Eole Co., Ltd.
Eole signs strategic partnership with DEA to expand Web3 business – Supporting PlayMining’s domestic marketing with 7 million members of “Raku-Raku Contact Network” –
Eole Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Masaru Tomizuka, hereinafter referred to as Eole), which operates services for PCs and smartphones such as “Raku-Raku Communication Network” and Internet advertising business, has issued DEAPcoin (DEP). Digital Entertainment Asset Pte. We will let you know.
Background of strategic partnership
Eole will enter the Web3 business in November 2022, and under a business alliance with DEA, will sell NFTs (non-fungible tokens) and in-game items sold by DEA, NFT card battle game “JobTribes”. We have started the guild management business.
The GameFi platform “PlayMining” operated by DEA has over 2.6 million registered users worldwide, and continues to expand its users in Japan, leading the GameFi market. GameFi is currently attracting a lot of attention in the context of Web3, but the actual user base is still limited to some users who are literate about crypto assets and NFTs. Eole and DEA agree on the direction of social contribution that utilizes the mechanism of “Play to Earn” (earn money by playing games). We agreed to work together.
With the conclusion of this partnership, DEA will provide marketing support for PlayMining and NFT games throughout Japan by utilizing the data of 7 million* members of Eole’s “Raku-Raku Communication Network” and the knowledge cultivated in the Internet advertising business. We will work with your company. By broadly approaching GameFi’s potential user base, we will expand the Web3 business together.
Overview of collaboration
1. Send 7 million* users to PlayMining
The “Raku-Raku Contact Network” operated by Eole is Japan’s largest free mailing list service used by 7 million people and 390,000 organizations* who conduct group activities. It is used for a wide range of group activities such as club activities, circles, and PTA, and has long been popular with users who tend to be highly interested in Play to Earn, especially students and housewives. By promoting NFT games operated by DEA to these GameFi potential users, 7 million domestic users will be sent to PlayMining. Advertising revenue from DEA can be obtained from results sent to PlayMining, which will lead to the creation of new revenue opportunities for eole.
2. Permanent NFT game corner as in-service content
A corner about NFT games will be set up in the “Raku-Raku Contact Network” app as content of high user interest. By promoting awareness and understanding of GameFi among all users who use the “Raku-Raku Communication Network” on a daily basis, we will foster literacy regarding crypto assets and NFTs.
In the future, we will deepen cooperation from a more comprehensive marketing perspective other than the above, and promote the expansion of DEA’s domestic GameFi users.
[Digital Entertainment Asset Pte. Ltd. Founder & CEO Naoto Yoshida] The Web3 business will grow into a huge industry in Japan. I would like to work with Eole to create an environment where people who do not know about crypto assets can play with peace of mind.
First of all, we are looking forward to working with “Rakuraku Communication Network” so that people all over Japan can learn about PlayMining and DEAPcoin.
Our efforts are still only the first step.
DEA and Eole will greatly expand the Japanese Web3 industry. [Eole Co., Ltd. President and CEO Masaru Tomizuka]
Since the end of last year, we have started collaborating with DEA on NFT and game item sales agency business, guild management business, etc.
Through this effort to utilize eole’s 7 million member data, we will contribute to the expansion of the Japanese market for DEA, and at the same time, we will be able to create a new profit model, and we will be able to expand our business in a win-win manner. I am sure. We would like to continue working together to contribute to the development of the Web3 market.
Singapore-based global Web3 entertainment company founded in August 2018 am. DEA is a developer of Play to Earn games, GameFi platform “PlayMining”, NFT marketplace “PlayMining NFT”, metaverse project “PlayMining Verse”, in-house We operate the issued crypto asset “DEAPcoin”. Establishment of start-up companies including 3 IPOs,
Decades of experience creating hit games, web TV shows, and a deep understanding of NFT games.
Based on experience, two co-CEOs, Naoto Yoshida and Kozo Yamada, lead the entire team.
Representatives: Naoto Yoshida Kozo Yamada
Address: 7 Straits View, Marina One East Tower, #05-01, Singapore 018936 Established: August 2018
Business description: GameFi platform business
■ Company name: Eole Co., Ltd.
■ Head office location: 4F, RONDO Nihonbashi Building, 6-16 Nihonbashi Yokoyamacho, Chuo-ku, Tokyo 103-0003
■ Representative: Yu Tomizuka, President and CEO
■ Established: April 25, 2001
■ Capital: 773.28 million yen *As of September 30, 2022
■Number of employees: 78 *As of September 30, 2022
■Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 2334) ■Business description:
Operation of various services for PCs and smartphones
(“Raku-raku Communication Network”, “Raku-raku Communication Network.app”, “Raku-raku Part-time Job”)
Development and provision of ad technology product “pinpoint” Development and provision of the operational job advertisement platform “HR Ad Platform”
Internet advertising business
Sales promotion business
[Various service links]
■ University student advertising navigation
Easy part-time job
■ Recruitment search engine agency operation business
■ HR ad platform
*As of September 30, 2022
Other companies’ registered trademarks/trademarks, etc., and company names and product names are generally registered trademarks or trademarks of each company.
Details about this release: