Gaprise Co., Ltd. AB test tool VWO started offering a free plan

Gap Prize Co., Ltd.
AB testing tool VWO started offering a free plan

Gaprise Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Akiyuki Kai, hereinafter “our company”), an overseas SaaS trading company that supports digital business, announced that the AB test tool VWO provided by our company will be released in January 2023 local time. We are pleased to inform you that we have started offering a free plan of the AB testing tool VWO from 22nd May (Delhi, India).
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How the free plan started
Google recently announced that it has decided to retire Google Optimize and Optimize 360 ​​by September 30, 2023.
While this news may be disappointing for many Google Optimize users, this decision in no way detracts from the contributions Google Optimize has made to the CRO (Conversion Rate Optimization) industry. By offering free A/B testing tools, we gave thousands of brands the option to experiment before they even hit the ground running. In the five years since the launch of Google Optimize, the CRO industry has expanded and thrived. Again, I would like to thank Google Optimize for this.
VWO is the world’s leading experimental platform that has served time and time again to advance the interests of the CRO community. Best-in-class testing capabilities, behavioral analysis with heatmaps and session replays, personalization options, rollouts, and program management capabilities across event-driven customer data platforms, web, mobile apps, IoT, OTT, server-side code and APIs. Offers. Data-backed testing is something we truly believe in and have always encouraged to incorporate into our company culture.
As a firm believer in this experimentation and a pioneer in providing “easy A/B testing” for 13 years, we are pleased to announce that we are launching a free plan for our powerful experimentation platform. At the same time, we would like to support those who are about to start experiments, customers and distributors who are currently using Google Optimize and Google Optimize 360 ​​so that they can continue their experiment activities as seamlessly as possible. We will start offering the Starter Plan.
Plan overview
Free plan: users of up to 50,000 test visitors per month
Testing Starter Plan: Billed according to volume for over 50,000 users per month. However, there is no upper limit on the number of experiments
Details are posted in Japanese on our media MarTechLab
▼Mar Tech Lab
▼ Click here for the official announcement page (original) About VWO
VWO is a service released by Wingify in India in 2010 and is offered to more than 2,500 brands such as Domino’s, HBO, eBay, and Disney. VWO is a platform that can provide visitor behavior insights, planning, AB testing capabilities, etc. within the same environment, helping companies improve conversion rates across the customer journey.
Conversion optimization professionals in over 90 countries trust VWO to conduct AB testing within their products and apps.
▼VWO responds to customer needs
In addition, a major feature of VWO that other AB testing tools do not have is that it comes with a heat map function.
AB testing is not just about “whether the results have been achieved”, but rather “why the results have been improved or decreased”. .
If there is a heat map, it becomes clear at a glance where the user paid attention to each pattern, and it becomes clear why such a test result was obtained.
Click here for inquiries about VWO and this initiative
CXO Division Oshima
▼We also accept inquiry form
We support AB test tool introduction/in-house production
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▼ Special site
▼ AB test tool comparison guide article
▼ Free seminars on AB testing are also held regularly
About Gaprise Co., Ltd.
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Gaprise is a digital business support company with a focus on digital marketing. We are discovering technology solutions from around the world, mainly in Israel, that will surprise and give us value, and propose them to the market and our client companies.
There are more than 20 partner companies, and there are cases where companies that go public, such as and riskified, and mega companies that achieve hundreds of millions of dollars in funding, such as Contentsquare and Yotpo. We are demonstrating leadership in the market.
We are introducing/supporting these technologies in Japan, consulting business, and web advertising support business that boasts an average improvement rate of 90% or more.
Company name: Gaprise Co., Ltd.
Established: January 27, 2005
Representative: Akiyuki Kai, Representative Director and CEO Capital: 20 million yen
Location: Shinjuku NS Building 6F, 2-4-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Corporate site:
*Company names and product/service names listed are trademarks or registered trademarks of each company.

Details about this release:


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