-Aiming to revitalize the industry-Announcement of venue tie-up with Happoen∞ Treat Co., Ltd. -Creation of a new Japanese wedding Leveraging the strengths of both parties, we aim to revitalize the industry and widely disseminate the creation and appeal of “kimono” in the Japanese wedding scene.
Happo-en Co., Ltd. (President: Yoshinori Inoue, Minato-ku, Tokyo, hereinafter “Happo-en”), a comprehensive producer company, Treat Co., Ltd. (President: Junichi Ishizaki, Chiyoda-ku, Tokyo, hereinafter “Treat”) We will start a venue tie-up with “THE TREAT DRESSING” operated by. Through this venue tie-up, we aim to revitalize the wedding industry as a whole while transmitting the beauty and gracefulness of kimono (Japanese clothing), which is a part of Japanese culture, and the charm that lives in culture and history to wedding scenes both in Japan and overseas. .
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Background of the partnership
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Happo-en, a comprehensive production company, continues to protect a vast Japanese garden that has been around for over 400 years since the Edo period, and while inheriting Japanese culture and traditions, it creates new value and various projects to create and disseminate culture. is expanding.
In the wedding business, in the wedding scene that changes with the times, while valuing the wedding culture that has been handed down, we are close to each person’s thoughts and create the only wedding in the world from scratch. is producing.
Treat, which operates the wedding dress select shop “THE TREAT DRESSING,” which will start a venue tie-up, is always a trendsetter with the philosophy of “delivering a world that tickles the hearts of women.” In order to continue to exist, we are developing various dress brands in order to have seasonal dresses from all over the world. In June 2022, the original kimono “TREAT KIMONO” will be produced. In response to changes in the demand for kimono in the Japanese wedding industry, we aim to create a “real kimono” that is classy,
sophisticated, and has a story without compromising the Japanese style. It was produced with an original design supervised.
While respecting traditions and culture, protecting and inheriting them, we will continue to create new values and cultures that match the times, and create a wedding scene that is close to each and every person. We have reached the conclusion of a business alliance with the aim of revitalizing the company.
Purpose of partnership
We aim to revitalize the wedding industry as a whole by leveraging the strengths of both parties to create new value and culture, contribute to improving customer satisfaction and increasing motivation to hold wedding ceremonies and receptions.
Furthermore, through this venue tie-up, we will create and establish a new genre of “KIMONO x Luxury”, and spread the beauty and gracefulness of kimono (Japanese clothing), which is a part of Japanese culture, and the charm that lives in culture and history, all over Japan and around the world. I will send it to the wedding scene inside. About future development
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Aiming to create a new Japanese wedding, we will make the most of the strengths of both parties. By combining the history and tradition of Happo-en with the advanced design of Treat, we will create a new Japanese wedding that is more familiar and admired, and we plan to hold events and disseminate information. . We will promote activities to create weddings that are close to the thoughts of each individual, aiming to materialize the image of the wedding ceremony and improve the expected value.
About costume fitting
Costume fitting and meeting will be held at “THE TREAT DRESSING ADDITION”. Please make a reservation for the fitting from the “THE TREAT DRESSING” website reservation page below.
[Click here for reservations: https://www.treat-co-ltd.co.jp/reservation_ttd] Please note that the only affiliated shop with Happo-en is “THE TREAT DRESSING ADDITION shop”. Please note that the meeting will be held at the same store as the first visit.
*The first fitting date will be announced after March 1, 2023. *Reservations for fittings are limited to customers scheduled to be held at Happo-en after June 1, 2023. (Limited to customers who have not decided on costumes at any costume shop.)
[THE TREAT DRESSING ADDITION store]
・Address: 4F, 5-10-2 Minami-Aoyama, Minato-ku, Tokyo 107-0062 ・TEL: 03-5778-3117 [10:00-19:00] *By reservation only
・Regular holiday: Tuesday
About Treat Co., Ltd.
Treat Co., Ltd. (Plan Do See Group) has a corporate philosophy of “delivering a world that tickles the hearts of women”, and is always in the middle of trends. It is a company that continues to create a world view that tickles. The wedding dress select shop “THE TREAT DRESSING”, which plans, rents, sells, and imports wedding dresses operated by Treat, has 10 stores in Japan. In 2020, she won the Best Multi-Brand Bridal Gown Boutique Award at the only ELLE International Bridal Awards 2020 in Japan. In addition, we are also developing an apparel business and a dress shop production business.
Head office location: 10F, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Established: November 22, 2005
Representative Director: Junichi Ishizaki
Official website: https://www.treat-co-ltd.co.jp
About Happo-en, a comprehensive production company
Founded 80 years ago, in Shirokanedai, Tokyo, Happo-en, which has a vast Japanese garden with a history of more than 400 years, has been widely known as a historic wedding hall in Tokyo. However, at present, we are planning and operating banquets and restaurants, promoting the MICE business, and working on product planning and event production through collaboration and collaboration for the purpose of
contributing to society and revitalizing the region. We operate as a production company.
Happo-en has continued to spread the charm of Japan to the world under the corporate philosophy of “For Japanese customers, the hometown of the heart. For overseas customers, Japanese culture.” We are working to create new value for the next generation while preserving history and tradition by utilizing the know-how we have accumulated over the years and the management resources of Happo-en.
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