Epsilon Co., Ltd. Formed a business alliance with the historical model agency “Epsilon” and the women’s multi-business support platform “COLORFULLY”

Epsilon Co., Ltd.
Epsilon, a model agency with a long history, and COLORFULLY, a women’s multi-business support platform, enter into a business alliance -As the first collaboration project, a selection contest will be held with the aim of turning multi-business models into professionals-
Epsilon Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Hideki Sakai) and COLORFULLY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Makoto Tsutsui), which operates the women’s multi-business support platform “COLORFULLY” We will form a business alliance on January 10, 2023.
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As a result, professional models, hair and makeup artists, stylists, etc. belonging to Epsilon can be appointed within “COLORFULLY”. Top models and specialists active in the world will be available online. In addition, we will hold a “selection contest” as the first collaboration project. In a contest in which multi-business models who are registered users of COLORFULLY participate, the winners will be posted on the Epsilon model page as models that can be introduced, and after taking lessons, they will be able to take on the challenge of working in a more professional field. .
Background of the business alliance
“Epsilon”, a model agency with a long history, and “COLORFULLY”, which is registered by women who want to add color to their daily lives, based on the concept of “COLOR YOUR STORY.” This business alliance was realized from the desire to “support women’s new way of life” that is common to both companies.
Changes in the model casting situation in recent years
With the spread of SNS such as Instagram, TikTok, and YouTube, it has become easier to self-produce and disseminate information, and the line between professionals and general users is blurring.
Influencers use their influence to acquire, negotiate and manage jobs themselves on SNS, and the chances of success that were only open to a limited number of “entertainers” have expanded greatly. I was. In recent years, casting methods have changed significantly due to the promotion of digitalization and the diversification of promotion methods. Manufacturers and brands are demanding more speedy casting, and there are an increasing number of cases where models and talents are directly appointed without going through agencies or offices. We want to widely provide the value of “professional models” Despite the increase in self-producing women’s activities in general, professional models have still maintained their independence. A professional model with highly specialized skills and individuality, as well as style and modeling, is a unique existence.
On the other hand, due to the simplification of casting general women, it has become an issue that the method of accessing models belonging to “model agencies” has become relatively complicated.
This time, by partnering with the “COLORFULLY” platform, which allows free ordering of projects, we will open the casting route that was closed until now and provide more speedy appointment of professionals. Through the partnership between the two companies, even at the model office “Epsilon”, client companies who have not been able to figure out how to contact them until now will be able to easily contact them through this digitization.
In the future, we would like to support businesses by utilizing the characteristics of Epsilon’s expertise and COLORFULLY’s specialty in the digital domain.
COLORFULLY x Epsilon Selection Contest 2023 to be held
We will hold a “Selection Contest” as the first collaboration project. Winners will be photographed for publicity materials and will be posted as models that can be introduced on the Epsilon model page, and after lessons, they will be able to challenge themselves to work closer to the professional realm. We are also in the process of coordinating extra prizes.
Contest overview
-Winner-
a few names
-Recruitment qualification-
・No professional experience required
・Those who are COLORFULLY registered users and have a history of applying for projects
・ Those who can sympathize with the service concept
・Those who can do model activities in Tokyo
・ Those who can participate in the face-to-face audition scheduled in March * Those who are already affiliated with the office cannot enter. * Those who are engaged in work that waives portrait rights, such as stock photography, will not be able to enter.
*Persons under the age of 18 require parental consent.
-Selection flow-
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-Advance Recruitment: Document Examination-
Pre-recruitment of contest participants for users who have already registered for “COLORFULLY”. Selection will be made based on registered information (profile, publicity photos, SNS, etc.). Application period: January 10 (Tuesday) to January 18 (Wednesday), 2023 -Public Recruitment: Document Examination-
We will expand the number of contest participants for those who have not registered for “COLORFULLY”. Selection will be made based on registered information (profile, publicity photos, SNS, etc.). Application period: January 19 (Thursday) to February 2 (Thursday), 2023 * User registration with “COLORFULLY” is required to apply for the contest. Registration is subject to review.
-Second screening: Self-promotion by posting on Instagram-
You will be asked to self-promote by posting on Instagram, including the designated hashtags. You can post as many times as you like. Submission period: February 6 (Mon) to February 19 (Sun), 2023 -Final screening: interview-
A 15-minute interview will be held in Tokyo in early March, and successful applicants will be finalized.
-Notes-
・If you withdraw from the service while participating in the contest, you will lose your eligibility for winning.
・Profile information, registered photos, and posted information may be used only for PR purposes of COLORFULLY.
-Inquiries about this event-
Contact: COLORFULLY x Epsilon Selection Contest Secretariat
Contact form URL: https://colorfully.app/index/contact/
About Epsilon Co., Ltd. (website https://www.ipsilon-japan.com/) Epsilon is a model office in Tokyo with a long history, celebrating its 40th anniversary this year. Many models who are good at the mode that is active in top fashion magazines such as appearance models such as Paris Milan collection and VOGUE belong. On the other hand, there are many models of various generations who appear in commercials for cars, interiors, home appliances, etc., which color various
lifestyles, and the field of activity is expanding.
Then, we respond to various themes such as fashion, beauty, luxury, and lifestyle, cast members according to the purpose, and create a team according to the purpose that cannot be imitated by others, such as product development, marketing, branding proposal / supervision. , we support business with a network that transcends fields.
About COLORFULLY Co., Ltd.
COLORFULLY’s mission is to “advance communal society with creative value,” and has provided business support through creative production, centered on the operation of the women’s multi-job support platform “COLORFULLY.” In 2020, we are proposing new ways of living and working, such as the launch of the “Remo Photo” plan for remote shooting where model users shoot products.
What is COLORFULLY (website https://colorfully.app)
A multi-business support platform for women based on the concept of “COLOR YOUR STORY.” We will match women who want to colorfully color their daily lives with multi-businesses such as model activities on the app and web with companies that sympathize with women’s real stories. More than 12,000 people, the largest number in Japan (*), are registered, mainly women in their 20s and 30s. There are approximately 3,000 registered companies, including advertising agencies, apparel companies, and beauty companies.
In order to provide more diverse work styles and new services, we changed the service name from the weekend model on April 1, 2022. *COLORFULLY research. Japan’s largest model database for women with multiple jobs. Figures as of December 2022.
Details about this release:
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MAIL:cr@prtimes.co.jp

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