Vpon JAPAN Co., Ltd.
[Feb. 15 Tokyo Convention & Visitors Bureau Event] Recruiting participants for “Tourist Information for Generation Z”!
Vpon JAPAN on stage! Analysis of the image of Generation Z tourists visiting Japan from data!
Vpon JAPAN Co., Ltd., a big data company that has traveler data in the Asian region and promotes the digital shift of the Cool Japan strategy advocated by the Cabinet Office, announced on February 15, 2023, the first I will be on stage at the 8th TCVB meeting “What is tourist information that hits Generation Z?” Now that inbound recovery demand is increasing, we will tell you about data solutions that are useful for attracting inbound customers from data owned by Vpon.
Vpon JAPAN Co., Ltd., a big data company that has traveler data in the Asian region and promotes the digital shift of the Cool Japan strategy advocated by the Cabinet Office (Location: Shinjuku-ku, Tokyo, President: Yoshitaka Shinohara, hereinafter “Vpon JAPAN”) ) was held on February 15, 2023, at the 8th TCVB meeting hosted by the Tokyo Tourism Foundation (located in Shinjuku-ku, Tokyo; Chairman: Shingo Kaneko, hereinafter referred to as “TCVB”). I will be on stage at “Ha”.
Under the slogan of “Connecting Japan and the world!”, Vpon JAPAN has been using Vpon’s data and ad networks in the Asian region to support local governments and Japanese companies for tourism to Japan and overseas expansion. . On the day of the event, we will focus on the “Generation Z”, which has a high influence on SNS, analyze the characteristics of Generation Z from the data owned by Vpon, and introduce advertising solutions and data solutions that are useful for attracting inbound customers.
Not only TCVB members, but anyone interested in data analysis and tourism measures can participate. Please take this opportunity to learn about the data and solutions owned by Vpon.
■ Reiwa 4th 8th TCVB meeting “What is tourism information that hits Generation Z” Overview ■
・ Date and time: February 15, 2023 (Wednesday) 14: 30-16: 00 ・Venue: Real AP Tokyo Marunouchi (1-1 Marunouchi, Chiyoda-ku, Tokyo, Nippon Life Marunouchi Garden Tower 3F)
Online ZOOM webinar (URL will be provided after application) ・ Participation fee: TCVB supporting members free General real 5,000 yen General online 2,500 yen
・ Application: https://passmarket.yahoo.co.jp/event/show/detail/02ygnk06vku21.html ・Contents:
Part 1: Case study “Generation Z’s appeal of tourist destinations” Bally’s Co., Ltd. CEO Nami Nonomura
At the age of 29, he launched TabiMUSE, a travel community media, and at the same time founded Bally’s. Leading as a producer to create the world view of the community, forming a community of about 40,000 young travel-loving women. We are expanding the development of tour sales and product production born from this community.
Part 2 Lecture “Generation Z Asian Visitors to Japan Seen in Data” Mr. Moe Nishimura, Data Division, Vpon JAPAN Co., Ltd.
After working in the hotel industry, changed jobs to Vpon JAPAN Co., Ltd. Currently engaged in the analysis of Asian traveler data and digital promotion work for attracting inbound tourists, mainly in administrative organizations involved in tourism in the inbound advertising department. We support the inbound business of local governments and DMOs nationwide.
Part 3 Discussion “Tourist Information Dissemination of Tokyo from the Perspective of Generation Z”
– Panelist – Ms. Nami Nonomura, CEO of Bally’s Co., Ltd.
Mr. Moe Nishimura, Inbound Advertising Division, Vpon JAPAN Co., Ltd. -Moderator- Mr. Kazunari Yoshida, Nippon Travel Agency Co., Ltd. Through various business experiences such as attracting inbound wealthy people, polishing tourism resources, and research marketing, he has contributed to revitalizing communication within the region by playing a role in connecting people and the region. He is also appointed as an advisor for tourism and community development in Tokyo.
■ What is the “TCVB Meeting”? ~Background of Vpon JAPAN’s presentation~■ TCVB holds “TCVB Meetings” about 10 times a year for supporting members such as those involved in the tourism industry, and provides useful information for tourism measures. At this “8th TCVB Meeting in 2022”, we will focus on “Generation Z”, which is important in developing tourism promotions. Vpon JAPAN owns smartphone data of foreign visitors to Japan in the Asian region and develops advertising solutions and data solutions for local governments and the tourism industry, so we will introduce the image of foreign visitors to Japan from the data. . On the day of the event, we will introduce the major apps used by Generation Z in Asia, trends in their visits to Japan, and provide examples of data and digital marketing that will be useful in attracting inbound customers, which is expected to accelerate further in the future.
[Tokyo Convention & Visitors Bureau Organization Overview]
・ Location: 346-6 Yamabuki-cho, Shinjuku-ku, Tokyo
・Representative: Chairman Shingo Kaneko
・Main business: Projects related to regional tourism promotion, projects related to tourism industry promotion, projects related to various subsidies and support subsidies, projects related to dissemination of tourism information
[Vpon JAPAN Co., Ltd. Company Profile] https://www.vpon.com/jp/ ・ Location: JR Shinjuku Miraina Tower 18th floor, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
・Representative: Yoshitaka Shinohara, President and CEO
・Established: June 2014
・Shareholders: Cool Japan Fund, BEENOS Inc., etc.
・Capital: 232.5 million yen
・ Business: Data marketing consulting business, smartphone advertising agency and operation business, inbound digital marketing support business, DMP construction business, etc.
・Main achievements: Japan National Tourism Organization data provision, Osaka Tourism Bureau DMP construction support, visitor analysis and customer attraction support in tourist areas (Okinawa Convention and Visitors Bureau, Taisetsu Kamuimintara Tourism Area, Hachimantai DMO, etc.), “Cool Japan Data & Digimarketing” Festival secretariat
[Inquiries regarding this matter]
Vpon JAPAN Co., Ltd. E-mail: email@example.com
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