Significantly upgraded the “Maipure” news function. Strengthen the MEO function, implement a recommendation function for posting content, and measure search needs, and make it a one-of-a-kind marketing solution that is unique to local businesses.
The news function of “Maipure” operated by FLN has been significantly upgraded, and implementation has started in some areas.
We have implemented a new function that makes it easier to use the news function of the local information site “Maipure” operated by Future Link Network Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director: Takeharu Ishii). The news function that allows stores and local businesses to transmit information in real time on the Maipre platform has been greatly upgraded. By utilizing the updated “Maipure” news function, we aim to help local chain MEO measures for local businesses, where local web marketing will become increasingly important in the future.
Service release background
In April 2020, in order to improve the value of “Maipure” as a platform, we started linking the paid store listing page of “Maipure” and Google Business Profile (hereinafter referred to as GBP). As a result, the latest information will be linked to GBP by updating “Maipure”, and stores using “Maipure” will be able to provide one-stop information transmission and centralized management of information. Our corporate philosophy of regional revitalization is to convey the appeal of stores and support management by delivering value-added information on unique and diverse businesses active in the region. On the other hand, there are many local business operators who are busy with daily business operations and store management and cannot fully utilize it, and there are many web marketing tools that cannot be used easily without high IT literacy. Therefore, in January 2023, we implemented a version upgrade of the news function that focuses on service development that allows local businesses to easily and effectively transmit information by themselves.
With this version upgrade, a “posting recommendation function” that recommends information to be transmitted based on analysis of the search ranking of stores using Google Maps, search needs for each keyword, and Maipre’s operational performance, as well as nationwide “maipre”. Equipped with a “recommended news function” that is easy to get results based on news information of the store you use, it is an easy-to-use service for business operators who are busy with store management and those who do not have high IT literacy.
By utilizing this new function, the purpose is to make it easier for local businesses and local chains to continuously transmit information while taking effective MEO measures.
* What is the news function?
This is a function that allows stores listed on the local information site “Maipure” to send information by themselves.
By creating it using photos and text, you can post your store’s commitment and campaign information. You can send up to 5 photos and no limit on the number of characters at any time, and you can easily post not only with the dedicated app but also on LINE.
This function supports posting news on the local information site “Maipure”. – Suggests optimal news keywords for each store
This is a function that proposes recommended keywords so that you can select effective words and themes for article topics and SEO/MEO when writing articles using news.
-Measure your MEO ranking by week
This is a function that measures and displays how many GBPs of stores using “Maipure” are displayed when a user performs a Google Maps search using that keyword.
-Suggest recommended news based on nationwide data
It is a function that makes it easier to learn how to write news by referring to news examples of other stores related to keywords. – Display up to 10 related keywords
Up to 10 words related to the selected keyword will be displayed. It is a function that makes it easier to create high-quality SEO / MEO news by knowing words related to the selected keyword.
Display the guidance text with the explanation part highlighted. This is a function for stores to confirm how to use new functions so that they do not get lost when using new functions for the first time. Future prospects
As of January 2023, it will be deployed at some stores mainly in our directly managed areas, but we will gradually expand the target stores and proceed with development so that it can be used at stores using the news function nationwide this spring. I will come.
We will continue to develop and improve new functions so that local businesses can more easily convey their charms and deliver their charms to many people in the region.
*Google, Google Maps (Google Maps(TM) mapping service), and Google Business Profile are trademarks or registered trademarks of Google LLC.
Company name: Future Link Network Co., Ltd.
Representative Director: Takeharu Ishii
Location: Nishifuna Narushima Building, 4-19-3 Nishifuna, Funabashi City, Chiba Prefecture
Business description: Regional information distribution business, public solution business
Details about this release: