DINETTE Co., Ltd. DINETTE Co., Ltd. fully launches LUMERE BEAUTY, a femcare brand that is close to women’s delicate concerns.

DINETTE Co., Ltd.
Full-scale launch of femcare brand LUMERE BEAUTY from DINETTE Co., Ltd.
DINETTE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Miki Ozaki) will fully launch the femcare brand “LUMERE BEAUTY”, which is close to women’s delicate concerns, on January 25, 2023 (Wednesday). We will release fem care soap and whitening cream. [Image 1

Product line-up
New item
-Femcare soap (cleaning agent)-
[Image 2

Moisturizing foam for smooth skin
Femcare soap with plenty of moisturizing ingredients
[Image 3

【Description of item】
A gentle foaming soap that can be used on delicate areas.
Adopting a three-layer mesh pump, the foam is gently washed away, and the foam is easily removed and the dirt is washed away.
Formulated with 10 types of serum ingredients, it retains moisture and maintains its barrier function.
【Product Features】
■ Point 1. Hypoallergenic* unique formula
Formulated with carefully balanced cleaning ingredients.
Adopts a unique prescription* that does not stain even when used in a condition that tends to be unstable.
A weakly acidic cleanser that cleanses and leaves the skin moist and moisturized.
*It does not mean that skin irritation does not occur in all people. ■ Point 2. Uses a three-layer mesh to gently cleanse with fine, rich foam. Adopts a three-layer mesh pump used for facials to create dense foam. The soft foam gently washes the fem zone.
■ Point 3. Formulated with 10 types of serum ingredients
Contains 10 kinds of moisturizing ingredients that give moisture to the skin. [Image 4

■ Point 4. Uniquely blended white floral bouquet scent
Soft mandarin on the top, white rose and jasmine on the middle, and musk on the last make for a calm yet dignified scent that will refresh your mind while taking care of the smell you care about.
【how to use】
Take an appropriate amount with wet hands, gently wash the delicate zone, and then rinse thoroughly.
【Product Summary】
Product name: Lemaire Beauty Fem Care Soap
Capacity: 150mL
Sales price: 2,980 yen (tax included)
[Release date/distribution]
Wednesday, January 25, 2023
Official Online Shop・Rakuten・Amazon
New item
-Whitening cream (whitening*1 cream)-
[Image 5

For dark spots, dullness*2, and dryness in the delicate zone Whitening*1 cream containing W active ingredients
[Image 6

【Description of item】
Whitening*1 ingredient Tranexamic acid cares for dark spots and dullness*2 on delicate areas, dipotassium glycyrrhizinate prevents rough skin and dryness, and the active ingredients of W are effective medicated (quasi-drug) whitening*. 1 cream.
Non-sticky, smooth and highly penetrating *3 type gel cream. 【Product Features】
■ Point 1. W active ingredient combination
Contains tranexamic acid, an active ingredient for whitening*1, and dipotassium glycyrrhizinate, an anti-inflammatory active ingredient. Two types of active ingredients approach areas of concern.
■ Point 2. Formulated with carefully selected serum ingredients Formulated with 3 ingredients to prepare the fluctuating skin peculiar to women. It is said to have the effect of adjusting the fluctuation skin peculiar to women.
Formulated with rose water, cherry extract, and soybean extract *4, Makes skin soft and elastic.
■ Point 3. A gel cream that blends smoothly into the skin
A water-based gel cream that blends easily into the skin and is non-sticky and can be applied smoothly.
You don’t have to worry about it sticking to your shorts.
【how to use】
Take an appropriate amount and apply it to the areas of concern. 【Product Summary】
Product name: Lemaire Beauty Whitening Cream (quasi-drug)
Capacity: 30g
Sales price: 3,480 yen (tax included)
[Release date/distribution]
Wednesday, January 25, 2023
Official Online Shop・Rakuten・Amazon
*1 Suppress melanin production to prevent spots and freckles *2 Due to drying
*Up to 3 stratum corneum
*4 Moisturizing
Now on sale
-Hair remover (hair removal cream)-
[Image 7

Easy and easy to apply with an integrated spatula that saves the trouble of shaving
Hair remover for smooth skin
[Image 8

【Description of item】
With a spatula-integrated tube, you can easily remove hair by applying it directly to the skin without getting your hands dirty!
A depilatory cream with an orange floral scent that contains plenty of botanical extracts that trap moisture in the skin and keep it healthy. 【Product Features】
■ Point 1. Tube with integrated spatula
Uses a spatula-integrated tube that can be applied directly to the skin. You can spread the hair removal cream firmly on the unwanted hair without sticking to your hands.
■ Point 2. Discerning scent
An orange floral scent that minimizes the scent peculiar to hair removal cream. There is no peculiar unpleasant smell, so hair removal time is stress-free. ■ Point 3. Formulated with skin-friendly ingredients
Contains 5 botanical extracts that moisturize the skin.
[Image 9

【how to use】
Apply a thick layer (about 1 to 3 mm) to the area where you are concerned about unwanted hair, and then wipe it off with a tissue after leaving it for 5 to 10 minutes.
After that, rinse thoroughly so that no depilatory cream remains on the skin. 【Product Summary】
Product name: Lemaire Beauty Hair Remover (quasi-drug)
Capacity: 100g
Sales price: 2,980 yen (tax included)
[Release date/distribution]
Now on sale
Official Online Shop・Rakuten・Amazon
Now on sale
-Fem care sheet (wiping sheet)-
[Image 10

Reset the discomfort in the sensitive zone
Hypoallergenic* fem care sheet that can be flushed down the toilet [Image 11

【Description of item】
A wiping sheet for sensitive areas that thoroughly removes discomfort and odor while caring for the skin.
Uses a soft sheet that can be flushed into the toilet for easy care. Moisturizes the skin and leaves it feeling refreshed.
【Product Features】
■ Point 1. Hypoallergenic* prescription
Hypoallergenic* wipes that can be used on thin and delicate areas of the skin Ethanol, paraben, and phenoxyethanol are not used, and it is mildly acidic, which is great for sensitive skin.
Removes dirt while retaining moisture.
■ Point 2. Carefully selected soft seat
A non-woven fabric made by intertwining pulp and rayon in a special way is used. A large sheet (15 cm x 20 cm) that is soft and fluffy can be gently wiped off while caring for the skin.
■ Point 3. Formulated with skin-friendly ingredients
Contains moisturizing ingredients and odor care ingredients to moisturize and refresh.
[Image 12

■ Point 4. Refresh with the refreshing scent of lemon-scented herbal woody. 【how to use】
Open the seal, take out one by one and use.
【Product Summary】
Product name: Lemaire Beauty Fem Care Sheet
Capacity: 10 pieces (40mL)
Sales price: 550 yen (tax included)
[Release date/distribution]
Now on sale
Official Online Shop・Rakuten・Amazon
*It does not mean that skin irritation does not occur in all people. [About Lemaire Beauty]
The name “LUMERE” is a combination of Lumiere, which means light in French, and Mere, which means mother. And I put my wish to gently illuminate your daily life.
LUMERE BEAUTY is a brand that started with the idea of ​​”women’s”. Focusing on fem care that can approach the slight discomfort and heaviness of the heart that women have every day, rather than “from – to 0” that eliminates complexes, the brand aims to be a “+1″ that makes everyday life more comfortable. I wanted to be
You need the energy of your heart to face your body.
I believe that femcare will help alleviate your discomfort and make your body feel better, which will eventually lead to a positive change in your mind so that you can affirm yourself as you are.
As a reliable presence like a mother, we aim to be a brand that can illuminate the daily lives of women with many worries with “+1”. [About DINETTE Co., Ltd.]
We fulfill [Be”ME” and “live like me”. ] is our mission, and all women shine in their own way
In April 2017, we started operating the beauty media “DINETTE”, and launched the cosmetic brand “PHOEBE BEAUTY UP” in February 2019 based on the voices gathered from users. We have grown into a presence that attracts attention among domestic cosmetics D2C companies.
DINETTE Official Website: https://dinette.co.jp/
Instagram: https://www.instagram.com/dinette_inc/
Twitter: https://twitter.com/dinette_inc

Details about this release:
https://prtimes.jp/main/html/rd/p/000000035.000026615.html

MAIL:cr@prtimes.co.jp

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