GAX MARKETING and ITMEDIA Start Providing “Introduction Case Tie-up”

GAX Marketing Co., Ltd.
GAX MARKETING and ITMEDIA Start Providing “Introduction Case Tie-up” “Example” pamphlet production and attracting customers from 1.2 million yen (excluding tax, gross)

GAX Marketing Co., Ltd. (Headquarters: Minato-ku, Tokyo,
Representative Director Gaku Sato, hereinafter “GAX Marketing”) and ITmedia Corporation (Headquarters: Chiyoda-ku, Tokyo, President Toshiki Otsuki, hereinafter “ITmedia”) From January 26, 2023, we will provide “Introduction example tie-up (GAX / ITmedia joint product)” which is a package of production of article content of introduction case, publication in media, and production of pamphlet (PDF). GAX Marketing, which has many achievements in introduction cases that attract orders, is in charge of production, and under the supervision of the ITmedia Business Online / ITmedia NEWS editorial department, we will create high-quality content that readers want to read. . The created content can be posted on ITmedia and can be used for secondary purposes, and can be used for other promotional purposes such as article pamphlets as well as posting on own media.
basic plan
Product name: “Introduction example tie-up (GAX / ITmedia joint product)” Implementation fee: 1,200,000 yen (excluding tax, gross) ~
Guarantee form: 1,000 PV guarantee
Posting period: Minimum 1 week to expected 2 months (Induction ends as soon as the guaranteed PV is achieved)
Article published: ITmedia NEWS or ITmedia Business Online
Menu details
・Production of one tie-up article
・Production of one introduction example pamphlet PDF
・Interview/Production: GAX Marketing
・ Supervision: ITmedia editorial department
・Comply with the contents of the following template
・ Up to 3 links related to the right column (additional option cost) ・Includes content publication fee
・Browsing reports (PV, UB, browsing companies, etc.)
Inquiries about “introduction case tie-up”
https://www.g-ax.jp/inquiry/itmedia
“Introduction case tie-up” product material download
https://www.g-ax.jp/download/itmedia
Case study page
[Image 1

“Introduction case tie-up” publication image
Case Study Brochure (Template)
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“Introduction case tie-up” pamphlet PDF image
Click here to download a sample PDF
http://go.itmedia.co.jp/l/291242/2023-01-23/2ctwc6c
Background of provision: “Introduction cases” are the most helpful at the “application for approval” stage of products and services According to ITmedia’s reader survey, case studies were most referred to at the “request for approval” stage when considering the
introduction of products and services. In the introduction case studies, the customer talks in the first person, such as the details of the problems the customer had, the search for solutions, the comparison and evaluation selection, and the impressions after the introduction. Therefore, it is easy to empathize with the buyer who reads the introduction case, and it is easy to get a high sense of satisfaction.
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“Introduction example” is the most useful reference at the
“application for approval” stage of products and services
Click here to view the survey results
https://speakerdeck.com/gakumarketing/content-preference-report-for-researching-b2b-buyer-purchases IT Media “Survey report on consideration of introduction of products and services” Download
https://www.g-ax.jp/download/itmedia-report
The most popular article type to read is “Case study”
The number one ad content sought by readers is “case studies”. BtoB buyers are most interested in case studies of companies that are “similar to their own” and have solved “similar problems.” Case studies illustrate the value proposition of your solution or service offering through the experiences of your customers.
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The most popular article type to read is “Case study”
Emphasis on “selection points and reasons for selection” in case studies In terms of the importance of the items included in the introduction case studies, “selection points and reasons for selection” were the second most important after introduction effects and issues. Despite this, Gaku Sato, representative of GAX Marketing, says that many of the public introduction examples do not include “selection points and reasons for selection.”
[Image 5

Emphasis on “selection points and reasons for selection” in case studies In the “Introduction example tie-up” provided with ITmedia, by including selection points and reasons for selection as a standard format, readers will provide necessary information and support the selection of products and services.
Related article: How to create a B2B case study that attracts orders [with interview and design template]
https://www.g-ax.jp/knowledge/029

4 to 6 introduction examples to read when considering introduction When considering the introduction of products and services, we found that many readers read 4 to 6 introduction cases, focusing on introduction cases of the same scale and solving the same problems in the same industry and industry as their company. rice field
[Image 6d85641-4-85bd32d6d1c08f7393d0-5.png&s3=85641-4-c82eb7dbc571738fefcfa5ed6350a78c-1352x737.png
Emphasis on case studies of the same scale that solved the same problems in the same industry and in the same industry
[Image 7d85641-4-f25fd9b68416d921f984-6.png&s3=85641-4-c5ae5d41047b2edd51bfaff4485866d8-889x793.png
4 to 6 introduction examples to read when considering introduction Resolve customer attraction issues in case studies
Many companies are worried about how to present “introduction examples” to prospective customers who are considering introducing products and services. ITmedia solves the problem of dissemination of “introduction cases” by providing not only production of introduction cases but also posting and attracting customers in one stop. Client companies can continuously attract customers to introduction cases by purchasing additional induction frames.
Document download/inquiry
“Introduction case tie-up” product material download
https://www.g-ax.jp/download/itmedia
IT Media “Survey report on consideration of introduction of products and services” Download
https://www.g-ax.jp/download/itmedia-report
Inquiries about “introduction case tie-up”
https://www.g-ax.jp/inquiry/itmedia
Company Profile
A media company specializing in the Internet, one of the largest in Japan in IT and related fields
IT Media Inc.
Representative: Toshiki Otsuki, President and CEO
Head office: 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094
Established: December 1999
Capital: 1,825 million yen
Business Overview: Internet Media Business
Website: https://corp.itmedia.co.jp/
Support based on the experience of increasing the number of new orders by 9 times in 5 years
GAX Marketing Co., Ltd.
Representative: Gaku Sato, Representative Director
Headquarters: 3F, Plaseo Aoyama, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Established: August 2021
Capital: 10 million yen
Business overview: Marketing consulting and outsourcing specializing in B2B Website: https://www.g-ax.jp/

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