All 47 award-winning works of “Rethink Creative Contest 2022” announced! The Rethihnk PROJECT Award was given to Gifu Prefecture for “There’s nothing? No, I just can’t see it.”
-Publicize the charm of the local area with the contest theme of “Rethink your hometown!”-
Creators Match Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Kyoju Kure Gokeiju, hereinafter “Creators Match”), which proposes new ways of working for creators through the development of professional human resources, is sponsored by the company. All award-winning works of the contest “Rethink Creative Contest 2022” held as part of “Rethink Creator PROJECT” have been announced on the company’s official online page.
The Rethink Creative Contest will be held for the 5th time this year, and is sponsored by “Rethink PROJECT”, an activity that contributes to the local community of Japan Tobacco Inc. (hereafter JT), and JTB Co., Ltd.
The winning works of the Rethink Creative Contest 2022, in which creators from all over the country participated, were announced on Wednesday, January 25, and the winners of all 47 works were announced. [Image 1
This year’s theme is “Rethink your hometown!” Approximately 440 posters were submitted from all over the country to promote the appeal of the region from an unprecedented angle. The “Rethink PROJECT Award”, which is the highest award, is a work that shines a spotlight on fossil excavation in Mizunami City, Gifu Prefecture, and the author Sprout will receive a prize of 500,000 yen.
Upon receiving the award, Mr. Sprout said, “Thank you for being selected for the Rethink PROJECT Award. I think that charm is not limited to Mizunami, my hometown, but everywhere.I hope that people who see this work will think about the charm of their hometown. Please take a look at the local attractions that you didn’t know before, such as interesting places and interesting places.”
Ryuichiro Takeshita (Pivot Chief Global Editor/Executive Officer), Akiko Tsurumoto (Brand Director of Hakuichi Co., Ltd./Keio University Economic Research Institute/Inbound Tourism Research Center/Inbound Tourism Research Institute Advisor/shokolatt Branding CEO), Mr. Nishiki (Shibuya Keizai Shimbun Editor-in-Chief / Minna no Keizai Shimbun Network Representative / Shibuya Radio Chairman), three special judges organized by experts in regionally specialized information transmission and regional revitalization participated. In addition, the final selection was made by a total of 5 people, including creators match representative director Kure Kyoju and “Rethink PROJECT” promotion manager Tatsuya Kato (JT External Affairs Planning Office Deputy Director).
In addition to 1 Rethink PROJECT Award, 5 Jury Prizes, 18 Excellence Awards, 22 Local PR Awards, and 1 JTB Award as a special award. For this Rethink Creative Contest, Kure, the representative of the organizer, said,
“Thank you very much for submitting so many works again this year. Congratulations to all the winners. “Rethink” gave me a little different expression and gave me excitement.Three years after the global pandemic, people’s lives are returning to normal. , I also hope that your works will be an opportunity for many people to visit all over the country.”
What is the Rethink Creative Contest?
A contest that anyone can participate in as a “challenge place” that makes use of learning. In the Rethink Creative Contest, visual perfection is also subject to judging, but more emphasis is placed on how interesting the ideas are. This contest is open to everyone, not only those who are good at creative production, but also those who are not so good at creating ideas. This year’s theme is “Rethink your hometown!” Rethinking (thinking from a different point of view), we recruited posters that appeal the charm of the area from a new angle. A prize of 500,000 yen will be awarded to creators selected for the Rethink PROJECT Award (best award). For this year’s review results, please see the official online page of Rethink Creator PROJECT below. URL: https://rethink-creator.jp/contest/
▼Rethink PROJECT Award (Best Award) *Titles omitted
・Title of work Nothing? ? no i just can’t see
・ Author name: Sprout
・Theme area: Gifu Prefecture
[Judge’s comment: Mr. Takeshita]
When you think that there is nothing in your hometown, you realize that you can only see “what you see on the ground today.” A good mix of history and humor
[Judge’s comment: Mr. Tsurumoto]
The visuals and the concept were a perfect match. It looks beautiful. Great work.
[Judge’s comment: Mr. Nishi]
It is excellent that it approaches the message of “there is nothing in my house” by taking advantage of the message “there is something in the region” with a skillful design. The sealess prefecture used to be the bottom of the sea… If you read it, it’s an interesting trick that this episode with gaps will become one of the viewers’ trivia. ▼ Judge’s Award *Titles omitted, in alphabetical order
・ Title of work Paid leave application
・ Author name: Mitsuko Kitano
・Theme area: Fukuoka Prefecture
・Title of work: The narrowest city in Japan
・Author name Kojima Neiro
・Theme area: Nagano Prefecture
・ Title: Kagoshima, the city where “he” falls.
