The 4th PJ of “Enjoying Japan” that transmits traditional ingredients and ingredients through sweets! “Kappa Ebisen Awaji Island Onion Kakiage Flavor” using 100% “Seto Inland Sea Natural Shrimp” dough with “Awaji Island Onion” and “Tokushima Prefecture Suji Aonori”
New release at convenience stores from January 30, 2023 (Monday)
Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Shuji Ito, hereinafter Calbee) uses 100% “Seto Inland Sea Natural Shrimp” from “Kappa Ebisen”, which is familiar with “I can’t stop, I can’t stop ♪”. “Awajishima onion” and “Tokushima streak green laver” are used for the dough.
The new product “Kappa Ebisen Awajishima Onion Kakiage Flavor” will be on sale for a limited time from January 30, 2023 (Monday) ahead of convenience stores.
This product is the fourth product of the “Enjoying Japan” project, which aims to convey the appeal of food culture and ingredients that have been carefully nurtured in various parts of Japan through sweets. * Released from February 6, 2023 (Monday) at stores other than convenience stores (scheduled to end in mid-March 2023).
Calbee offers “local flavors” from all 47 prefectures, including long-selling regionally limited products such as “Potato Chips Kyushu Soy Sauce” (Chu-Shikoku and Kyushu only) and “Potato Chips Kansai Dashi Soy Sauce” (Chubu and Kinki only). We continue to engage in community-based initiatives such as the “(Heart) JPN (Love Japan)” project, which reproduces sweets, and the “Enjoying Japan” project. This time, we have defined the idea of sympathizing with these local stories, co-creating them, and creating new stories as
The “Enjoying Japan” project, which is positioned as one of the “Jimonogatari” initiatives, is a collaboration of materials that have something in common with Calbee’s product brands. We want you to enjoy it,” and it was launched in October 2021. Kiyomi Mikuni, a
world-famous chef representing Japan, has been appointed as the food advisor of the project, and Koshiro Matsumoto, a kabuki actor, has served as the PR ambassador. Released “A La Potato Rausu Kombu Soy Sauce Flavor” with a focus on Hokkaido ingredients as the first release. In the second installment, “Kataage Potato Shichimi Flavor” using “Kuro Shichimi” from the long-established store “Hararyokaku” in Kyoto Gion, which protects the recipe passed down from generation to generation, and in the third installment, New Potato Amakusa, Kumamoto Prefecture. We launched “Summer Potato Amakusa Lemon Flavor” with a sense of the season using lemons from the city, and it was well received.
This is the 4th project, from the Kappa Ebisen brand, which was completed in 1964 by kneading shrimp into the Kappa Arare that Calbee founder Takashi Matsuo loved. Appearance. The taste that the founder aimed for is arranged by Chef Mikuni, who selects carefully selected ingredients from the area facing the Seto Inland Sea. By adding “Awajishima onion” and “Tokushima prefecture green seaweed” to enhance the flavor of the dough using 100% “Seto Inland Sea natural shrimp”, “Kappa Ebisen” has a special feeling. The package has a traditional color tone and a design that divides the waves into three layers to express that three carefully selected materials from the Seto Inland Sea are used. In particular, it is a product that we would like people who want to enjoy an extraordinary feeling with high-quality “Kappa Ebisen”.
● “Kappa Ebisen Awajishima Onion Kakiage Flavor” is the 4th product of the “Enjoy Japan” project, which conveys the appeal of food culture and ingredients that have been carefully nurtured in various parts of Japan through sweets.
●”Awajishima onions”*1 that go well with the dough that uses 100% “natural shrimp from the Seto Inland Sea” and “Tokushima streak green laver”*2 are used as accents to create a rich flavor.
*1 The onion powder uses 60% Awajishima onions.
*2 This product uses 0.09% of Suji Aonori from Tokushima Prefecture. ●The package has a unique wave design in three colors that expresses the three materials of the Seto Inland Sea, giving it a high-quality design. On the back side, we have placed an explanation of the “Enjoying Japan” project to promote the concept.
*”Enjoying Japan” project details URL: https://www.calbee.co.jp/nippon/ [“Awajishima Onion”]
“Awajishima onions”, which take more than half a year from seedling to harvest, are soft and sweet, and are characterized by less pungent ingredients, and by slowly drying, they become even sweeter. [Comment from an onion farmer]
All of our employees are deeply moved and excited to be able to use the taste of “Awaji Island’s extreme onions” that we have grown with all our hearts for Kappa Ebisen. In addition, I am overwhelmed with the joy that all “Kappa Ebisen fans” will be able to taste.
[Comment from Chef Mikuni]
Awajishima onions from Setouchi have a sweet and fragrant flavor, and I thought they would go well with Kappa Ebisen.
It has a finish that enhances the flavor of fragrant kakiage of onions and shrimp.
[Conduct a gift campaign]
Follow the official Twitter account of “Kappa Ebisen” and draw a lottery from those who retweet the campaign post. We are running a giveaway campaign.
Campaign overview: Campaign on the official Twitter account of “Kappa Ebisen” Application period: January 26, 2023 (Thursday) 12:00 to February 8, 2023 (Wednesday) 11:59
How to apply: Follow Kappa Ebisen’s official Twitter account and RT the campaign post
Kappa Ebisen Official Twitter Account: https://twitter.com/CalbeeKappaCP *You can participate every day.
Number of winners: 30 people
Winning prize: 1 case of “Kappa Ebisen Awajishima Onion Kakiage Flavor” + 2 books signed by Chef Mikuni + 3kg of Awajishima onions [Website of “Chimonogatari”]
Based on the theme of “Empathize with local stories, co-create, and create new stories,” we will accumulate and disseminate Calbee’s various local initiatives.
Please see the URL below for details.
Website URL: https://www.calbee.co.jp/jimonogatari/
Product Name: Kappa Ebisen Awaji Island Onion Kakiage Flavor Contents: 59g
Price: Open (estimated price around 145 yen including tax)
Release date/Sales area:
January 30, 2023 (Monday) / Convenience stores nationwide
February 6, 2023 (Monday) / Other than convenience stores nationwide * The actual release date may be slightly delayed depending on the store. *Depending on the store, it may not be available or may be sold out and may be discontinued.
Product information URL: “Kappa Ebisen” official website
“Kappa Ebisen” Official Twitter Account: https://twitter.com/CalbeeKappaCP Details about this release: