Burberry Japan Co., Ltd. Burberry launches 2023 Valentine campaign “B: MINE”

Burberry Japan Co., Ltd.
Burberry launches 2023 Valentine campaign ‘B:MINE’

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(C) Courtesy of Burberry
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(C) Courtesy of Burberry
Burberry has announced its 2023 Valentine’s Day campaign, B:MINE. B:MINE celebrates the intimacy and small gestures, feelings and connections of all couples.
We put the spotlight on real-life couples, curating Burberry gifts that represent their moments of embracing, caring and togetherness as a token of their love. A gift with the message “be mine” that embodies the form of love for each other.
The lovingly curated collection features bags, shoes and accessories in soft shades of dusky pink and oat beige.
Burberry’s Valentine’s Day campaign, BE:MINE, celebrates intimacy beyond moments of hug and physical touch, embodying the bond between two people, where every little expression becomes an act of love, and this year’s campaign. It aims to create love words for Valentine’s Day.
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(C) Courtesy of Burberry
Jacquard-woven cashmere and printed silk scarves are layered with Horseferry graphics and cherry blossom illustrations on archival beige Burberry check. A wool-blend jacquard scarf woven with metallic fibers and embellished with the Burberry logo. Square silk scarves are complemented by hand-painted designs that interpret maps of the British Isles and animal illustrations from the Burberry archives. [Image 4d2612-440-36f6e9fb862bd5599311-3.jpg&s3=2612-440-dcbb932c06b4b0f305ee907bee70adb1-2161x2700.jpg
(C) Courtesy of Burberry
Streamline’s sporty classic sneaker has been upgraded with a quilted leather upper and ultra-light sole. Meanwhile, chunky sneakers in a combination of leather, suede and technical materials are embossed with Burberry. Simple flat sandals, low-heeled or stiletto heeled point-toe pumps in dusky pink leather embellished with the Thomas Burberry monogram.
Oversized sunglasses in bright red, light blue and biscuit beige feature cut-out metal logos and temples inspired by the signature Lola bag quilting. The jewelery is crafted with typographic motifs such as the Thomas Burberry Monogram and the lettering of ‘LOVE’ and the logo. Earrings and signet rings are handcrafted with reflective crystals and freshwater pearls.
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(C) Courtesy of Burberry
Signature leather goods in seasonal colors of dusky pink and oat beige. Characterized by a playful attitude and soft silhouettes, the Lola collection is detailed with signature quilted stitching, a modern interpretation of Burberry check, including bags, wallets and card cases. Modestly proportioned, the Francis and TB bags are crafted from grainy leather and embellished with the Thomas Burberry Monogram inlaid in leather. Freya totes, pocket bags and notebook bags in functional shapes are crafted from bright red two-tone canvas with dusty pink leather trims. The three signature shapes are detailed with logo-engraved studs and a contrasting white Horseferry print. About the creative team
Larissa Hoffman
Campbell King & Mia Maxwell Brightman
Emile Rodney & Jada Puriga
Maciej Nath & Brandon Oukyaka
Ginge Kane & Yolanda Imok
burberry official website
LINE @burberry_en
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Twitter @Burberry_Japan
Facebook @BurberryJP
Details about this release:



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