・Author name: Mayu Nakata
・Theme area: Kagoshima Prefecture
・Title of work: The town you want to go to
・ Author name Kosuke Fujita
・Theme area: Tokyo
・Work name: You can see it on Tuesday, the 9th of the month
・ Author name: Rina Yokoyama
・Theme area: Miyazaki Prefecture
・Work title Do you know the taste of denim? ?
・ Author name Keiichi Sato
・Theme area: Okayama Prefecture
▼ “Rethink Creative Contest 2022” Special Judges *Titles omitted, alphabetical order
PIVOT Chief Global Editor/Executive Officer
Graduated from the Department of Political Science, Faculty of Law, Keio University. Joined Asahi Shimbun in 2002. From 2014 to 2015, he was a visiting researcher at Stanford University after working as a reporter for the Economics Department covering private companies and economic government agencies, and as a media lab responsible for new digital media projects. After retiring from the Asahi Shimbun, he became editor-in-chief of the Huffington Post Japan in 2016. Retired from HuffPost in 2021 and became a founding member of business media PIVOT. Media leader of the World Economic Forum (Davos Conference), member of the research group on ethics in the Internet space, commentator of TBS’s “Sunday Morning”.
Brand Director of Hakuichi Co., Ltd. / Keio University Economic Research Institute / Inbound Tourism Research Center / General Inbound Tourism Research Institute Advisor / Shokolatt Branding CEO After graduating from an art university, he has been active as a
contemporary artist collaborator based in Tokyo and New York. 2007 Launched SUS gallery, a titanium tableware brand in Tsubame-Sanjo, Niigata. Established the brand through comprehensive planning, development, design, overseas strategy, and marketing. Titanium products that were planned, developed, and designed were selected as a gift for the leaders of 20 APEC countries in 2010. . 2015 Launched NAGAE+, a cast metal brand in Takaoka, Toyama Prefecture, and carried out branding. 2020-Appointed as Brand Director of Hakuichi Co., Ltd., Kanazawa City, Ishikawa Prefecture. Keio University Economic Research Institute, Inbound Tourism Research Center Advisor to the Inbound Tourism Research Institute, corporate branding consultant, Ministry of Economy, Trade and Industry, administrative advisor, etc., as a Japan brand producer, to create a made in Japan world brand platform is pushing forward.
Editor-in-chief of Shibuya Keizai Shimbun/Representative of Minna no Keizai Shimbun Network/Chairman of Shibuya Radio
Born in Amagasaki City, Hyogo Prefecture. Graduated from the Faculty of Economics, Aoyama Gakuin University. After working for a PR company, established Star Product Research Institute. Engages in many planning, production, and management of communication areas for companies and new products and services. In 2000, “Shibuya Keizai Shimbun” was established to distribute business and culture news in the Greater Shibuya area. Since then, it has spread all over the world, expanding to more than 120 areas including overseas as “Minna no Keizai Shimbun Network”. Chairman of the NPO CQ, which operates the community FM “Shibuya no Radio”. Served as a personality for “Shibuya no Chiki Chiki Radio”.
“Rethink Creative Contest” Judge
CEO of Creators Match Co., Ltd.
After graduating from Digital Hollywood, worked as a designer at a game company and video production company. After that, he joined SoftBank Human Capital Corp. as sales. After working as a sales manager, became independent in 2006. After founding a web production company, in 2007 he established Creators Match Co., Ltd., specializing in the production of banners and LPs, in anticipation of the expansion of online advertising. Representative director of the company. Tatsuya Kato
Rethink PROJECT Promotion Manager/JT Public Relations Planning Office Deputy Director
Born in Niigata Prefecture. Joined JT in 2007. After being in charge of tobacco sales at individual stores, in charge of corporate companies, and in the corporate sustainability management department, he has been in charge of communication with society in his current department since 2020. With “Rethink” as the keyword, he is a founding member and the promotion manager of “Rethink PROJECT”, which utilizes unprecedented perspectives and ways of thinking to face social issues through various partnerships.
Creators Match Co., Ltd.
Representative: Keiju Go, Representative Director
Location: Daiwa Sasazuka Building 8F, 1-64-8 Sasazuka, Shibuya-ku, Tokyo Established: August 1, 2007
Capital: 100,000,000 yen (as of December 9, 2021)
Business content: Platform business “thinc” / Ad production and site operation business / AdFlow business
[Overview of “Rethink PROJECT”]
“Rethink PROJECT” is a general term for JT’s contribution activities to local communities based on partnerships. Based on the keyword “Rethink = thinking about things from a different point of view,” this is a project that faces social issues in order to create a “new tomorrow” together with our partners by making use of new perspectives and ways of thinking. For project details, please visit the official online page below.
JTB Co., Ltd.
Representative: Eijiro Yamakita, President and Representative Director Location: JTB Building, 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo URL: https://www.jtbcorp.jp/jp/
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