Hizakurige Co., Ltd.
Started distribution of program-linked content with the walking travel app “Hizakurige” and TV Aichi information program “Kin Donichi” Introducing the old Tokaido spots in Aichi Prefecture, which have a deep connection with Tokugawa Ieyasu, through programs and apps
HIZAKURIGE, a walking travel app for smartphones operated by Hizakurige Co., Ltd. (President: Daisuke Yoneda), TV Aichi Co., Ltd. (President: Tatsuro Fujii, Headquarters: Nagoya City, Aichi
Prefecture) In cooperation with the ward’s information program “Kin Donichi”, a new course around the former Tokaido in Aichi Prefecture will be distributed from Wednesday, January 18, 2023. In the first update, “Okazaki-juku – Ikegoi At the same time, in conjunction with the app, we will introduce the old Tokaido spots related to Ieyasu Tokugawa in the information program “Kin Donichi” broadcast at 5:30 pm on Friday, January 20. .
■ The first distribution content of the former Tokaido in Aichi Prefecture As the first part of this new course, we are introducing the spots between “Okazaki-juku” and “Ikekoimasu-juku”. In Okazaki-juku, which has a connection with Ieyasu Tokugawa, there is the famous “Okazaki Castle” as the place where Ieyasu was born, the statues of the four senior vassals who supported Ieyasu, the “Tokugawa Four Heavenly Kings”, and the local famous confectionery “Anmaki” at
“Ike-Koi-Funa-juku”. You can visit “Komatsuya Honke”, the shop of the Tokai, and “Chiryu Shrine”, which is known as one of the three most famous shrines in the Tokai region. In this service, we actually visit the site and deliver content that allows you to taste the history and culture of the area.
In the future, we will continue to include the old Tokaido post towns of Aichi Prefecture, “Futakawa-juku,” “Yoshida-juku,” “Goyu-juku,” “Akasaka-juku,” “Fujikawa-juku,” “Narumi-juku,” and “Miya-juku,” as well as spots on the highway adjacent to these post towns. We are planning to publish additional content.
Application content distribution start date: Wednesday, January 18, 2023 Program broadcast date: In the information program “Kin Donichi” broadcast at 5:30 pm on Friday, January 20, 2023
■ What is TV Aichi “Kin Donichi”?
“Kin Donichi” is an information program on TV Aichi that delivers local information that will liven up the weekend on Friday evenings when the week is over. The MC is Yoshio Kojima, a comedian who is popular with a wide range of generations, including elementary school students. In the future, “Kin Donichi” will introduce additional content for this service once every two months.
Program name: Kin Donichi
Broadcast date and time: Every Friday at 5:30 pm
Performers: Yoshio Kojima, Asami Nagae (TV Aichi Announcer)
Official website: https://tv-aichi.co.jp/kindonichi/
What is the walking trip app “Hizakurige | HIZAKURIGE”?
This service is based on the concept of “turning the casual streets of familiar towns into entertainment”. We provide content that allows you to enjoy walking trips, such as audio guides. The “sentences” accumulated in the app can be exchanged for original goods, local drinks, sweets, etc.
1. Looking for a detour on a walking trip “Hizakurige Magazine” We have prepared an original magazine that summarizes the history, gourmet and sightseeing information of spots on the walking route. You can collect information before going on a walking trip and discover the charm of a new town that you have not yet seen.
2. “Voice guide” for entertainment in casual places
Audio narration that you can hear when you go to a mapped location. You can enjoy walking while enjoying stories hidden in various places unique to each region, such as temples, castles, stone monuments, and shops.
3. “Check-in function” to leave memories of walking trips
You can check in on the app at various places such as temples, castles, stone monuments, shops, scenic points, etc. on the walking route. When you approach the check-in spot and register the photo you took, check-in will be completed and you will earn knee chestnut points. The accumulated points “sentence” can be exchanged for original items and drinks.
4. “Hizakurige Chaya” Connects with Local People and Community In each area, there are “KAIDO Books & Cafe” in Shinagawa and “awabar” in Kyoto QUESTION, and “Hizakurige Chaya” in collaboration with Hizakurige. You can exchange the “sentences” you have accumulated in the app for prizes, and you can meet the culture, special products, and people unique to the area.
* “Knee chestnut | HIZAKURIGE” download URL
(Android) https://play.google.com/store/apps/details?id=com.hizakurige * “Knee chestnut hair | HIZAKURIGE” video URL
Official YouTube channel
https://www.youtube.com/channel/UC7AUp0xJCpulJyRQeqP-LFQ/featured Latest promotional video
Official Facebook: https://www.facebook.com/hizakurige
Official Instagram: https://www.instagram.com/hizakurige_official/ * “Knee chestnut | HIZAKURIGE” official website URL
Company name: Hizakurige Ltd.
Location: 1-12-1 Yurakucho, Chiyoda-ku, Tokyo
Date of establishment: November 12, 2021
Capital: 200 million yen (including capital reserve)
Major Shareholder: Mitsubishi Estate Co., Ltd.
Representative Director and President: Daisuke Yoneda (Project proponent) Business description: Providing entertainment content services for walking trips, regional and regional revitalization projects, etc. URL: https://hizakurige.com/
Details about this release:
Hizakurige Co., Ltd.