hoyu professional 2023 trend hair color & hairstyle prediction According to a preliminary survey, about 60% of people are conscious of “skin shine” with hair color!

Hoyu Co., Ltd.
hoyu professional 2023 trend hair color & hairstyle prediction According to a preliminary survey, about 60% of people are conscious of “skin shine” with hair color!
On-off hair styling finished with “NiNE” taught by popular stylists is also released

Hoyu Co., Ltd. Professional Company (Headquarters: Nagoya City, Aichi Prefecture) will conduct a survey on hair color and length and announce the 2023 trend hair color and hairstyle forecast. We asked Suisa Taniguchi, a popular hair stylist who is a hair professional, and selected hair colors and hairstyles based on her realistic voice. He also taught us about recommended hair styling methods for 2023. Investigate recent hair color circumstances and length! For results that are highly conscious of “skin shine”
A survey was conducted on hair color and length on the official Instagram story. As a result, it was found that about 60% of people are concerned about whether the color matches their skin when choosing a hair color. In terms of hair length, short hair accounted for about 10% and medium and long hair accounted for 90%.
[Survey overview]
Survey period: End of December 2022
Survey target: 16,000 hoyu professional Instagram followers *at the time of survey
Research Method: Instagram Stories
【Survey results】
Q: Do you care about Yeve Brevet for hair color?
Choose a color that suits your skin 62%
I don’t care (whether it suits my skin) 38%
Q: Please tell us your hair length
Medium 46%
Long 44%
Short 11%
hair stylist profile
[Image 1d55092-62-6e54c9857324d354d0f3-0.jpg&s3=55092-62-1f1384f50d4be3c0040cee958baeb58a-1046x1568.jpg
Green Taniguchi
Hairdresser/hair and makeup
In 2009, he joined “k-two”. In addition to salon work, she is also a full-fledged freelance hair and makeup artist. Currently working on magazines, music videos, advertisements, and fashion lookbooks. She has a reputation for ennui hair design and hair makeup with feminine softness. At the same time as hair, I send out SNS that involves makeup and fashion.
K-two HP: https://k-two.jp/
Instagram: @xxmido_txx https://www.instagram.com/xxmido_txx/ 2023 trend hair color chosen by hair professionals! The point is “skin shine” The trend hair color of 2023 is predicted to be “neutral color that blends into the skin”! Hair color that makes your hair and skin look beautiful = hair color that blends into your skin is gaining attention. In the past, due to the decrease in the number of times of going to work due to the corona disaster, inner color and flashy hair color were attracting attention, but recently more people are concerned about personal color, and more people choose hair color that suits their skin. It is said that there is a tendency to increase. Recently, while enjoying edgy design clothes and colored makeup, it seems that it is becoming mainstream to choose a calm hair color to balance the whole.
By personal color! Introducing the recommended “neutral color that blends into the skin”
Neutral color recommended for yellow base skin
A neutral brown is recommended. If you want to add a little color, choose lavender or purple, which will make your hair and skin look more beautiful.
[Image 2d55092-62-15d1c4236675dc2b028f-1.jpg&s3=55092-62-5067c4e8d88a83b289b68cdbbdc8017c-1145x1431.jpg
Neutral colors recommended for blue-based skin
Ash beige and gray beige are recommended. If the bluish tone is too strong, the skin color will look sunken, so a beige-based color that is closer to the brevet will look great.
[Image 3d55092-62-75c77f51a1877ef6349b-3.jpg&s3=55092-62-664cf7794ad48f013168d194decbb10b-1108x1478.jpg
Image provided by: Styling / Mr. Taniguchi of k-two Ginza store The 2023 trend hairstyle is a 2-way style that can be used both on and off A hairstyle that is becoming popular for 2023 is a light layered style for medium hair. Medium length hair below the collarbone, which is easy to move even without curling, is likely to become a trend. It is expected that lighter layers will be popular than the popular Korean-style heavy layered style. As for styling methods, there is a high awareness of making the hair look beautiful, so the key points are a glossy feel, a moderate amount of buns, and a soft flow of hair. In addition, the 2-way bank, which allows you to change the shape of your face, is likely to continue to be popular. We recommend hairstyles around the face that can be changed according to the scene on weekdays and holidays, and depending on your mood of the day. Recommended hair styling method for weekdays
Spray “Nine Glow Mist Volume Assistant” from the roots to the middle of your hair and let it blend in with your fingers. Part your bangs around your face and apply half a push of “Nine Multi Styling Oil Light” to your hands to give the ends of your hair a glossy look. It gives a clean impression with a unity to the ends of the hair. [Image 4d55092-62-b164cc880eb34df3f891-2.jpg&s3=55092-62-6f0ca121d8d1ed8478c9744420928bab-1152x1422.jpg
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Leads to a soft and light style from the root
“Nine glow mist volume assistant”
Contents: 40mL / 95mL
Price: 1,650 yen / 2,530 yen (tax included)
[Image 9d55092-62-7923469fee92e538b290-12.png&s3=55092-62-04e67825bd894c28d60e1094cfa17420-545x639.png
Maintains fine bundles and gloss
“Nine Multi Styling Oil Light”
Contents: 100mL
Price: 3,080 yen (tax included)
Recommended hair styling method for holidays
Apply “Nine Design Drop” to the entire hair to create a unity. By applying a styling agent to the entire hair, you can create a neat luster by suppressing the short hair and fluff that protrudes from the top of the head. Raise the bangs around the face and adjust the fine hair with “Nine Multi Styling Oil Light”. Use an oil-based styling agent to give the ends of your hair a lustrous and bundled look, for playful styling.
[Image 7d55092-62-a21a86fef3b937361c67-4.jpg&s3=55092-62-dc334582cfc7fba99e529a18571180b7-1109x1479.jpg
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Produces moderate setting power and softness
“Nine Design Drop”
Contents: 80g
Price: 1,980 yen (tax included)

[Image 9d55092-62-7923469fee92e538b290-12.png&s3=55092-62-04e67825bd894c28d60e1094cfa17420-545x639.png
Maintains fine bundles and gloss
“Nine Multi Styling Oil Light”
Contents: 100mL
Price: 3,080 yen (tax included)
Image provided by: Styling / Mr. Taniguchi of k-two Ginza store NINE PRODUCT LINE UP
The hair styling care brand “NiNE” was born in November 2019. With the concept of styling care that pursues “reproducible ease of use” while simultaneously meeting the “latest hair trends” proposed by
hairdressers and the “care effect” that customers want, we have four types of oil and cream types. Expand types. Styling Spray was added in May 2021, and Styling Mist was added in September 2021. This series has been well received since its release.
[Image 10d55092-62-1ad5277745ec5059e308-5.jpg&s3=55092-62-4fe7bdd17b774925b5498d95c8096069-960x720.jpg
Contains more than 98% plant-derived ingredients and can be used on the skin! There is no oily smell peculiar to vegetable oil, and it is not sticky!
An oil type that maintains a “glossy feeling” and a “fine and light bundle feeling”.
Nine Multi Styling Oil Rich 100mL 3,080 yen (tax included)
Nine Multi Styling Oil Light 100mL 3,080 yen (tax included)
[Image 11d55092-62-87f9cfe239bb88803481-6.jpg&s3=55092-62-1b8a3fbdb3c4b6b98ded23216b09bb2e-959x719.jpg
Styling while moisturizing dry hair! A cream type that creates a “semi-wet feeling” and “soft bundle feeling” that is not too heavy. Nine Design Serum 80g 1,980 yen (tax included)
Nine Design Drop 80g 1,980 yen (tax included)
[Image 12d55092-62-ccf724228bf6f3234b31-14.png&s3=55092-62-93c3f49a31b9b5deca55fa4f133344c3-477x417.png
Produces a style with a sense of sheerness and light luster. A hairspray that also provides UV damage care effects at the same time. Nine Lucent Spray 5 50g 1,100 yen (tax included) / 180g 2,090 yen (tax included) Nine Lucent Spray 9 50g 1,100 yen (tax included) / 180g 2,090 yen (tax included) Nine Lucent Spray 0 60g 1,650 yen (tax included)
[Image 13d55092-62-f539847c957157c1b4d4-15.png&s3=55092-62-950edf8d7a1659f09226d60c24f1010f-640x530.png
A styling mist that does not feel sticky or heavy, for a layered style with light movement, “natural top volume” and “natural gloss and softness”.
Nine Glow Mist Volume Assistant 40ml ¥1,650 (tax included) / 95ml ¥2,530 (tax included)
Nine Glow Mist Base Care 40ml ¥1,650 (tax included) / 95ml ¥2,530 (tax included) Handling salon search page: https://salon.hoyu-professional.com/ Click here for the brand site
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