Domino’s Pizza Japan Co., Ltd.
What are the pizza ingredients that represent the four regions of Hokkaido?! Domino’s Pizza, a meeting to develop a “Hokkaido-only quattro pizza” made with the most recommended ingredients by local residents has started! Eastern Hokkaido January 11th, Northern Hokkaido January 12th, Central Hokkaido January 13th, Southern Hokkaido January 15th
Domino Pizza Japan Co., Ltd. (Representative Director: Joshua Kilimnik, CEO: Martin Steenks, Headquarters: Shinagawa-ku, Tokyo), a delivery pizza chain that boasts the No. 1 share in Japan, Domino Pizza is “Hokkaido 3 As the second anniversary campaign, we are implementing the “Hokkaido Limited Product Development Project” to develop pizza with customers.
In this project, Hokkaido is divided into 4 districts: eastern Hokkaido, northern Hokkaido, central Hokkaido, and southern Hokkaido. It is scheduled to be released only in Hokkaido in the middle of the year.
For development, from December 5th to 26th last year, we recruited development members for the general recruitment frame from residents of Hokkaido. This time, the development members will be decided, and development meetings will be held at four locations in Hokkaido on January 11th, 12th, 13th and 15th.
The meeting was attended by 8 Hokkaido residents (2 from each of the 4 districts) who are full of local love, the manager and crew of Domino’s pizza stores in Hokkaido, and influencers with ties to Hokkaido. ” to plan and prototype “pizza for citizens by citizens”. [Image 1
“Hokkaido limited quattro pizza” development meeting has finally started! Create a “pizza for the people of the city by the people of the city” with ingredients and seasonings recommended by the locals who love their hometown!
The “Hokkaido Limited Product Development Project” divides Hokkaido into four areas: central Hokkaido, eastern Hokkaido, southern Hokkaido, and northern Hokkaido. is a project to develop 2 customers selected from those who applied (8 people in total, 2 people per district), and influencers related to Hokkaido who are active in various fields, Domino crew will join forces, We will develop a recipe for “pizza for citizens by citizens”. By developing pizza together with local people in each area, we aim to develop products that can deliver surprises and excitement to everyone in Hokkaido by
encountering the familiar taste of the area and ingredients unique to that area.
For this development, we are looking for project participants on a special page from December 5th to 26th, 2022. There were 142 applicants, and the magnification was about 18 times. Thank you for the many applications. As a result of a carefully selected lottery, we will hold a development meeting with eight Hokkaido residents. At the development meeting, we gathered together the “favorite local ingredients and seasonings” that we had heard about in advance, and while discussing them, we made several prototypes of plain pizza toppings, baked them on the spot, and tasted them. Please look forward to what kind of Hokkaido-like quattro pizza will be born.
◆ Comment from Yukie Oyama, Manager, Menu Innovation Section, Marketing Department, Domino’s Pizza Japan Co., Ltd.
“In pizza development, by visiting a region, you can find delicious ingredients that are unique to that region. That is essential for making delicious pizza. I am looking forward to making a quattro pizza full of the charm of Hokkaido by learning about it and working with the locals to develop it.”
Outline of “Hokkaido Limited Pizza Development Project”
-“Hokkaido limited product development project” product development meeting schedule-
Eastern Hokkaido area
Date: Wednesday, January 11, 2023 14:00-16:00
Venue: Domino’s Pizza Obihiro Nishi 5-jo store
[General Participation] Ayaka Matsuda, Takuya Arachi
[Influencer] Video creator / Banbanzai Gishi from Nakashibetsu, Hokkaido [Domino Pizza] Marketing Department Menu Innovation Section Manager Yukie Oyama, Deputy Store Manager Himena Kodama, Crew Reino Iwatani [Progress] Be My Radio personality Yosuke Ano
Date: Thursday, January 12, 2023 14:00-16:00
Venue: Domino’s Pizza Asahikawa Nijo-dori (16-463 Asahikawa-shi Nijo-dori, 070-0032)
[General Participation] Anna Yagi, Kensuke Nagashima
[Influencer] Artist/Asahikawa Tourism Ambassador Miho Asai
[Domino Pizza] Marketing Department Menu Innovation Section Manager Yukie Oyama, Store Manager Koichi , Crew Saai Kazekami [Progress] Be My Radio personality Ayaka Suzuki
Date: Friday, January 13, 2023 14:00-16:00
Venue: Domino’s Pizza Shinkotoni 5th Street (〒001-0910 10-2-10 Shinkotoni, Kita-ku, Sapporo)
[General Participation] Mr. Honan Tanaka and Mr. Kazuki Ogihara [Influencer] Sayaka Miyoshi, Sapporo Tourism Ambassador/Hokkaido Tourism Support Team
[Domino Pizza] Crew Rika Wakamatsu, Crew Shota Naruno
[Progress] Be My Radio personality Naoto Minowa
Date: Sunday, January 15, 2023 14:00-16:00
Venue: Domino Pizza Hakodate Matsukazecho store (16-15 Matsukazecho, Hakodate 040-0035)
[General Participation] Mr. Daisei Fukui and Mr. Tomoaki Shiraishi [Influencer] Comedian / Double Gucci from Hakodate City
[Domino’s Pizza] Store Manager Uki Tezuka, Crew Universe Shimoyama [Progress] Mr. Koyo Toda, Reporter, Be My Radio Personality
January 11th to 15th, 2023: “Hokkaido Limited Product Development Project” Product Development Meeting
February 2023: Popularity vote for “Hokkaido limited products (draft)” targeting Hokkaido residents
Mid-March 2023: Announcement and launch of “Hokkaido limited products” (planned) -Special page-
[Table 2: https://prtimes.jp/data/corp/29053/table/233_1_06ce1d8d5d7fa76146e9c00143c064de.jpg ]
[Credit notation and inquiries from general customers]
Domino’s Pizza Customer Inquiry Desk MAIL: email@example.com
Details about this release: