Gap Prize Co., Ltd.
Itoki’s official online shop for offices introduces UGC technology YOTPO
Gaprise Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Akiyuki Kai, hereinafter “our company”), an overseas SaaS trading company that supports digital business, will launch YOTPO, a UGC marketing technology provided by our company, in December 2022. We are pleased to announce that it has been introduced to the Itoki Online Shop, which handles furniture for offices and homes operated by Itoki Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President Koji Minato).
Background of introduction of YOTPO
・Utilization of UGC marketing
・Creating a mechanism for social collaboration
Expectations for introduction
・ Synergistic effect with review function and UGC function
・Use of star rating in Google search
・Use UGC in new products to be sold in the future
Other YOTPO implementation examples can be found here
About Itoki’s consumer business that operates the introduced Itoki online shop Based on the concept of “getting close to your life and updating your daily life”, furniture for “working at home” that integrates office furniture know-how and elements required at home. We deal in products centering on desks.
The Itoki Online Shop sells products for offices, study furniture for homes, and home work products with the theme of “working at home.” ▼ Click here for the site
UGC technology with a track record of installation in 200,000 sites worldwide. Domestic companies are also using it for brands such as GoPro, Snow Peak, and Ginza Sembikiya.
Automatically collects user content such as customer feedback and photo image data. It is a review marketing technology that can link the collected content to Google and SNS, and create great benefits for sales promotion effects and for attracting customers and advertising measures.
▼ Service site
About Gaprise Co., Ltd.
Gaprise is a digital business support company with a focus on digital marketing. We are discovering technology solutions from around the world, mainly in Israel, that will surprise and give us value, and propose them to the market and our client companies.
There are more than 20 partner companies, and there are cases where companies that go public, such as monday.com and riskified, and mega companies that achieve hundreds of millions of dollars in funding, such as Contentsquare and Yotpo. We are demonstrating leadership in the market.
We are introducing/supporting these technologies in Japan, consulting business, and web advertising support business that boasts an average improvement rate of 90% or more.
Company name: Gaprise Co., Ltd.
Established: January 27, 2005
Representative: Akiyuki Kai, Representative Director and CEO Capital: 20 million yen
Location: Shinjuku NS Building 6F, 2-4-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Corporate site: https://www.gaprise.com/
*Company names and product/service names listed are trademarks or registered trademarks of each company.
Details about this release: