverich, led by Mr. Kinoshita, who has demonstrated his skills as a product manager at the Mercari Group, innovating the distribution and UX of non-alcoholic beverages, and creating a non-alcoholic culture that is truly enjoyable rather than a passive option. I’m here.
SGcapital Co., Ltd. (Certified Public Accountant) Ken Soga
I myself have always loved communicating with people through alcohol, but on the other hand, I also love special non-alcoholic beverages such as craft cola and specialty coffee.
As the traditional adult communication, which was devoted to drinking parties, has diversified through saunas, outdoors, and online after the corona disaster, we believe that it is inevitable that the drinks that color the place will also diversify. Not only people who can’t drink alcohol, but also drinkers have days when they don’t want to drink alcohol. I support Mr. Kinoshita’s challenge to become a liquor store that does not sell alcohol.
Comment from Kei Kinoshita, CEO of Beverich
Beverich started when I stopped drinking alcohol out of concern for my health and time. When I stopped drinking, I felt that there weren’t many options for what to drink during meals, drinking parties, and relaxing at night. On the other hand, when I researched it, I found out that there are many producers in Japan and overseas who are making drinks other than alcohol.
We launched Beverich, an EC site specializing in non-alcoholic, low-alcoholic drinks and specialty drinks, as a meeting place for people who want a variety of drink options and people who make special drinks.
■ Representative profile
CEO Kei Kinoshita
2010 Graduated from University of Tsukuba Graduate School of Computer Science. In the same year, he joined NTT Data Corporation as a system engineer. Engaged in web system development for major domestic credit card companies.
Joined Lancers Co., Ltd. in 2012 as a software engineer. After becoming a product manager (PM), he became the product owner of Lancers.
Joined Mercari, Inc. in 2016. After serving as PM for the US and UK flea market apps, in 2019 he became the head of product for the domestic flea market business. In 2021, when Mercari’s logistics subsidiary Mellogi was established, she became Mellogi’s CPO. Established Beverich Co., Ltd. in October 2022.
Twitter: https://twitter.com/kkino0927 (please feel free to contact us) About staff expansion
Beverich is recruiting human resources in various occupations in order to build a system for product development. For more information, please visit our recruitment site.
Recruitment page: https://www.wantedly.com/companies/beverich For beverage producers
Producers who are particular about producing beverages and are interested in selling at Beverich, please feel free to contact us from the following. We will get back to you as soon as possible.
For retailers, restaurants, and lodging facilities
Beverich handles domestic and international non-alcoholic beverages and specialty drinks. If you are interested in wholesale sales at activity facilities such as restaurants, retail stores, accommodation facilities, campsites, golf courses, and hot spring facilities, please feel free to contact us from the following. We will get back to you as soon as possible.
About Beverich Co., Ltd.
“Beverich” is an EC site that sells high-quality domestic and foreign beverages such as non-alcoholic craft beer.
[About the origin of the company name]
It is a coined word that combines Beverage and its rich variety. We named it “Beverich” with the idea of increasing the enjoyment of drinking. 《Various media of Beverich》
《Inquiries regarding press releases》
Public Relations Manager, Beverich Co., Ltd.
2-2-1 Icross Shonan Room 5E, Tsujidojindai, Fujisawa City, Kanagawa Prefecture Email: email@example.com
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